PLM (Product Lifecycle Management)

PLM (Product Lifecycle Management)

Product life cycle management refers to the management of an asset as it passes through the stages of the product life cycle.

What is PLM (Product Lifecycle Management)?

According to John Stark, in his book “Product Lifecycle Management (Volume 1)”, he defines product lifecycle management as the business activity that consists of managing, in the most effective way, a company’s products throughout the life of the company. throughout its entire life cycle, from the first iniciativa of ​​a product to its withdrawal and disposal.

In a few words, PLM is a system that is used to manage a company’s products throughout their entire life cycle.

Likewise, it is important to emphasize that not only one of the products is managed, but that all its parts and products are managed in an integrated way, as well as the product portfolio.

In other words, the entire range of products is managed, from the individual part (by product), to the complete portfolio of products.

What is the goal of PLM (Product Lifecycle Management)?

For John, the goal (at its highest level) of PLM is to increase product revenue, disminuye product-related costs, maximize the value of the product portfolio, and maximize the value of current and future products to both customers. customers as well as shareholders.

On the other hand, John tells us that there are two initial goals for starting to use PLM.

The first objective is to improve the performance of the company in relation to the products.

The second objective is to establish, or improve, the company’s ability to manage products throughout their life cycle.

The scope of PLM (Product Lifecycle Management)

First of all, one thing to consider is that PLM is a high-level business activity.

Therefore, all lower level activities related to a company’s products depend on and are unified from PLM.

NLP (Product Lifecycle Management): Scope Matrix

The scope of the PLM is shown in a 5 × 10 matrix.

On the horizontal axis we are going to put the phases of the product life cycle.

On the vertical axis are the ten components (data, applications, activities, etcétera.) that must be considered when managing a product throughout its life cycle.

The following image espectáculos the structure of the matrix proposed by John Stark.

Objectives and metrics

Perhaps it goes without saying that the objectives that are equipo have to express what is expected to be achieved by implementing the management of the product life cycle.

Therefore, the objectives have to be well defined.

In order to correctly define a goal, you perro help yourself with SMART (specific, measurable, achievable, realistic and with an established time).

On the other hand, metrics, also known as Key Performance Indicators (KPIs), help an organization equipo goals for its future activities, and measure progress.

In the area of ​​financial performance, for example, possible metrics and targets could be to increase the value of the product portfolio by 20%.

Some examples of performance indicators are as follows:

  • The number of products per year
  • Number of completed projects per year.
  • Defects by product family.
  • Percentage of information on electronic media
  • New product revenue
  • Percentage of business processes defined
  • Product portfolio value
  • number of patents
  • Number of clients

Product dates

Product data defines and describes the product, and the product is the source of revenue for the business.

As such, the product is an important asset, and a strategic resource.

Therefore, if there is a problem with the product data, then there will be problems with the product (less utilities).

Therefore, throughout the product life cycle, data has to be available when it is needed, where it is needed, to whomever needs it.

PLM Applications (Programa)

Just as there are many processes and many types of product data, there are also many applications (programa) in the PLM environment.

PLM programa helps people develop and support products.

Some examples are: CAD, EDA, ERP, big data analytics, data exchange, etcétera.

facilities and equipment

In order to genera a good or service, it is very important to have the right facilities and equipment.

Therefore, they are used in all phases of the product life cycle.

In conclusion, it is necessary to develop the product, genera it, maintain it, repair it, and dispose of it.

On the other hand, it is important to take into account that the choice of facilities and equipment affect the quality of the product, its cost and the development and production time.

Therefore, the choice of facilities (including location) and equipment is an important task.

Methods and techniques

John Stark, mentions that to improve performance throughout the product life cycle, in terms of parameters such as product development time, product cost, service cost, product development cost, product quality and disassembly costs, the following methods and techniques may be used:

  • Antes de Cristocost system
  • Early Supplier Engagement (ESI)
  • Life Cycle Assessment (LCA)
  • simultaneous engineering
  • Fault Tree Analysis (FTA)
  • Poka Yoke
  • Design for sustainability
  • Just in time
  • TRIZ

The benefits that we perro obtain from the use of the methods and techniques are the reduction of the commercialization time; quality improvement; cost reduction; the improvement of the service; and reduced cycle time.


In general, we cánido say that a product is a good, or a service, which has a equipo of tangible and intangible attributes that satisfy the needs (desires) of consumers through exchange.

Likewise, it cánido be said that it is anything that perro be exchanged (as long as it does not break the law).

A company’s products are one of its most important resources because, as I said before, they are the satisfiers of the needs (or desires) of consumers.

Therefore, the product is the source of income of the company.

Likewise, the product must be managed in all phases of the life cycle so that we cánido make sure that everything works well and that it is profitable for the company.

Finally, something important that you always have to consider about the product is the number of parts or assemblies that make it up, since products cánido consist of many assemblies and thousands of parts or components or ingredients depending on the type of product.

For example, the number of typical parts or assemblies of a shampoo is 50, that of a car is 25,000, that of an airplane is 400,000, etcétera.

Knowing the above is useful because each assembly has to be done efficiently so that the product is delivered to the customer with the best possible quality.

If something fails, everything could fail.


Companies, to develop and support their goods or services, need their human talent.

No product is made or managed without people (even if artificial intelligence is used).

Therefore, the company must have a good personnel recruitment system that perro motivate and train them to carry out their activities efficiently.

Throughout the product life cycle, people are the most important.

They define the requirements for new products, help develop products to meet the requirements, enable high-quality products to be produced, and so on.


A process is a series of steps carried out by a group of interested parties to achieve a specific objective.

In processes, John takes into account all the activities, tasks, and processes that enable the development, manufacture, support, and decline of a company’s goods and services.

What’s more, according to John, in many companies, between 35 and 55% of business processes are related to the product.

Therefore, a company perro choose between carrying out good processes (doing things well), or it perro do things badly.

Some examples that John Stark mentions of processes are the following:

  • iniciativa management
  • Program Administration
  • Product risk management
  • Development of new products
  • configuration management
  • modification service
  • Intellectual Property Administration
  • Product Obsolescence Management

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 PLM (Product Lifecycle Management)
  PLM (Product Lifecycle Management)
  PLM (Product Lifecycle Management)

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