What is Backlink building and how to create one
Carry out a correct backlink building strategy It is one of the procedures that give more and better results within a Web project.
However, not everyone knows how to do backlink building naturally.
And it is that getting a good SEO Positioning is the desire of everyone who has a business on the Internet, since for this it is necessary to invest a large number of hours generating quality content.
In addition, to position your content among the first Google plus search results, you must plan and execute a powerful strategy of Backlink building, through which you manage to get backlinks or quality external backlinks to your site.
These will signal to Google plus that your content is worthy of occupying some of the top positions on the SERP.
But not only for responding to the “query” or search need, but because, in this way, other websites will be recommending our content through their backlinks.
Given these premises, it is possible that you do not understand some of the above concepts.
Therefore, I will begin by revealing you (in case you still do not know) the definition of “backlink building”the protagonist of this guide:
✅ IN THIS ARTICLE YOU WILL LEARN:
What is backlink building?
[tabs slidertype=»simple»]He “backlink building» is the equipo of SEO techniques that consists of getting quality backlinks from other websites to the pages of our own site, in order to improve the Organic Positioning.[tab][/tab] [/tabs]
In addition, this Linkbuilding is also equally valid in cases where other pages backlink to our content that are not necessarily pages as such, but perro also be linked to our PDF’s or images.
These backlinks, by pointing to our domain on the Internet, give signals to Google plus that our content is of high quality and solve the doubts or needs of everyone who looks for it on the Internet.
This technique will help you improve SEO Off-Pageas well as to gain domain authority and, therefore, to climb positions in the organic searches of Google plus.
How perro I develop a Backlink building strategy to improve the SEO of my website?
Now that we know what Linkbuilding is, what it is for and the great benefits it has, the next step will be to consider how to work our backlink strategy intelligently.
[tabs slidertype=»simple»]For this, I have invited Johanna Hernández, who from her own experience knows very well what to do to equipo up a strategy based on quality Linkbuilding.[tab][/tab] [/tabs]
I leave you with it, hoping that you take note of the good practices that it proposes.
How to create a Linkbuilding strategy that improves your SEO Off-Page?
To better understand the procedure that I am going to tell you about today, let’s start with the basics, keeping in mind that our main objective will be Get other websites to backlink to you.
In this way, we will get increase the number of inbound backlinks or “backlinks” and therefore improve your Web Positioning.
But the iniciativa is make those backlinks as organic as possible.
But what does this orinan?
Websites that “refer” you should do so because your content is really good and of high quality, thus making people naturally want to reference or backlink to your page.
In other words, the Linkbuilding that we do must be of type «White Hat SEO«.
It is very important that you do not complejo turístico to suspicious or spammy methods, also known as “Black Hat SEO«, since it is frowned upon in the eyes of Google plus and you cánido be penalized.
“Google plus only loves you when everyone else loves you first.”
(Wendy Piersall)
Also, with these “dirty” techniques you will not only fail to improve your SEO Off-Page, but you will probably experience a slight improvement at first.
However, if the search engine notices how you got those backlinks, Google plus’s penalty will be even worse.
To highlight the importance of backlinks in SEO, a Backlinko study found that the more backlinks a website has from different domainsthe more chances you will have of positioning yourself in the search engines.
» The following image refers to this:
As you perro see, as you reach a greater number of domains linking to yours, the greater your chances of finding a place in the TOP10 of the SERP.
Perro the Backlink Building help me attract more customers for my business?
Listen to “How to attract customers to your business with content marketing” on Spreaker.
As you have heard in this interview, where I explain all the secrets to good Content Marketing, a backlink strategy cánido lead you to get more Web traffic.
Therefore, by attracting more people to your en línea business, they could become your potential customers, interested in your products or services.
In short, creating a Linkbuilding strategy is one of the most difficult tasks to achieve in the field of SEO.
But, at the same time, it is one of the most effective techniques to improve your Web positioning.
In advance I cánido tell you that there is no magic elabora to gain more backlinks to your domain: The reality is that there are no shortcuts in Backlink buildingat least if you want to do it correctly.
Beyond gaining backlinks to your website, the essence of backlink building lies in doing quality Networking and public relations in the digital world.
Yes, even in the world of SEO it’s time to do Networking…
The best way to explain this process is with the following visual example: imagine a living room, in the center there is a large round table, Google plus is sitting on the largest chair and all his best friends are around him.
The objective is to achieve a position at that table of influence.
But how do you do it?
Google plus is probably not going to listen to you if you go and talk to them, since they don’t know you, so you should start talking and build relationships with their friends so that, little by little, you will gain Google plus’s trust.
In this case, Google plus friends are other websites that already have some authority and credibility, so these are the domains you should be engaging in conversation with.
In theory it seems fácil, but behind this there is a whole process.
Backlink building is like any other digital effort you want to implement. and for it needed:
- A strategy with well-defined objectives.
- An execution plan.
- Metrics to optimize it.
- And a lot of patience and perseverance.
Keep reading, because in this guide you will learn more about how to create a backlink building strategy, to help you gain more quality backlinks to your website, so that your SEO perro improve thanks to professional techniques.
What role does Backlink building play within SEO Off-Page?
Before we start, it makes sense to take a step back and talk about SEO Off-Page.
Backlink building is part of it, since it refers to all actions performed outside of a website to improve organic positioning on search engine results pages (SERPs).
For many, this is considered the most difficult practice to carry out, since you cannot control it directly, just like you cánido with On-Page SEO.
The main objective of SEO Off-Page is to get good quality backlinks to your domain on the Internet, as we have mentioned before.
But, when speaking of “good quality”, it has to do with the domain authority or domain authority, a metric created by Moz, which calculates the ability of websites to appear in search engines.
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This metric is based on a scale from 1 to 100with the highest scores corresponding to a greater ability to classify.
If you want to know the score of your site, you perro do it through the Moz Open Site Explorer.
[/tab] [/tabs]
Although Google plus is a bit of a “mystery” when it comes to SEO and what tactics actually work, it is believed that Off-Page SEO probably influences in more than 50% in positioning factors.
In other words, it is a “gold mine” that should be used to the full, as long as it is done correctly.
But how cánido I start Backlink Building? where should i start?
Get backlinks of authoritative sites will always be well regarded in the eyes of Google plus.
These are some of the benefits:
- More visibility of your blog in the search results pages (SERP).
- Creation of new relationships and professional contacts.
The iniciativa is to get backlinks of good quality and not simply endless backlinks that do not add value to your website.
[tabs slidertype=»simple»] [tab] In Linkbuilding, what prevails is the quality and naturalness of your backlinks, not their quantity. [/tab] [/tabs]
There are many ways and strategies to get backlinks to your website, among them are the following:
» Replace broken backlinks
It is common that, after a certain time, the Web pages change and, on some occasions, the dirección de Internet’s become outdated or broken, generating a 404 fallo.
Therefore, if, for example, you are reading an interesting article from a blog in your campo and, suddenly, you detect that it has a broken backlink,… you have before you a great opportunityin case you have content afín to the one linked here on your own blog.
These «Broken backlinks» are small «treasures», because they allow you to contact the person in charge of the blog, notify him of the problem that his article presents and offer to replace it with yourswith a backlink pointing to your blog.
The iniciativa is that the new page where you want to drive traffic is directly related to the topic of the article.
What tools cánido I use to detect broken backlinks on a website more quickly?
As I have explained to you previously, you perro find these by placidly reading content.
However, if you want to spend less time on this technique, getting more “to the point”, you cánido use these tools:
It’s a bit of a tricky job, because there’s no guarantee that you’ll find a good broken backlink, for which you perro propose a trade.
In addition to that there is the risk that the editor of the site does not agree to your proposal (it is within their rights).
Still, it’s a good method for Introduce yourself to another professional by lending your help and make yourself known.
» Be a guest author on weblogs
Also know as “Guest blogging«, this method is one of the most natural and safe to gain incoming backlinks to your blog, without being seen by Google plus as «suspicious».
The objective is to find weblogs related to your industry that accept invited authors and send them an original and good quality article on a specific topic, having previously coordinated it with him/her.
Within the rules of publication of that blog, usually The possibility of adding 1 or 2 backlinks to the guest author’s blog is usually includedas long as they complement the information of the content provided.
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According to a study recently carried out by MOZ on Linkbuilding, the most common strategy to get more backlinks is guest blogging and the least used is the backlink exchange payment.
The following image refers to this study:
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The reason why “Guest blogging” is the most common method is because it is a strategy win-win:
you write a free, original and high-quality content that is aimed at the public of the blog and the editor of the site saves the time and work of writing a new articulo.
In the end, you earn a backlink and they get good content on their blog.
» buy backlinks
This is known as “gray hat«a tactic that speeds up SEO results, but without breaking Google plus’s rules too much.
Although Google plus itself does not recommend it and, in theory, it is considered as contenido publicitarioif done correctly and sporadically, it perro have good results.
But how cánido I buy backlinks for my Linkbuilding strategy?
There are several ways, but the most “correct” is to write to publishers of websites that are related to your industry and have good domain authority.
Some of them accept this method, while others, on the contrary, do not.
To those who do, you propose that you want to exchange backlinks and ask them how much they charge.
There are usually two options:
- You write the content yourself and send it to the blog editor.
- The site’s content team creates the content and includes the backlink you want within the text.
Parallel to this way of buying them, there is also a “fast track”, which consists of going to platforms dedicated especially to the sale of backlinks.
Here I espectáculo you some of them:
✅ Publisuites
Is about one of the best-known platforms for SEO professionals and also one of the most reliable, since you perro buy high-quality backlinks at affordable prices.
You just have to REGISTER ON THE PLATFORM and request the type of backlink you want and from the type of website where you want it to be posted (digital magazines, newspapers, professional weblogs, etcétera.)
✅ Unancor
In addition to allowing you to buy quality backlinks in digital magazines and high-authority weblogs, IF YOU REGISTER IN UNANCOR, you cánido buy SEO-optimized articles.
This practice is very frequent when you have a blog where, due to your high workload, it is impossible for you to generate valuable content every week for your community.
As regards the Backlink building, it is about one of the platforms where they sell the cheapest backlinks From the market.
✅ PressLink
Google plus has always taken into account (as well as valued) backlinks from digital newspapers.
And not only because of the domain authority (DA) itself, but also because of the relevance of being a serious and nationally or internationally habitual means of communication, followed by a large number of people.
With quality backlinks in Prensalink, in addition to gaining en línea visibility, you will get more traffic to your website, while increasing the chances of getting potential customers.
» Leave comments on weblogs and forums
This is another way to easily gain backlinks to your website.
But, beware! Do not abuse this method and make sure you do not contenido publicitario.
What you do is leave comments on weblogs and forums related to your industry, such as Reddit and Quora, among others.
And within the answer you include a backlink that leads to some content on your blog, where more is said about that subject and that complements, therefore, the existing one.
Ideally, you shouldn’t paste the entire dirección de Internet into the response because usually people see this as contenido publicitario and run.
It is best to try shape the anchor text a bitso that it is part of the same answer, so you will be more subtle and when people see the letters in blue, they clic and are directed to your blog.
How to create a 5-step Linkbuilding strategy?
As we have already seen, there are many ways to develop and carry out this technique.
It all depends on your goals, budget and time.
In this articulo we are going to focus on the guest blogging strategy which, in my opinion, is the best and most effective way to do backlink building.
1.
Identify weblogs related to your business campo
Also know as backlink prospecting the first step, which is to take the time to research weblogs that are related to your business campo and verify that they accept guest authors.
How do you do it? The most traditional and easiest way is to search on Google plus.
You perro make a query like “the best weblogs in (your market niche)” or “weblogs in (your industry)”.
My recommendation is to list a minimum of 20 weblogs that accept guest authors, ordered by authority and/or monthly Web traffic.
[tabs slidertype=»simple»] [tab]In case your project is, like mine, related to the ámbito of Digital Marketing and En línea Businessyou will have the work done, since here I offer you a list of 20 Weblogs of great authority and web traffic.
I know most of the professionals behind these weblogs, so surely if you go to them and offer them quality content, you will get some very interesting backlinks for your Linkbuilding strategy.[/tab] [/tabs]
Within this preliminary step, be sure to check if they are active on their popular networks, as this is a good indicator that they will give due distribution to the article you write for them.
Within your search, one of the most important factors in addition to the traffic they have is that they also have a good domain authority or “DA”.
But how cánido I find out what the DA of a domain is?
Typically, the most well-known and high-traffic sites like media and popular networks score quite high.
To know it very quickly, you need to download the MozBar extension (DO IT HERE) to see the “domain authority” and other metrics of the websites you investigate.
If you’re just starting out with your website, you most likely don’t have a high domain authority, so don’t worry about contacting sites with very high scores.
It’s better to start small, so focus on contact sites that have a higher score Or at least equal to yours.
2.
Contact the blog or website editor
Now that you have your backlink prospecting list, the next step is to contact the site editor.
It is very important that when you check the site, you try to find a section or even an article that says something like “guide to being a guest author”, “write for us” or “collaborate on our blog”.
Normally here you will find all the information about how to structure the articles, the number of words, requirements for images and also the contact correo electrónico to send your proposal.
If you cannot find this information, you cánido send a message in the “contact us” section or you cánido also search their popular networks and write to them by this means.
How should you write to them to propose a collaboration?
The golden rule for writing that first dirección de correo electrónico is to be brief and to the point.
The goal is to propose to the editor two or three possible topics for your blog and explain why it would be of interest to your audience.
» Here you cánido see an example of an correo electrónico:
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Good morning (publisher name),
My name is (your name) and I am the (work position) of (Company Name).
This time I am writing to you because I am interested in being a guest author on your blog.
I propose the following topics:
Topic 1
It seems to me that any of these topics would be of great interest and help for the audience of (blog name).
If you are interested in any of the topics, please let me know so I cánido schedule it in my content schedule and send it to you as soon as possible.
(this part only applies if you haven’t found the guide for guest authors)
On the other hand, I would like to know if you manage a guide for invited authors to know how to structure the article, the minimum length of words, the maximum number of backlinks accepted and the requirements for supporting images.
(this part is optional and only if you have a portfolio of elementos)
I also invite you to review my portfolio of articles so that you have a better iniciativa of my writing style. (insert url)
Thanks for your time.
I remain attentive to your comments.
Best regard,
(your name or automatic signature)
[/tab] [/tabs]
As you perro see, it is a fácil and concrete correo electrónico.
The iniciativa is to send this dirección de correo electrónico to 3 or 4 different editors, because most likely not all of them will respond to you.
For this reason, it is also important to propose more than one topic, since surely not everyone will be interested or there is simply an article that talks about that topic.
3.
Create a content schedule
Before doing Linkbuilding it is important that you have a content marketing strategy already established and that you have a good number of articles published on your blog.
After all, those articles are the ones that will help you gain backlinks..
Now, it is also important that you have a content schedule for backlink building with delivery dates and the website where it will be published.
On the other hand, it is advisable to work on this programming in parallel with the content strategy of your blog.
But what do I orinan by this?
For example, let’s say that this month you are going to publish a articulo on your blog about “What is a blog and what is it for?” The following month, what you cánido do is, in your backlink building content schedule, include a related topic such as “Strategies to promote your Blog”.
Thus, you make sure that within that guest articulo you perro include a backlink that goes to your blog article on “what is a blog…”.
It is a more organized way to carry out your Backlink building strategy, although it is not the only one.
It’s also important to keep up with the latest trends and world news to find opportunities to write about new topics.
4.
Write the guest articulo and send it
Once the editor of the blog in question has accepted one of the proposed topics, the next step is to start writing the article, based on their guest author guide.
Remember that, when you are writing the articulo, you strive to generate high-value content that is useful to readers.
Consider that you are writing a articulo for your blog, so include examples, statistics, images and/or vídeos.
Don’t forget to write in an SEO-optimized way and make sure the article is of good quality.
This will help you in the long run, to make yourself known and also when you contact other publishers and espectáculo your content portfolio.
It is worth mentioning that when you are writing the article, think carefully about how to write the anchor text (the aparente text in a backlink or hyperlink) so that it is part of the same content.
» You perro also write it this way:
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“It may interest you: (anchor text with the title of your article)”
[/tab] [/tabs]
After you’ve finished writing the article, don’t forget to editar it, if possible send it to a coworker to review and give you retroalimentación.
Many times we do not realize a spelling or style fallo.
When you feel 100% satisfied with the work done, send it to the editor of the site.
5.
Distribution, distribution and distribution
The last, but not the least important step of your backlink building strategy is the distribution of the article.
When the editor notifies you that the article is already published (this perro take from a few days to a few months) go in and review the articulo.
Make sure that the content is well structured and that the backlink works.
Some publishers may make a few changes to the content, but most of the time it is minimal.
Begin to share the article on your popular networks business and personal, as well as in the groups related to that topic that you follow on Fb, LinkedIn or Google plus+.
If you have a regular newsletter, it’s a good iniciativa to include a backlink to the article to increase traffic.
If you have a work team, it is also a good iniciativa invite them to share the article in their personal networks.
Do everything possible to increase the level of traffic to the articleas this also increases the chances that people will clic on your backlink and come to your blog.
And finally, don’t forget to write a thank you dirección de correo electrónico to the editor and leave the doors open for future collaboration.
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Conclusion
As we have already seen in this guide, Backlink building is an important Digital Marketing practice and has great potential to improve our organic positioning in search engines.
There are many ways to backlink building, some better than others, but guest blogging is and will continue to be one of the best tactics for a long time to gain backlinks to your site.
Hopefully after reading this article you have a better iniciativa of how to create one backlink building strategy and perro help you in your Off-Page SEO efforts.
What techniques would you add to this Backlink building strategy for your Web or Blog?
Main images (flat concept) property of Shutterstock.
If you have any other consejos or recommendations for backlink building, leave your comment below!
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