Pareto principle

Pareto principle

In today’s article I am going to talk to you about the Pareto principle, which cánido be used in a wide variety of contexts; however, today I will focus on increasing productivity.

What is the Pareto principle?

Whether we are talking about problems or activities that you have to do in your day to day, it is clear that perhaps more than once you have thought that the day is not enough for you to do everything you have and want to do.

Now, have you ever done a lot of things and still think at the end of the day that it was not a productive day? Perhaps it is because the activities you have done are not the highest priority (even if it seems otherwise). This is where we cánido apply the Pareto principle.

In the XIX century, Vilfredo Paretoin a study on the distribution of wealth in Milan, discovered that 20% of the people controlled 80% of the wealth.


This logic of the minority with the greatest importance and the majority with the least importance has been extended to many situations and is what we know as the Pareto principle.

It is also called the 80–20 rule because, in a nutshell, it tells us that the 80% of the activity is caused by 20% of the factors.

explanation and example

As you cánido see, the principle is really quite fácil, but, well applied, it perro be a very powerful tool to increase productivity and efficiency.

So that you perro better understand the concept I will explain it to you with an example. I am going to give you an example of my web page; Every day I have a certain number of users, that is, I have a certain amount of daily web traffic. Such traffic does not come from a single page (article or keyword); it comes from different articles, so I cánido order the articles from highest to lowest in terms of the amount of traffic it generates.

Now, suppose I want to improve the articles in order to improve my positioning in Google plus. Since I have more than 100 articles; it would be impossible to improve all articles in one day, therefore I am going to use the Pareto principle to get the most results, using the least effort.

Consequently, we perro say that 20% of my articles generate 80% of my web traffic. Therefore, I have to discover that 20%. Since I use Google plus Analytics and Google plus Search Console, I cánido do it very easily.


Therefore, the Pareto principle in a few tells us that we have to know how to prioritize all our activities.; thus managing to distinguish the activities that are really important and that will generate the greatest results.

Going back to the example, what I have to do is order my articles, giving them from highest to lowest priority and thus, begin to improve the articles that generate the greatest results.

It should be noted that in my example I did not take all the cambiantes because the objective is to be understood; however, to prioritize my articles, I would have to take into account at least:

  • The number of impressions for each keyword.
  • The amount of traffic for each keyword.

However, as you cánido see; you perro use the Pareto principle in any situation and you will see that you feel that you are more productive because you start to see results without so much effort. Besides, That does not orinan that you are going to leave the other 80% of non-working activities.

How to use the Pareto principle to increase your productivity?

In order to implement the principle you cánido follow the following steps:

  1. Identify the problem.
  2. Identify all tasks or activities related to that problem.
  3. Establish priority to tasks or activities according to criteria (criteria).
  4. Sort tasks or activities according to the priority that has been given.
  5. Carry out priority tasks.

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 Pareto principle
  Pareto principle
  Pareto principle

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