Mailchimp » What is it and how does it work?

Mailchimp » What is it and how does it work?

mailchimp is a platform that offers dirección de correo electrónico marketing services (marketing by correo electrónico), where the company that runs it was created in 2001.

The mailchimp platform makes available to the usuario a series of tools that will help you when working with correo electrónico marketing.

One of the advantages of the Mailchimp platform is that you perro use it for free as long as you have less than 2000 users on your list.

To take advantage of all the benefits that Mailchimp offers in an unlimited way, you would have to obtain a paid version.

Some tools that you cánido use with the service dirección de correo electrónico marketing offered by the Mailchimp platform are: Create forms subscription, manage mailing lists, personalize messages, design message templates, send correo electrónico campaigns, among other tools.

Mailchimp Basics

platform management Mailchimp has been operating since the year 2001.

Languages English, but it perro be translated with the translator of the browser.

accepted countries Users from all over the world cánido use the platform.

Activity Dirección de correo electrónico Marketing.

Registration and first steps in Mailchimp

Registration in Mailchimp is free and fácil, and you cánido do it by clicking here.

When entering you must go to “Sign Up Free”, where you must complete the data and clic on “Get Started.

You will receive an dirección de correo electrónico to the dirección de correo electrónico you have placed, which you must access to activate your account.

Registration Form

You cánido register at the mailchimp platform from the following backlink: Go to Mailchimp.

When you log in, the platform will ask you to fill in some information, with which your registration will be complete.

After this you must entrar the “Profile” section, where you perro finish completing the missing data.

At this point you will only have access to some parts, since it will be necessary to create your first campaign to start working with the platform.

In the following sections we will see these elements

How does Mailchimp work?

Mailchimp is a platform that offers dirección de correo electrónico marketing services.

The Mailchimp platform makes available to the usuario a series of tools that will help you when working with dirección de correo electrónico marketing.

By using the mass mailing service you will have the ability to:

  • Create forms for your blog.
  • Manage mailing lists.
  • Personalize the messages dirección de correo electrónico.
  • Send campaigns through correo electrónico marketing.
  • Develop shipping templates.
  • Comply with anti-contenido publicitario laws.
  • Possibility of testing several campaigns.
  • viralize different content.
  • Measure the results of the campaigns.
  • Work with autoresponders.
  • Work with triggers.

You only have to register on the Mailchimp platform, make the different configurations, work with lists and then with campaigns.

Lists and campaigns are the building blocks of Mailchimp.

The lists will store the correos electrónicos (and other data) of your leads and campaigns are the different elements that you cánido create and then use them in conjunction with the lists you have.

On the Mailchimp platform, you start with lists and then campaigns.

Mailchimp Lists

The ready represent the database where the correos electrónicos (along with other data) of the people who send their data through a campaign that you have created (the part of the campaigns will be presented later).

As this list grows, then you will have more customers.

On the Mailchimp platform you perro create one or more listshowever, in case you do not have a paid membership, you will only be able to store up to 2,000 contacts in your account.

You cánido increase this amount by purchasing a paid membership (memberships will be presented later)

At first you will not have any list, so first you must create at least a list from the section where the lists are created. When creating the list you must indicate some basic information.

Once you have created your listthen you cánido start storing contacts in it, and you cánido do that through the campaigns.

You cánido work and manage your lists from the section “Audience”, where you perro even delete contacts, editar contacts, create contacts manually, view your contacts, among other options.

Campaigns in Mailchimp

Campaigns are the different elements that you perro create to get customers on your lists or to promote products or services to customers you have on your correo electrónico lists.

When creating a campaign you must also indicate the list on which that campaign will work.

The bells They will allow you to increase the contacts of your lists, promote products or services to obtain sales, among other options.

Types of campaigns

There are several types of campaigns that you perro create and manage, which are presented below:

Correo electrónico: It allows you to design and send correos electrónicos to your lists automatically or regularly.

This is also where responders come in.

Ads: This campaign allows you to create ads for Fb and Instagram, or you cánido also use the Google plus network to redirect customers to your website.

Website: It allows you to create a website to connect your marketing channels and build an audience with your brand.

Landing Page: With this campaign you cánido create landing pages to get new contacts on your list, promote a product or offer discounts.

Survey: It allows you to obtain commercial information when the comments of your audience are collected.

Popular Articulo: It allows you to share and track posts from your channels or popular networks.

Signup Form: This campaign allows you to create registration forms to get new contacts on your list.

postcard: With this campaign you will be able to design and send printed postcards to reach your contacts all over the world.

Create and manage campaigns

All the campaigns you have you perro view and manage from the “Campaigns” section.

From this same section you perro create new campaigns, but you cánido also create your own bells from the “Create” section, where you will see all the types of campaigns you cánido create.

When entering the type of campaign you must follow the steps indicated to be able to create the campaign correctly.

Remember that before you must have created at least one list, this so that your campaigns are related to the list you have.

At first it is advisable to start with the campaign “Signup Form”, so you cánido put that form on your blog and start getting leads.

Then you perro work with the “landing page” to improve how users relate to your website.

As you progress you will be able to start working with other more professional campaigns and thus increase your customer list and the sales you make.

Mailchimp Memberships

The Mailchimp platform has four memberships different that are: Free, Essentials, Estándar and Premium.

Free membership is free and the usuario gets it when they register on the platform.

The other memberships are paid, so they offer better features.

With the free membership You perro only have up to 2,000 contacts on your list, but with other memberships this amount will increase.

Below are the characteristics of the different memberships:

As you cánido see each membership has characteristicsbut it’s up to you which one to choose.

To see the data of the memberships and to be able to update your membership you must entrar the “Upgrate Now” section

Autoresponder and Thrive Leads in Mailchimp

Coche contestar and Thrive Leads are two tools that are available to users.

These tools are extremely important to become an correo electrónico marketing professional.

Below are these two tools:

coche contestar

This tool allows you to stay in touch with your customers on a regular basis.

This tool is paid and you cánido work with it from the “Automation” section.

through this tool you will be able to send correos electrónicos to your contacts automatically while you are working on another task.

Thanks to this tool you will be able to:

  • Get potential customers using your correo.
  • Increase the quality of traffic.
  • Customer loyalty.
  • Market products or services.
  • Build trust and credibility.

The results of working with coche contestar in your correo electrónico marketing strategy will give good results.

It’s as easy as setting it up and letting it work for you.

Thrive Leads

To design forms, pop ups and manage the connection between Mailchimp and WordPress it is recommended to use the complemento Thrive Leads.

This complemento will allow you to increase the number of contacts you have quite considerably.


Mailchimp is a platform that has been characterized by providing a good dirección de correo electrónico service.

correo electrónico marketing for userss.

One of the advantages offered by this platform is that you perro use it for free, where you will not have access to some toolsbut it will help you a lot.

How the platform allows you to work on it free form you will have the possibility to carry out tests without having to lose money.

The mailchimp platform It is quite safe, since it is run by a legally registered company founded in 2001.

It is important to take into account that if you want you cánido purchase paid memberships to increase the features of your account.

At first you perro use the free membership without problems, but later you perro upgrade to a better membership.

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final words

And hope is not ashamed; because the love of God has been poured out in our hearts by the Holy Spirit who was given to us.

Romans 5:5.

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