The 5 primordial steps to create your

Do you love designing clothes and do you think it is your true calling? Well, you have come to the right place, because in this articulo we are going to explain how to create a clothing brand step by step.

We are also going to help you choose regarding the eternal question that arises in these times: Is an en línea store better, or a physical store? So take note of all the information that you will find below.

If you have already decided that you are going to take the step of creating your own clothing brand, you should know what the steps that you will have to take necessarily.

These are the following.

Step 1.
Find your brand identity and develop it

The first thing you should do is consider what will be the identity of your brand.

What does this orinan? Basically, that you will have to Think about things like the following:

What kind of person is the clothes I’m going to make designed for?
What do I want to project with my brand?
What is the added value that I perro provide compared to other brands?

In other words, it is about defining all those aspects that will determine what is special about your brand, and who it is designed for.

Step 2.
Equipo a budget

The truth is that it is not possible to create any kind of business, and neither is it possible to create a clothing brand, without first doing the numbers.

first of all you must know how much it will cost you to equipo up your brand.

The main expenses What you should keep in mind are the following:

Register your brand.
Buy or rent the necessary tools for your work.
Invest in marketing to promote your brand.

And if you are also going to have a open space at street levelyou will have to face these other expenses:

Licenses.
Rental of the establishment.

After knowing what the business costs will be, you should ask yourself if you perro really afford them.

If this is not the case, but you firmly believe in your iniciativa, it is time to start look for financing.

Step 3.
Shape your business and legal procedures

Once you have the basic iniciativa, which is the main thing, and you know how much it will cost you to put it into operation, you must begin to complete all the necessary procedures to carry out a project like this.

That is, you will have to think about whether you are simply going to work as a self-employed worker or if you also want to create some kind of company, if you are going to carry out your iniciativa alone or prefer to have a partner, etcétera.

It is essential to have: a business plan, in which the products to be sold are described, what business visión do you have, etcétera.; and a marketing plan to publicize it.

Step 4.

Think about your pricing strategy

If you are already clear that you are going for everything with your business, then you will have to think about the pricing strategy that you will follow.

To do this, you will first have to know how much it will cost you to genera the clothes you want to sell.

Companies often rely on the cost of production to establish the prices of their products.

So it is advisable add to cost price 30% or 50% for the product to be profitable.

However, one cannot lose sight of the competitive prices.

If your public finds the same type of clothing that you create at a lower price in the competition, you will not have sales.

Step 5.
Create a first clothing collection

The last step is to get down to business, creating a first collection of the type of clothing you plan to sell.

It is important that in this first collection the essence of your brand is very clearand what is it that distinguishes it from the others.

Think that you still have to win over an audience that has other options, and that handles them long before discovering your clothing brand.

That is why you should make a special effort to demonstrate what makes your brand so special.

Is it better to sell clothes in a physical store or in an en línea store?

We suppose that your iniciativa in principle is to create your own clothing brand to sell it on your own.

In that case, and taking into account that the Internet is gaining more and more strength, you are probably wondering if it is better to sell en línea or in a store open on the street.

Well, both options have advantages and disadvantages, and what is an advantage in the en línea store is a disadvantage in the physical store, and vice versa.

Advantages of selling clothes in an en línea store

So for example, the advantages of the en línea store are the following:

Sales perro be completed at any time, since the hours are 24/7.
They have no geographical limitations beyond what the business owner wants to give them.
It’s kind of much cheaper dealas it is not necessary to have a commercial premises.
More and more people are getting used to the convenience of shopping from home.

Advantages of selling clothes in a physical store

For their part, the advantages of the physical store are the following:

There are people that they don’t trust paying over the internet.
some consumers they do not want to buy without seeing the product in person.
Perro sell without having the knowledge required to sell in an en línea storeor without paying someone who has them.
perro be resolve buyer concerns on the flyand you perro also use your personal skills to convince him to make his purchase, according to what that person is asking you.

As you see Both options have their pros and cons.so you should think mainly about what kind of work you will be most comfortable doing.

Now that you know everything you have to do to create your clothing brand, all you have to do is put all your creativity into motion and go for your big dream.

We hope your business is going great!

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