YouTube: How to make money in 2022
YouTube stars are self-made celebrities today: people who have built an audience by creating vídeo content geared towards teaching, entertaining, reviewing, and being awesome on the web.
Most of these small screen celebrities do what they do just for the sake of it: to scratch the itch of creating things and being in front of an audience.
Earning money may not be your reason for starting a YouTube channel, but the opportunities to earn are a pleasant surprise once you realize how many there are.
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How to make money on YouTube
Your audience perro unlock the earning potential of your YouTube channel, as is often the case with Instagram influencers or bloggers, but it’s the creation of multiple streams of income, through side hustles or businesses, that help you grow. earn money.
Fortunately, there are some creative ways to make money on YouTube and let’s take a deeper look at each of these streams of income:
1. Join the YouTube Partner Program
The first source of income that you will probably explore is ads.
Whether you want to make money on YouTube without creating vídeos or as a content creator, joining the YouTube Partner Program and setting up monetization is a escencial step.
You must agree to follow all YouTube monetization policies and live in a country or region where the YouTube Partner Program is available.
You perro then apply for monetization once you’ve reached 1,000 subscribers and 4,000 watch hours over the last year.
Here’s how to enable monetization on YouTube:
- Sign in to YouTube account that you want to monetize.
- Clic on your account icon in the upper right corner.
- Clic YouTube Studio .
- In the menu on the left, select other functions > Monetization .
- Read and accept the terms and eligibility requirements of the YouTuber Partner Program.
- Create a new Google plus AdSense account or connect an existing one to your channel.
(You need an AdSense account to get paid.)
- Equipo your monetization preferences.
Once this is done, go back to the dashboard and clic on the Analytics tab on the left hand side.
From there, you’ll need to choose Revenue from the tabs at the top, and then scroll down to the Estimated Monthly Revenue graph to get an iniciativa of YouTube’s expected revenue.
What is YouTube Premium?
YouTube Premium is a paid subscription program that allows fanes to watch and support their favorite content creators without ads.
For creators, there isn’t much of a change as they will get paid for content consumed by non-members on YouTube, along with YouTube Premium content.
Creators are paid for YouTube Premium based on the number of members who watch their content.
Consider the revenue earned from YouTube Premium subscribers as a secondary source of income on top of what you’re already earning through ads.
While it’s easy to equipo up, making money through advertising as a YouTube partner is far from the most lucrative source of income you perro create for yourself.
Why you should look beyond ads to earn revenue
YouTube recently received a lot of backlash for its decision to be more transparent about advertising on the platform and what it calls “advertiser-friendly” content.
Basically, many YouTube creators feared that due to the nature of their content, they would lose out on the ad revenue that helps sustain their channel.
According to YouTube, your content may be excluded from ad revenue if it includes:
- Sexually suggestive content, including partial nudity and sexual humor
- Violence, including demonstrations of serious injury and events related to violent extremism
- Inappropriate language, including bullying, profanity, and vulgar language.
- Promotion of drugs and controlled substances, including the sale, use and abuse of such elementos
- Controversial or sensitive topics and events, including topics related to wars, political conflicts, natural disasters, and tragedies, even if graphic images are not displayed.
But the reality is that YouTube has been demonetizing content it deems unsuitable for advertisers since 2012 through an automated process, without notice and without the knowledge of the content creator.
Now things are actually better, as creators are notified when their content is flagged and perro challenge any time they feel a vídeo was mistakenly excluded from the YouTube ad network.
Advertising cánido be a common means of generating passive income for creators, but the trade-off is that YouTube’s parent company, Google plus, keeps around 45% of ad revenue.
In short, YouTubers should explore other sources of income to support their creative hábito.
Next, we will share how to make money with YouTube without AdSense.
2.
Sell products or merchandise
There are many products to sell that perro help you earn money through your YouTube channel.
Selling merchandise (t-shirts, coffee mugs, bags, hats, whatever) has a benefit beyond just revenue.
Merchandise increases your exposure by putting your en línea brand and personality into the sin conexión world and deepens the relationship between you and your entusiastas as they literally “buy” what you are making.
Creators like Roman Atwood sell a variety of products in his store under the Smile More brand.
Selling branded elementos is easier than it seems at first.
You perro request affordable designs tailored to specific products, like T-shirts, using independent sites like Fiverr.
And when it comes to handling orders, you cánido integrate your store with services like DSers or one of the many print-on-demand providers that handle shipping, fulfillment, and customer support, allowing you to get all the benefits of a print-on-demand business that requires less effort on your part.
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Alternatively, you perro partner with an existing marketing network for creators, such as DFTBA (Don’t Forget to Be Awesome).
However, you’ll be competing with other YouTubers and have less control over adding products, offering discounts, integrating your content, and all the perks that come with having your own eCommerce site.
You cánido even go a step further by making and selling your own unique products and boosting your business through your YouTube channel, like Luxy Hair did to sell their hair extensions with hair related tutorial vídeos.
As a YouTuber who has already built an audience, you’ll have two advantages right off the bat that other store owners would envy:
- A content engine that constantly drives traffic to your store
- The trust of your audience, which you’ve earned by regularly providing them with your own brand of content for free.
3.
Finance your next creative project with crowdfunding
When money is all that stands between an iniciativa and its execution, crowdfunding is a great way to make it happen.
Whether you need help buying better equipment, hiring actors, or covering other production costs, you cánido call on your own audience and the crowdfunding community to get involved, if your iniciativa is compelling enough.
Many successful crowdfunded creative projects tend to offer a sneak peek or “trailer” that gets people excited, so consider shooting a vídeo explaining your project or offering a taste of what it will look like, like this habitual Kickstarter for kung fury a short largometraje that pays homage to the largometrajes of 80s action.
Habitual crowdfunding sites with a proven track record of campaigning by YouTubers include:
- Kickstarter. One of the best known crowdfunding sites, great for funding great products and creative projects.
Make sure you equipo an achievable funding goal because you will only get there if you actually meet the goal you equipo.
- Indiegogo. A Kickstarter alternative that offers more maleable funding options.
4.
Let your audience support your work through “seguidor funding”
Afín to crowdfunding a project, you perro also equipo up “fanfunding” streams to get donations from your audience.
As a creator, you are bringing your voice to the internet without forcing your audience to pay admission.
Therefore, if you are offering good content, your audience might be inclined to support you on an ongoing basis.
Many seguidor search platforms offer creators another place for people to discover their content and a way to engage their most loyal audience and reward them for their support.
Wait But Why creates more long-form written content than YouTube vídeos, but it’s a great example of getting support from the Patreon community.
If you choose the crowdfunding route, be sure to follow a couple of best practices.
First, create transparency about how the money will be spent.
This will get your fanbase invested in your story or mission, and they will literally buy into the value of your content.
Second, offer tempting rewards for better pledges.
The more you perro make donors feel like they’re getting something exclusive for being a loyal seguidor, the more likely you are to get donations and higher pledges.
Some habitual seguidor funding options include:
- YouTube Super Chat. Super Chat is a feature used when broadcasting live on YouTube.
It allows you to create a consejo jar for your viewers to donate whenever and however much they want to contribute.
You will need to equipo up your YouTube account for advertising, as described above.
- Channel Memberships. Channel memberships allow viewers to support your channel through monthly payments in exchange for exclusive member benefits.
Like Super Chat, you need to be a part of the YouTube Partner Program to access this feature.
- patreon_ The membership platform that makes paying creators easy.
Fanes cánido subscribe to their favorite creators for as little as $1 a month and receive exclusive rewards.
- tipi . This platform allows you to get a mix of one-time and recurring donations.
- Buy me a coffee. Buy Me A Coffee allows creators and artists to accept donations and membership fees from their entusiastas.
It is known as the “#1 Patreon Alternative”, with more than 300,000 creators.
The differences are that it’s easier to accept payments with Buy Me A Coffee, there’s a flat 5% fee for all features (compared to up to 12% for Patreon), and payments are instant.
5. License your content to the media
If you create a viral vídeo with mass appeal, say a funny clip with your dog, you cánido license your content for money.
Television news outlets, morning espectáculos, en línea news sites, and other creators may request the rights to use your vídeos if they go viral.
You cánido also list your vídeos on a marketplace, like Trusted Media Brands, where your content will be easier for the right people to find and buy.
When this vídeo of a woman wearing a Chewbacca mask went viral, a lot of news outlets wanted in on it.
6. Work with brands as an influencer
Brands are increasingly investing in influencer marketing and sponsorships, spending their large ad budgets on influencers who have already earned the loyalty of their audiences.
This creates a great opportunity for you as a maker if you cánido negotiate the right deals.
Brendan Gahan, a YouTube influencer and marketing expert, recommends establishing your baseline flat rate by looking at the number of views your vídeos typically get and multiplying that by $0.05 to $0.15 per view (which is about what many brands are willing to pay). pay for views through YouTube ads).
According to data from WebFX, the potential prices for influencer marketing on YouTube are:
- $200 per vídeo for a YouTuber with 10,000 subscribers
- $2,000 per vídeo for a YouTuber with 100,000 subscribers
- $20,000 per vídeo for a YouTuber with 1,000,000 subscribers
Depending on your leverage (your audience demographics, content quality, and how unique and profitable your niche is), you may be able to negotiate a better deal if the brand is a good fit.
The key when partnering on brand-sponsored content is to be transparent about it, not endorse anything you don’t really like or believe in, and be honest with your audience about why you’re doing it.
Here are just a few of the many influencer marketplaces you perro add your channel to and get discovered by brands big and small:
- crowd tap . Complete small content creation “tasks” in exchange for money and other rewards.
There are no restrictions on how many followers you need to join.
- upfluence . A large-scale influencer platform with a database of over 3 million influencers.
Clients perro search through Upfluence to find creators by keyword and contact them to form a partnership.
Some influencer marketplaces offer you free products, while others are known for having big brands that are willing to pay more.
Take advantage of the opportunities that best suit your needs, but sign up in as many places as you perro to ensure maximum visibility for your channel.
7. Become an affiliate marketer
Affiliate marketing refers to earning a commission by promoting a product or service made by another brand.
You cánido become an affiliate marketer for brands and include product placements, sponsorships, or other types of content.
However, you must disclose the associations to viewers in your vídeos.
This works especially well if you review products as part of your YouTube channel.
Since there is no risk involved on the part of the brand (they only pay when they make sales), there is usually a low bar to start with.
Habitual affiliate programs include ClickBank (1-75% commission, depending on provider) and Amazon Affiliate Network (up to 10% per sale).
You perro also reach out to brands in your niche who run their own affiliate programs, which is not uncommon in the eCommerce space.
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How many views do you need on YouTube to earn money?
The average YouTube channel perro receive around $18 per 1,000 ad views, which equates to around $3 to $5 per vídeo view, according to data from the Influencer Marketing Hub.
The number of views you get does not correlate with the revenue earned.
If your vídeo gets thousands of views but no one sees or clicks on the ad, you won’t earn money.
This is due to YouTube’s criteria for billing advertisers: a viewer must clic on an ad or watch the entire vídeo ad (10, 15, or 30 seconds) to get paid.
How many subscribers do you need on YouTube to make money?
To start making money directly through YouTube, you need to have at least 1,000 subscribers and 4,000 hours of viewing in the last year.
Once you reach that, you perro apply to the YouTube Partner Program and monetize your channel through ads, subscriptions, and channel memberships.
One area where you perro make money as a beginner with a small number of subscribers is affiliate marketing.
Niches like food reviews, product openings, and top lists [X] are habitual topics for YouTubers.
You perro earn money when they buy affiliate products from your vídeo, instead of clicking an ad or watching a vídeo.
How much money do youtubers earn per year?
The top 5 YouTubers as of January 2021 have tens of millions of followers each.
Accounts include MrBeast, Jake Paul, Markiplier, Rhett and Backlink, and Unspeakable.
These YouTubers earn more than $28.5 million a year through their channels.
While what they earn is huge, smaller accounts cánido still make a living on YouTube.
Take Justine Leconte’s YouTube channel, for example.
She has 913,000 subscribers and 91 million vídeo views on her channel, helping people dress better and understand fashion.
Aside from ad revenue, his estimated total earnings are around $259,304, earning $979 per vídeo, on average, according to Influencer Marketing Hub’s YouTube Money Calculator.
Based on these estimated numbers, Justine could make a living from her YouTube channel by posting one to two vídeos per week.
It is important to note that these are only estimates.
Justine could be earning more or less than the above numbers, depending on the YouTube monetization strategies she emplees for her business.
How are youtubers paid?
The data from Forbes espectáculo that YouTube’s top earners get 50% of their annual revenue from ads.
You cánido equipo up an AdSense account and enable monetization once you create a YouTube channel.
You only get paid once you reach $100 in your AdSense account.
YouTube channels perro be monetized even if they don’t have millions of subscribers.
Your earning potential is not determined solely by the number of subscribers and views you have, but also by the level of engagement you generate, the niche you serve, and the revenue channels you explore.
Secondly, this list of the top 10 earners might give you the impression that the millions of dollars earned came directly from YouTube.
In fact, each of these channels has its own line of products.
These channels found and built their audiences first, before launching their own merchandise.
If making money on YouTube is in your marketing plan, the first step is the same for everyone: have a clear understanding of your objetivo audience.
Consejos for selling on YouTube
Many of the above strategies for monetizing involve promoting products or campaigns (for example, crowdfunding a vídeo series).
But you’ll want to make sure your promotions don’t sabotage the integrity of your high-quality content.
“Selling out” is a real concern for many creators.
But if you never ask, you will never get.
There are a number of “placements” you cánido choose from to promote products or campaigns.
Understand your audience on YouTube
Building your own audience puts you in a great position to monetize content in a variety of ways.
But you’ll only be able to make the most of the opportunities you have if you understand the makeup of your audience.
For many YouTubers looking to monetize, the more specialized your channel is, the better positioned it will be to work with brands looking for specific audiences (more on that later).
You will want to pay close attention to:
- The gender of your audience, to see if they lean towards a especial group.
- The age range in which the majority of your audience falls
- The geographic location (countries or cities) where your vídeos are viewed
- The overall engagement of your audience, or “watch time”
With this demographic information at hand, you’ll have a better understanding of your own audience and be able to work better with brands.
All demographic information perro be pulled from your YouTube analytics, but to compare your own channel against others, try a tool like Popular Blade.
Record a call to action in your vídeos
“If you liked this vídeo, please hit the like button and subscribe.”
Many YouTubers include such a call to action at the end of their vídeos to increase their audience.
By suggesting the intended action you want them to take, your audience is more likely to take it.
You perro adapt this approach to direct your audience’s attention to a revenue-generating opportunity.
Add timely YouTube cards to your vídeos
Whether you’re part of your deal with a brand or promoting your own products, YouTube Cards offer an eye-catching way to grab the attention of engaged viewers.
You perro equipo them to appear at just the right time, when they are most relevant and least obtrusive, to increase their impact.
Add backlinks in your vídeo descriptions
You perro funnel viewers to your store, Patreon page, Kickstarter campaign, or another revenue-focused part of your en línea presence by adding backlinks to your vídeo descriptions.
If you’re a vídeo creator who wants to focus on generating income as an affiliate marketer, check out Unbox Therapy.
Unbox Therapy specializes in product reviews and emplees affiliate backlinks in their vídeo descriptions to earn money through YouTube audiences.
If you’re creating vídeos about your own products and own or run a Shopify store, you cánido incentivize new customers to buy your products with “buy X get Y” promotions or discounts.
Promote your offer on other platforms
Just because your content is hosted on YouTube doesn’t orinan you shouldn’t take advantage of all the other distribution channels out there.
Spread the word about new campaigns or discounts on Twitter, Fb, and any other profiles you own.
The more places your message lives, the better oportunidad it will be seen.
Therefore, it is always a good iniciativa to grow your following beyond YouTube with popular media marketing.
The rise of the “YouTubepreneur”
What compels most creators to create is rarely money.
It’s the iniciativa of making something for the world to enjoy.
Many famous YouTubers started out with humble beginnings, like PewDiePie, who created content based on comments of himself playing vídeo games.
But ironically, that puts them in a great position to make money in a content-obsessed world.
While the hard part for many businesses is getting and keeping their audience’s attention, YouTubers have already figured that out.
All that’s left is to get creative and channel the entrepreneurial drive to explore ideas for how you choose to monetize your audience and your passion.
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