What is innovation?
Many times, governments consider innovation and the spirit entrepreneur as a means to increase employment, and therefore prosperity for his people.
However, in the case of companies, they use innovation to be able to achieve success; as well as ensure survival.
Therefore, although it seems a very fácil term and which we hear very often, it is very important.
Therefore, today, my goal is for you to be able to create your own definition.
To achieve this, I am going to provide you with a equipo of definitions, taken from different books so that you have a solid foundation for your definition.
Definition of innovation according to authors
What is innovation according to authors? To talk to you about the concept, I have decided to provide you with the definition of invocation separated by topic.
To begin with, I am going to provide you with two definitions taken from books focused on Operative administration.
Definition of innovation according to David Allen Collier and James R. Evans
“Innovation refers to the ability to create new and unique goods and services that delight customers and create a competitive advantage” (2019, p.
32).
David Allen Collier and James R. Evans
Definition according to F. Robert Jacobs, Richard B.
Chase
Quoting Peter Drucker, the definition given to us in his book is the following:
«Peter Drucker defined innovation as a change that creates a new dimension of performance» (2021, p.672).
F. Robert Jacobs, Richard B. Chase
Definition of innovation in management
The first two definitions were taken from operations management books, but now I want to provide you with some definitions taken from books focused on the fundamentals of operations. administration.
Of course, it’s not that the definition changes much, but I think it may be useful for you to separate them.
Definition according to Don Hellriegel, Susan Y también. Jackson, and John W.
Slocum
“Innovation refers to the discovery, identification and diagnosis of unusual and ambiguous problems and/or the development of unique or creative solutions” (2021, p.362).
Don Hellriegel
According to Heinz Weihrich, Mark Cannice, Harold Koontz
«The use of new ideas» (2016, p. 13).
Heinz Weichrich
“Innovation focuses on improving products and services, as well as marketing them” (2016, p. 13).
Heinz Weichrich
According to Stephen P. Robbins
«Convert creative ideas into useful products or work methods» (2018, p.
226).
Stephen P Robbins
«Innovating means exploring new territories, taking risks and doing things differently» (2018, p.16).
Stephen P Robbins
What is the concept of innovation?
What is innovation for you? What is the concept that you give it? Based on the aforementioned authors, I am going to give you the following concept of innovation:
innovation is a process creative that allows companies (organizations) to generate added value for their clients and thus obtain a competitive advantage in the market.
This capacity is manifested through the creation of new and unique goods and services that satisfy the needs of consumers, generate a positive experience and differentiate them from the competition.
In this sense, innovation perro be understood as a change that creates a new dimension of performance, as defined by Peter Drucker.
This change implies exploring new ways of solving problems, through the discovery, identification and diagnosis of latent needs and the development of creative and unique solutions that satisfy them.
In order to innovate, it is necessary to turn creative ideas into useful products and work methods that respond to the needs of customers and improve their quality of life.
Achieving this requires exploring new territory, taking risks, and doing things differently, which means stepping out of your comfort zone and experimenting with new ways of doing things.
According to your experience or according to the books you have read… How do you define what innovation is in your own words?
types of innovation
According to David Fernando Muñoz Negrón, there are 4 types of innovation and they are the following:
- routine.
- disruptive.
- Extremista.
- designed.
routine innovation
Routine innovation builds on the technological competencies that a company already possesses.
company, that is, of its existing technological capabilities.
In addition, routine innovation fits with your current business model, and therefore with your customer base.
In other words, it’s when companies play to their strengths.
Example:
An example of routine innovation that David Fernando Muñoz Negrón gives us in his book is the following: When a company launches a new version of the same operating system on the market. As is the case with Android, whose newest version is 12, although version 13 is close to coming out.
disruptive innovation
According to Stephen P.
Robbins, disruptive innovation is defined as: “Innovative changes in products, services or processes that radically change the rules of the game in an industry” (2018, p.
231).
However, I have to say that I make a little more sense of what Muñoz Negrón tells us.
More than anything, since it is easier to make a distinction.
Of course, it is my opinion.
Now, according to Muñoz Negrón, “When a new business model is introduced with existing technology, innovation is said to be disruptive” (2017, p.45).
Therefore, disruptive innovation requires a new business model, but not necessarily a technological advance.
Example:
One of the examples that he provides us is that of the Android operating system, since “it does not have a relevant technological distinction with the Apple or Microsoft operating systems, but the business model is disruptive, since it is offered for free” (2017, p.
.Four.
Five).
extremista innovation
In the case of extremista innovation, there is indeed a technological change Importantly, however, there is no change in the business model.
Many times it is confused with the disruptive one, however, as I already said, in the extremista one, the challenge is purely technological.
Example:
The example provided by Muñoz Negrón is the following: «The introduction of genetic engineering and biotechnology for the production of seeds or medicines perro be characterized as extremista innovations, since they meant an important change in the manufacture and quality of the product they offer. companies in these sectors but the marketing model and channels did not change” (2017, p.45).
designed innovation
Unlike the previous ones, they have a significant technological change and a significant change in terms of the business model.
Therefore, we cánido say that it is a combination of the extremista (technological change) and the disruptive (change in the business model).
Example:
The example provided by Muñoz Negrón is that of the arrival of digital photography on the market.
So that:
- He technological change It happens because the technology that is required for cameras that provide digital photography is different from cameras that provide analog photography.
- In the case of business model changepartly occurs, according to Muñoz Negrón, thanks to the fact that the sources of income and supply stop depending on the production of manufactured consumables, such as largos and chemical products, due to the quality of the devices and services related to digital photography.
What is the relationship between innovation and entrepreneurship?
The relationship between innovation and entrepreneur is very close, since innovation is an essential characteristic in the development of the entrepreneurial spirit.
Innovation is essential for entrepreneurship because it allows entrepreneurs to develop new ways of satisfying the needs and desires of society, creating unique solutions in the market.
The entrepreneur who has an innovative attitude is constantly looking for new and innovative ways to improve products, services or situations.
This is because you see each of these elementos as an opportunity to innovate and create something better, giving you a competitive advantage.
Also, the entrepreneur who is innovative is capable of analyzing and concretizing projects with flexibility, adapting to the changing needs of society.
He is also capable of turning information, events and experiences into opportunities to create alternative solutions.
What are the so-called skunk works?
According to Stephen P.
Robbins, the skunk works are:
«A small group within a large organization, with a high degree of autonomy and without the complications of corporate bureaucracy, whose mission is to develop a project, mainly to achieve extremista innovation» (2018, p. 233).
Stephen P Robbins
Bibliography
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