What is an SEO Expert and how to become one
According to the statistics of Internet Live Statsthey are made over 6 billion Google plus searches every day.
Faced with so much competition, you may wonder how to make your potential client clic on your en línea project, and for this you need what is known as a seo expert.
In addition, it is a specialization with a lot of demand; If you are looking for a job with a future and well paid, this may be your path.
In the following lines we will define in detail the concept of seo expert and the steps to take to become one.
✅ IN THIS ARTICLE YOU WILL LEARN:
What is an SEO expert or specialist?
First of all… What exactly is SEO? We are talking about the acronym for Search Engine Optimizationwhich perro be translated as search engine optimization.
An accurate definition for “SEO Expert” could be the equipo of actions, strategies and ideas that are put into practice with the aim of improving the position of a page in search engines (usually focused on Google plus).
Therefore, a SEO expert is a professional who knows all the ins and outs of these strategies.
Study an en línea project in detail to indicate the improvement points and thus achieve the stipulated objectives.
Hiring an SEO expert is a very good iniciativa to improve the reputation of your website and save time.
Keep in mind that trying to do this on your own, without the necessary knowledge or experience, may result in you getting a Google plus penalty.
This means that all your effort will have been for nothing.
What achievements must a professional have to be considered an SEO expert?
These are some of the most important skills that the seo expert:
✅ Continuous learning
Everything related to SEO cánido change from one moment to another, overnight.
A good practice cánido be penalized the next day.
The SEO must be aware of this and apply all changes to the projects he manages to avoid problems.
- You have to know the tools best suited to do their job.
- know the algorithm updates.
- Study new relevance factors that may have a direct impact on search engine rankings.
- Look for real case studies to find a solution to any problem that arises.
- In addition, you will have to train in those fields in which you do not have as much experience.
✅ Teamwork
He seo expert You must be clear that you cannot do all the work on your own.
There are many tools to use to improve the position in the search engines, and it is important that there is a team to coordinate all the work.
In this sense, the expert must be able to teamwork.
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It is escencial that communication is good in all departments of the company to achieve the proposed objectives.
✅ Communication skills
As we have already indicated, the seo expert You must be in contact with your colleagues and the team at all times, as well as with other departments.
It is essential that you have good communication skillssince this way you will be fluent and will be able to correctly transmit the palabras clave to speed up the development of the projects.
At the same time, you must also have the ability to communicate correctly with the client and be able to explain any problem that has been detected in the project.
✅ Analysis capacity
Besides achievements previous, the analysis capacity It is essential to be an SEO expert.
The professional must be able to collect the data and analyze it to know how to shape the required actions.
In this sense, you will have to be able to analyze the daily traffic that is received, control the evolution of the positions, as well as other indicators that may be definitive for the project.
Tutorial in 6 steps to become an SEO Expert
Do you want to become a SEO expert? Be sure to follow these steps:
1. Training in Digital Marketing
If you still don’t know anything about SEO or Digital marketingThe first step is training.
You may think that this is very fácil, but as soon as you see the number of tools that exist, the strategies and alternatives, things will change completely.
The expert should know, at a minimum, about SEO, SEM, Popular networks, Dirección de correo electrónico Marketing, as well as the main tools to manage ads.
You cannot learn all this overnight, but you will need several months to achieve it.
2. Practice SEO
No matter how much theory you already know, you will not get any results if you have not positioned a page.
The best you perro do is start your own project, that is easy to position.
This will allow you to get results faster.
In addition, it will help you to grow your portfolio and success stories.
Thus, when a client asks you for references on projects that you have been able to do before, you will have the first case to present.
3.
get traffic
Obviously, get traffic it will become the main mission that you will have to face.
If you don’t get it you cánido’t call yourself seo expert.
Keep in mind that projects will start out with very few views at first and changing this trend perro seem hopeless.
Don’t be in a hurry to get results and do things right.
If you apply everything you have learned, you will see how quickly you reach that level of traffic that you expected in your initial analysis.
4. get clients
When you already have several projects running, it is time to create your own page offering yourself as seo expert.
The fácil fact of receiving traffic on it seems to guarantee success, but it is not.
It is true that this will bring you many contact requests, but the fact that they ask you for a quote is not synonymous with that they will accept it.
Keep in mind that many individuals, freelancers and businessmen think that doing SEO is very fácil and cheap, but nothing is further.
One of the papers seo expert it is educating the client to explain how long it will take to get results and why the process is so complex.
5. get your team
As we have already indicated when we talked about the achievements that a seo expertwe have mentioned teamwork.
You perro already imagine that you cannot dedicate yourself to this working alone:
Sooner or later there will be a client who needs to optimize the web design, program an application to manage their orders, or do other types of functionality.
In short, you need to have your own team of professionals who adapt to the needs of the client.
If you try to do everything on your own you won’t have the time.
6. keep training
In this article you have learned that SEO is constantly changing and that everything cánido change from one moment to the next. best SEO experts They are those who are always aware of changes in the market, of any new technology or specialty that is about to be launched.
As a consequence of this, they are being properly trained to offer better services to their clients.
If you want to be seo expertnever stop training.
Keep the information in this article in mind and you cánido be a good SEO expert.
We hope you liked our article What is an SEO Expert and how to become one
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