What is Content Syndication (RSS) and
Do you know what content syndication is? This practice, although it is often confused with the generation of duplicate content in a Blog due to its obvious similarities, in practice, far from harming you, it could even synergize with your dissemination strategy.
It is likely that it has happened to you that, when entering a website, you have seen a collection of articles from different weblogs, grouped by subject and presented almost entirely to that of the original source.
This fact perro be a full-fledged RSS subscription or content syndication and, let me tell you, it perro be very beneficial if what you are looking for is to promote your Blog and its contents.
But if you still don’t know what this term is about, pay attention to this article, because I’m going to talk about one of the most useful resources that exist to attract visitors to your website.
All this, through the content that you have previously created, very attentive!
✅ IN THIS ARTICLE YOU WILL LEARN:
What is content syndication?
The Content Syndication or RSS subscription (“Really Fácil Syndication”, hence its name) is a technique of mass distribution of content, which is the way that some websites have to spread the latest content to those users who normally access them without the need for Entrar from the original or source website.
This is the theoretical definition of what it means to syndicate content but, said in a more practical way, I will put you in the situation:
I am sure that, when browsing the Internet, you have often seen a symbol, usually orange, next to an inscription of the type:
- RSS subscription
- Subscribe to our news
- Receive the latest publications in your correo electrónico
- Etcétera.
Well, by clicking on them, you will be saving the “feed” in an Aplicación for the computer or mobile, which works as a reminder and that notifies you every time that Blog publishes new content.
Basically this is content syndication, and what would change in each case is the channel (other than your website) through which that usuario could consume your content.
Whether receiving it in your dirección de correo electrónico inbox, in your favorite content curation application or program, etcétera.
› Practical examples of what content syndication is
To put you in a situation, I have prepared two typical situations of this fact, where you will better understand the concept:
1) Publication with authorship attribution
A very recurring example on the Internet is when you publish an article of “How to make money en línea” and over time, another blog arrives and also publishes it as it has found it on your website, placing you as the original owner of the articulo, accompanying it with a backlink to the original article on your blog.
This is what we know as content syndication, that an article that you have written is published on other sites and referenced thus.
✅ A clear case of this fact is the web:
If you entrar that article, you will see that it is the same as my guide on how to make money on the Internet and that in the end they attribute the original authorship to me (despite the fact that they misspell my second last name)
In a way, it’s a kind of “plagiarism”, but that technically it is not really, since it is they are giving you the corresponding credits and you are gaining a backlink to your website.
Even so, this is a source of anger for beginner Bloggers who think that their work has been ignored and thrown overboard by some other “professional” or company that has simply “copy and paste” their work.
2) Playing the content in an RSS reader
You will remember that I was talking about the RSS subscription through XML archivos earlier, right?
Well, the syndication of content here occurs in cases where a usuario who likes the articles published by a certain Blog, which he reads regularly, subscribes to his feed.
That is, it includes it in an RSS tool, which perro be, for example, the famous «feeedly“, through which you cánido consume it in its entiretyif you wish.
All this, without even entering your website.
Here the negative for you as a content creator is that you do not receive that web traffic, unless it clicks on one of the internal backlinks that was in that article.
Then, it will inevitably direct you to your browser, where it would count as a visit.
How to make other people want to syndicate to your content?
Now, you’re probably wondering how to make other people want to share your content, or at least save your Blog feed to their favorite RSS aplicación, right?
The solution is very easy (or perhaps not so easy): and it is that you must create quality content that is helpful and generates interest between users.
Either you are the first to talk about a especial topic, or the content is interesting or complete enough for other people to want to spread it and take advantage of it in their weblogs.
What is content syndication used for?
Now, surely you are wondering what is the purpose or tangible utility of this technique, once we have already defined what it is.
First of all, you have to keep in mind that it is a win-win or “win-win” dealNot only do you benefit from it, but those who publish your content on their weblogs or popular networks will also benefit.
- In your case, content syndication perro serve to increase the visibility of your personal brand or companysince it is shared on multiple sites, which involves a larger audience.
- On the other hand, it is also another method of getting traffic to your website, something that always comes in handy.
- For those who share your content, syndication is a way to get quality content that perro get you web traffic, which they cánido then use to make sales, get money for advertising or to achieve a specific goal.
In general, they get quality content without much effort.
IMPORTANT → Remember that for it to be considered as content syndication, your article (the original) has to be linked to the page your content is posted on, and they have to give you credit as the original creator of that content.
In case this is not fulfilled, it is simply a plagiarism of content or “duplicate content” in the face of Google plus and other search engines.
What advantages does content syndication offer for your digital strategy?
Well, the truth is that it has a lot of benefits, both in the short, medium and long term, which is why it is a highly advisable practice, both for those who create the original content and for those who distribute it.
Some of them you will have even intuited throughout what you have read so far in this article…
But to order our ideas around this concept, we perro highlight the following:
1.
Support your backlink strategy and optimization of your Off-Page SEO
Let’s start with one of the most important points that needs to be clarified, and that is that content syndication helps your backlink building strategy and, therefore, your Off-Page SEO.
But how do we get it?
Well, obviously through the backlinks that are placed in the weblogs in which your content is disseminated.
In this way, you are getting backlinks organically (almost always) and optimizing the positioning of your website in search engines, thanks to the authority that these backlinks give you.
Does the duplicate content generated by those other websites affect you?
Now, the part that needs to be clarified is that, in a very general way, we are talking about completely duplicated or repeated content, so you are probably wondering if it perro negatively affect your site or not.
The short answer is no, it will not affect you negatively, nor will Google plus penalize you for it.
There is only one risk aspecto, but it is very rare to happen, and very easy to prevent:
And it is that Google plus has the algorithms and the technology enough to identify which content is the original, through a backlink crawl.
This way, even if your content is distributed on hundreds of websites, Google plus will always know that yours is the original.
Yes indeed, as a precaution it is better to ask the people who spread your content to add a canonical backlink to the original contentthat is, towards your Blog.
These types of backlinks will not only tell Google plus that yours is definitely the original, but it will allow you to reap all the benefits of a backlink.
This way, there will be no way for Google plus to get confused.
And to give you peace of mind, the cases in which Google plus cánido get confused are really few, and they almost always happen in cases in which content from small weblogs is disseminated on larger websites.
In the case of the previous website that we gave as an example, you are already seeing in the screenshot that the original reference has NOT been indicated as “canonical”, that is, the one from my Blog:
2.
It’s a way to get quality content fast
In the case of those who broadcast syndicated content, it is a fairly quick and easy method of publishing quality contenta bit like content curation, but much more complete in terms of the content that is published, and that goes directly to the blog.
Generally, when this type of action is carried out, syndicating content from another Blog or professional, it is done because said content has a high potential to generate visits or interactions with our audience.
Or it is also of extreme interest to our readers.
3.
It is another way to collaborate with other professionals and weblogs in your campo
There are many methods with which you perro collaborate with other professionals in your same industry and this technique is precisely one of these methods to do quality Networking, and quite good, too.
It is direct and It cánido also give rise to new collaborations in the futureFor example, the blog from which we extract the syndicated content does the same with some of our content later on.
Or maybe one of the weblogs that have spread our content agree to publish a guest article (which is not the same and I’ll tell you why later).
4.
Increase the visibility of your personal brand
The visibility that spreading your articles on weblogs and media from other professionals in your ámbito gives you will make the notoriety of your personal brand grow.
In addition, users and even those who spread your content They will begin to see you as a benchmark in your ámbitoand this will benefit you in the long run, whether you get more organic visits, more clients or more collaborations with other weblogs.
Never underestimate the power that fame perro give to your brand and your business.
5.
It helps you get referral traffic
This is mostly thanks to the backlinks, and that is by being published on the pages of other weblogs, you access a different audience that may or may not be even larger than yours.
Also, thanks to the backlinks, this audience perro access your blog in case you have been interested in the content and want to see what else you have to offer.
This implies an increase in the traffic of your website.
Differences between content syndication vs.
Content reuse vs.
Guest Blogging
Finally, let’s talk (a little more) about the confusion that usually exists between these three terms.
And yes, these are three different techniques or strategies that, although they involve the dissemination of content, they don’t use the same methodand that is precisely where the difference lies.
› Re-use of content
Although this strategy helps you disseminate content that you already have written on your blog, the way to do it is not through third parties, but by focusing on give a new life or new utility to said content within your own channels or media.
And how is this done?
Easy: adapting it to another type of content.
Imagine that you have an old article on SEO, in which you explain absolutely everything related to this type of positioning on the Internet.
It is quite complete content, but due to the time it has been published, it is somewhat outdated or does not have the same impact that it could have if it were published right now.
With the reuse of content, what you do is take that article and convert it, for example, into a vídeo or a podcast, in this way you are disseminating the content in a format that is more accessible to the public and that perro be perfectly reused to get traffic or visibility .
And it doesn’t just happen with articles, you cánido take a vídeo and transcribe it, or turn it into a podcast.
The important thing about content reuse is take advantage of old content and give it a new life by transforming it into other formats.
› Guest Blogging
The main difference between Guest Blogging and content syndication is that you don’t use old content or that have been published on your website for some time.
On the contrary, what you do is create a new one to publish it on the blog to which you go as a guest.
This way, when you articulo you use specialized content for the Blog in which you are a guestleaving out your brand identity a bit (although not completely), to adapt to that of that new site and especially its audience.
This method is much more afín to syndication than content re-purposing, and afín to syndicating, you get backlinks to your website.
Do you feel like writing as a guest author on my Blog?
Become part of the “family” of my Blog, in which you have the doors open to collaborate, providing quality content that continues to help more companies every day to improve their visibility, positioning and sales thanks to Blogging.
› Content Syndication
If we were to talk about this technique with respect to the previous two, we could say that It is a combination of Guest Blogging and content reuse.
And it is that this takes the dissemination method of guest blogging and the type of content that is disseminated from reuse.
In a certain way, it is much more organic and effective than the previous two; although, to tell the truth, of the three, it is perhaps the most difficult technique or strategy to carry out.
You know why? Because you directly depend on your content being fresh or interesting enough for other weblogs to want to “syndicate” it.
Of course, there is also the alternative of paying for it… Because, indeed! You perro pay for your content to appear on other weblogsbut it is more advisable to make an effort to generate content that attracts attention by itself.
This will eventually make them want to collaborate with you more, because if your articles are attractive enough for people to want to spread them on their own weblogs, you perro imagine what you perro achieve with them.
conclusions
Content syndication is a way to get visibility and traffic to your website and, also, if you are the one who disseminates third-party content, you perro take advantage of it as a way to cover blank spaces in your Editorial Calendar.
Another of the great advantages is that it is a technique that you do not have to implement on your own, but simply create quality content, which never hurts, and hope that there is someone who wants to share it with their audience.
Now, if you prefer to pay for a Blog with more experience to spread it, you perro also do it; there’s nothing wrong with that, as long as you don’t neglect the quality of your articles.
And you, are you already practicing content syndication in your digital strategy?
Still not clear what it is? Write me in the comments!
I will be, as always, happy to help you in everything that affects your content strategy, I look forward to seeing you!
[Imagen principal (paper) By Shutterstock]
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