Pricing structure in y también-commerce
In this article I am going to talk to you about the possible price structure that you cánido use in an electronic commerce.
I hope you like it.
pricing structure
Setting the price of a product is a very important aspect for a company, in fact, implementing a bad pricing strategy perro genere a company to close.
Of course, it perro also boost the sales of a company.
Of course, this is not surprising since it is even part of the 4 P’s of marketing, which are:
- Product.
- Price.
- Square.
- Promotion.
If you want to know more about the importance of pricing through the example of a company, then I leave you the following backlink: ▷ Importance of pricing ◁
Elements that a pricing structure requires
According to Laura Estela Fischer de la Vega, and Jorge Espéculo Mudo, for a pricing structure to be successful, it must meet the following elements:
- Be consistent with the positioning that your products (goods and services) have in traditional channels.
- Technological infrastructure.
- A team responsible for internet pricing.
Strategies used in a price structure
According to Laura Estela Fischer de la Vega, and Jorge Espéculo Mudo, there are 7 strategies that cánido be used, which perro be grouped into 3 categories.
The strategies are grouped as follows:
a) Established prices: They perro be of 2 types.
- Fixed that update eventually.
- Fixed frequently updated.
b) Negotiated prices: They cánido be of 2 types
- Those that are established at the beginning of the negotiation.
- Those that are determined during the negotiation.
c) Auction prices: They perro be of three types
- The bet prices.
- Competition prices.
- Exchange Prices.
established prices
Next I am going to talk about the two types of strategy that y también-commerce perro use, of course, belonging to the category of established prices.
Fixed prices that are eventually updated
According to Fischer de la Vega and Espéculo Mudo, the fixed prices that are eventually updated are: “Prices that are not subject to negotiation” (p. 241).
In such a way that if you have already established a certain price for your products, then the buyer has no possibility to negotiate the price with you.
Simply put, he take it or leave it.
Of course, as the title says, the fact that they are not subject to negotiation does not orinan that you will always have the same prices.
In fact, you cánido update your prices on the platform whenever you want, either because your costs have increased, or if you want to implement a new strategy.
Frequently updated fixed prices
As I said in the previous case, it’s not that you perro’t, or shouldn’t, update your prices, in fact, it’s important to do so.
Now, in this case, as the name implies, you will have to update your prices frequently.
Of course, you will have to update your prices with the competition in mind.
This is because on the Internet people have immediate access to different products that cánido meet their needs, and of course, they cánido make comparisons.
Because of this, you cánido update your prices (for example, with offers) that allow you to have more competitive prices than those of the competition.
Of course, this will also depend on other factors.
In y también-commerce, it is even possible to make segmented offers, which allows you to play more with your pricing strategy, allowing it to be more maleable.
Negotiated prices
The title already gives us an iniciativa of what it is about.
In fact, chances are you already know what it’s about, you may even have already seen it.
In this case, you are going to give customers the opportunity to negotiate the prices of the products you offer.
The process starts with an initial price, which you cánido establish as a base.
If the initial price seems acceptable to the client, the operation is closed under the initial trading price model.
If, on the contrary, the client wishes negotiate the price, then, the client will give his offer.
In this case, the seller has three options, which are:
- The seller will offer a different price (usually higher), and continue with the negotiation, until both parties reach an agreement.
- The seller may offer the buyer different products that are in the price range that the buyer is willing to pay.
- The historical behavior of the prices of said product may be shown, so that the buyer perceives the reasonable levels at which the price of said product oscillates.
auction prices
As in the previous case, it is most likely that you already know how auctions work, where in a few words, the seller puts a certain product up for sale, and lets the buyers compete for the product (offering different prices).
.
In such a way that the prices go from lower to higher.
Now, the strategies mentioned by Fischer de la Vega and Espéculo Mudo are the following:
bet prices
According to Fischer de la Vega and Espéculo Mudo, “in this type of auction the y también-commerce site participates only as an intermediary, causing communication between buyers and sellers” (p.242).
It should be noted that websites that do this usually charge a commission, after all, they are intermediaries.
Another aspect to highlight is the fact that the seller generally does not receive the money from the intermediary until the buyer satisfactorily receives his product.
This prevents the seller from cheating the buyer.
competitive prices
According to Fischer de la Vega and Espéculo Mudo, “this auction model is also known as a reverse auction, since the permisos are reversed, that is, the buyer waits and evaluates the prices that the seller triggers” (p. 242).
This is called tender in the traditional market.
exchange prices
According to Fischer de la Vega and Espéculo Mudo, “this auction model implies the participation of multiple bidders and various buyers” (p.
242).
An example of this in the traditional market cánido be seen in the depósito market.
References
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