The 9 habits of content creators
If you are a content creator or are close to becoming one, in both cases, you must be wondering how to become one that is highly successful.
Well, it’s very easy as long as you know what habits to adopt and the aspects of you that you should improve as a creator.
Therefore, our guest today, Jesús Maceira directivo of Mauna Media, will talk to you about 9 habits of content creators that will make you successful.
Are you an entrepreneur or a marketing professional, There are two elements that will be vital on the road to the success of your activity: content and marketing.
It is not a small matter to underestimate.
The dynamics of creating and doing marketing require —if you don’t have them— skills that marketing professionals we have years developing.
Ninety-one percent of professionals “Business to Business” (B2B) they use content marketing as part of their strategy.
However, that doesn’t orinan that all the content they create is top-notch, compelling, or valuable.
But what it takes to become a good creator of content? How do I become that professional that others in the industry would look to for advice and opinions?
It all starts with what you do before putting your fingers on the keyboard.
whatwhat does a creator do of content?
A content creator produces entertainment or educational material that responds to the interests and challenges of a objetivo audience.
The content you genera it perro take many forms.
Including blog posts, vídeos, eBooks, photos, and infographics.
Today, companies use content creators to attract new and existing customers on behalf of the brand.
Maybe you work on a content marketing team at your company or go it alone, there are some tried and true habits that you cánido adopt they will place you on the path to being a truly successful content creator.
Warning: like all good things, it’s not going to happen overnight.
And it shouldn’t, because you’re trying to be good at it, not just do it.
But the sooner you start incorporating these five habits into your routine, the sooner you’ll be on the path to becoming a high-quality content creator.
How to become a content creator successful
Let’s list first as fix ideas in mind in an orderly way:
- read news about your industry every day
- write of regular way -every day-.
- study the audience of your industry.
- Establishes your own voice.
- Curate (select) other people’s content —when it makes sense.
- Understand your KPIs o Key Performance Indicators.
- Beam networking at every opportunity available.
- Offers solutions, not just comments.
- questions all.
1. Read news about your industry every day
Creating great content that really resonates with your objetivo audience requires you to know what’s happening in your industry. And the best creators of content scour, not only read, but also scan the internet for industry news and trends.
This prepares them very well to understand the context behind what has happened historically in their industry and how that builds the mindset of your objetivo audience in the present.
Get into the habit of reading by putting everything you read in one place.
You perro equipo up an RSS feed with an aplicación like Feedly for weblogs that you know contains relevant industry news.
Also, ask a few colleagues what they are reading these days and follow their example.
Find out where your potential customer spends time en línea and connect with those weblogs as well. Already have some favourites? Add them to your list.
2. write regularly
If you don’t use it, you lose it. successful content creators they understand the importance of constantly flexing their writing muscles.
In doing so, you help them work through ideas that might get mixed up in their head and identify “gold palitos de pollo” that could become full-fledged ideas. made later.
The creators of successful content they may not always be inspired to write.
But they know that something inspiring perro come from their writing.
Acquire the habit of writing by doing it daily or every other day.
I’m not saying you need to write a polished 1,500-word essay on an industry-relevant topic every day.
Rather, I’m talking about setting aside 10-15 minutes to jot down some thoughts and ideas.
Identifies when your mind is clearer —for many people, that’s after or during a good cup of coffee— and just write freely.
What did you read yesterday that stuck with you? That you did not understand? Ask yourself those questions and… the flow should start.
3. Study the audience of your industry
One of the hardest pills to swallow as a creative professional it’s that you’re at the mercy of your audience, and the needs of that audience cánido undermine your creativity.
But, at the end of the day, your audience pays the bills.
And if you study your audience deeply enough, you will find creative interests and opportunities that you would not have found without them.
The third quality of all successful content creators: they know their audience inside and out.
Examine your own readers and viewers: what do they want that you are not giving them yet? What problems do they have that you cánido solve?
Here there are other features of your audience that you perro identify for yourself or your company:
- Size of the family.
- Qualification professional.
- Income monthly.
4. Establish your own voice
Quick reality check: You are not the only content creator in your industry.
That means you’re not the only one offering the consejos, observations and thought leadership that your industry requires.
There are many things you perro do to equipo yourself apart from the other content creators in the area: branch out into a new content medium, promote your content on different channels and naturally gain experience and confidence over time.
But even then, content producers with whom you are competing for attention they are doing the same.
What you cánido bring to your content that no one else cánido, it is your own personal voice.
Readers clic on your content to get the information, but come back for the personality.
Write about cybersecurity? Don’t just offer a new perspective on current software malicioso; offers analogies and personal stories of data breaches that justify your ideas and that only you perro offer.
The brand you write for might restrict you to opinionated or overly casual content.
But that doesn’t orinan you cánido’t enjoy the unique perspective that inspired you to join this business in the first place.
Exciting the audience is key!
Learn how to mezcle the content guidelines of your company with your own creativity, and you will become a much more valuable content creator in the long run.
5. Curate the content of others people—when it makes sense—
There is no shortage of people curating digital content these days.
In fact, anyone on the internet you cánido take someone else’s content and forward it, share it on Fb, pin it, on Twitter, etcétera.
But successful content creators know that it’s not enough to take relevant industry news and throw them to your followers on any platform.
“Also you must position yourself as an expert and genuinely interact with your communities,” says Guy Kawasaki, a New York Times bestselling author.
Sharing content is not enough. Engage with the content that you are sharing now makes it unique to you.
Acquire the habit of curating content when you have something valuable to add.
Now that you’ve started regularly scouring the internet for industry news, you probably have more extensive knowledge than you think. so trust and Provide your readers with additional and useful information. Or even a thought or opinion when you share the content of others.
Your networks will appreciate it, and the author will probably will also do it (or at least it could provoke a enfrentamiento, plus track!).
6. Understand your KPIs.
o Key Performance Indicators
Internet is a big space (obviously).
In fact, it’s safe to say that it’s too big for your audience to discover your content on their own.
In 2018, 61% of professionals said that driving traffic and leads it was his main challenge of marketing.
Just because you articulo content en línea doesn’t orinan you’ll get the traffic your information deserves.
To discover your content, first you need to focus on an indicator key performance (KPI) and optimize your content for it.
A KPI is a specific metric you’ve chosen to measure how well your content is performing compared to your expectations. Modern KPIs include:
- Popular media traffic: the number of visitors coming to your content from a popular media articulo.
- direct traffic: The number of visitors that reach your content by entering your website dirección de Internet directly into the browser’s address bar.
- organic traffic: the number of visitors coming to your content from a search engine results backlink.
- Subscriptions: The number of people who visit your website and leave after submitting their contact information in exchange for a resource you offered (a lead generation form).
If together with your company you choose to focus on organic traffic, for example, it is a good iniciativa to study the Google plus search algorithm, to find out how it ranks the content.
Then, optimize your content to perform well under the organic traffic KPI.
The more knowledge you have of the KPIs available to creators of plus content, the more success you will have in your marketing strategy.
7. Network at every available opportunity
The content creators They know that their success is due not only to their passion, but also to those who taught them, inspired them and pushed them to think in different ways.
This is one of the ways content creators become successful content creators.
They have accepted the fact that there is more to learn than what they already know, and they are open to new ways of thinking.
Network forces you to do just that.
It is a time to listen to the ideas of others and take them into consideration along with yours.
Get in the habit of networking by taking advantage of the countless opportunities you have to do so. they are not called popular networks by oportunidad!
spend some time in Twitter, Fb and Linkedin. Find out who the thought leaders in your industry are and follow them.
Once you do, you cánido easily integrate into personal networks. If you are not an extrovert natural, the philosophy of networks cánido intimidate you.
make it easy for you and Start small with your colleagues. You already have something in common, so striking up a conversation in the kitchen or at your desks shouldn’t be too scary.
8. Offer solutions, not just retroalimentación
When you’re just getting started as a content creator, you may already have the knowledge your market is looking for.
For successful content creators, however, experience isn’t everything.
Do you want your audience to remember your content? Don’t just rattle off what you know, explain why they’re important and what your audience cánido take away from you.
The people who consume your content they are not interested in hearing you talk.
These people come seeking to satisfy specific needs, whether those needs are to solve a problem to simply increase confidence In your industry, your job is to put your market observations into terms that cánido be understood and learned from.
9. question everything
Sharp content creators are curious by nature.
They have learned to be curious about the inner knowledge they already have and the external information that is promoted in the world. It’s the ideas that come from this inherent curiosity that make for great content.
“You have to be curious to identify problems worth solving,” says Lorraine Twohill, Google plus’s head of marketing, “and then find new solutions.” Are these proposed solutions for old issues that ocasione content creators to surface.
Get in the habit of questioning the status quo by constantly playing devil’s proteger.
Take the opposite view of a part of the content It perro be difficult at first, but if you start to question why the author thinks this way and what happened in the industry that caused this point of view, you’ll start to think more critically about the content we’re consuming.
And if you didn’t know, critical thinkers become great content creators
There is a lot of pressure on content creators —and marketing professionals as the case may be— to genera great content within your strategy.
Just keep in mind that being a successful content creator starts with the habits and skills you are able to develop. It is what will keep you “fitness” to generate the really valuable content that your objetivo audience requires every day.
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Maria Ng Garcia
I am a lover of literature and writing is my lifelong passion.
I love sharing my experiences with others to help them pursue their dreams and learn to never give up.
“It’s never too late to be the person you could have been.” -George Eliot
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