What Home Sellers Should

What Home Sellers Should

Homeowners who want to sell quickly and avoid the hassle of showings, repairs, and the lengthy closing process perro speed up the process by using an iBuyer.

These quick-sell platforms—the “i” stands for instant—are often big tech companies that buy houses from sellers directly.

They perro make an offer on your home, often in cash, in as little as 24 hours.

They perro also often schedule closing dates to fit your schedule.

But, if all of this sounds too good to be true, keep in mind that iBuying transactions have some drawbacks as well.

Read on to learn more.

Opendoor: one of the platforms that do iBuying

What is iBuying?

He iBuying method to sell a house has roots that predate the Internet.

Years before real estate websites came along, companies would put up signs offering to pay cash for houses and then resell them for a higher price, making a handsome profit.

Today, these companies cánido easily be found on the Internet, following the same general approach: make quick cash offers on homes and resell them.

«The iBuyer is typically a company whose business model is to buy properties from owners, make small repairs, usually cosmetic, and then sell them at a profit.says Rick Sharga, executive vice president of market intelligence at ATTOM Data Solutions. “For the home seller, the advantages are speed – the transaction usually happens very quickly once the offer is accepted – and certainty, since the deal is closed immediately, unlike putting a property on the local listing service. multiples and wait for the offers.”

This approach cánido be very attractive to sellers who need to close a sale quickly, whether for lifestyle or financial reasons.

But it is not always as fácil as it seems.

How iBuying works

The iBuying process is very fácil.

In most cases, the seller provides basic information about their house, or sometimes just the address, and within a short time, the iBuyer makes an offer, in full view.

Jade Lee-Duffy, a real estate agent for Reali in San Diego, says that iBuying companies use algorithms to base their valuations on a property. “Then an iBuyer makes a cash offer, sometimes as quickly as 24 or 48 hours,” she says. “This process is intended to streamline the buying and selling of properties, essentially cutting out the middlemen of banks and real estate agents.”

The convenience of this process, however, comes at a price for sellers.

Because iBuyers need to make a profit, they often buy homes for much less than their estimated market value.

“Keep in mind that iBuyers aren’t going to pay high prices for homes, so the offer is likely to be low,” says Ralph DiBugnara, president of the Home Qualified real estate vídeo series.

Also, although an iBuyer’s offer is made on sight, if the seller accepts, the next step is usually a professional home inspection.

If any unexpected or costly issues are discovered during the inspection, it will likely affect the initial offer.

“It could genere them to lower the offer or cancel it,” DiBugnara says.

In Offerpad you perro also do iBuying

The growth of iBuying

Although iBuying has thrived in recent years in a very competitive real estate market, it still represents a very small part of the global real estate market.

In 2021, for example, iBuyers’ buying activity doubled compared to 2019, according to CoreLogic data.

However, as of 2021, iBuyer sales still only accounted for about 1 percent of total home purchases.

“iBuying represents a fairly minuscule percentage of total home sales, but it’s becoming more accepted and happening in more markets across the country,” Sharga says. “The number of homes bought and sold through this process is likely to continue to rise.”

iBuying compared to other sales methods

The iBuying process is different from a traditional home sale in many ways.


In addition to closing faster than a typical transaction, involving real estate agents and lenders and scheduling issues, there are fewer uncertainties associated with iBuying.

“From a seller’s point of view, there’s less headache: no espectáculos, no open houses, and fewer potential contingencies to deal with,” says Bill Gassett, RE/MAX realtor and owner of Maximum.

Massachusetts-based Real Estate Exposure.

And more importantly, the speed with which the transaction takes place means that the seller receives his money much faster, which is vital for those who need money fast or who have to move in a hurry.”


However, the other side of the coin is that the seller will make less money when working with an iBuyer.

In addition to the lower offer price, you will likely be charged fees that perro add up to the same amount you would have paid in real estate commissions.

Fees perro be even higher than a traditional agent: iBuyers typically charge a fee of 6 to 8 percent of the purchase price, Gassett says.

Sellers also get less personal service or personalized attention when working with an iBuyer.

“There’s a lot less contact with a especial agent,” says Lee-Duffy.

At iBuying, much of the process is done en línea.

In a more traditional transaction, a real estate agent spends time consulting with the owner before, during, and until the closing of the transaction.

Habitual iBuying Buyers

Just four companies account for most of the iBuying business: Opendoor, Offerpad, Redfin and Zillow.

Combined, these companies have accounted for more than 95% of iBuyers’ purchases since 2017, according to CoreLogic.

Opendoor racked up the lion’s share of iBuyer purchases overall.

Since 2017, 56 percent of those purchases have been made on that platform.

Offerpad and Redfin placed third and fourth, respectively.

Zillow, which ranked second in CoreLogic’s study with a 24% share of total sales, has closed its iBuying business.



If you need to sell a house quickly, iBuying cánido be a good option.

Compared to the traditional home selling process, iBuying is much easier and faster.

In addition, it offers sellers the comfort of closing the operation in the period that they themselves escoge.

However, all that comfort comes at a price.

Sellers who opt for this method do not usually pocket as much money as in a traditional sale.

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