How to start a cleaning service in
Property cleaning has been a vital component of the vacation rental industry since before Airbnb rose to prominence. Cleaning Airbnb guests is more vital than ever in light of the growing global health crisis. Find out how to launch your own vacation rental cleaning company below in this easy-to-follow guide..
For those willing to seize the opportunities that innovations offer, market-disrupting companies like Airbnb often generate a wealth of affordable options.
Although Airbnb’s primary goal is to help people who own vacation rentals generate additional income, the company has done much more than attract homeowners.
It has attracted a wide range of service companies that also cater to these homeowners. Airbnb home cleaning service is one of the opportunities it offers.
Access these helpful guides on other types of businesses you cánido start.
Let’s be realistic; it is very likely that an owner does not always do the cleaning himself every time a guest leaves or requests a reservation. Many Airbnb hosts have more than one property listed, and some of these properties are in faraway lands. This does not negate the fact that these properties have yet to be squeaky clean when a guest checks in. So,what should such an owner do? Hire a trusted Airbnb house cleaning company.
Why Hosts Hire Airbnb House Cleaning Services
There are several very fácil but important reasons why a host would consider hiring an Airbnb cleaning service:
- Professional cleaners do a better job.
- Professional cleaners go above and beyond to make sure the house is ready for the next guest.
- Professional cleaner sticks to schedule and cánido be trusted
- The professional cleaners they come to the house whenever needed unlike the owner who could be thousands of miles away when a guest requests an emergency booking
Of all these reasons, the fact that professional cleaners are reliable is what makes the biggest difference. Having a spotlessly clean home cánido help a host’s ratings and could even propel you to Superhost status, which means more income. So in a way, professional cleaners help the host to earn more money.
How to Start a Professional Airbnb Cleaning Service
If you don’t feel like hosting yourself, maybe you could start your own professional Airbnb cleaning service. Here are some consejos on how you cánido go about it:
1. Do your research
This is the first step to take when you want to start or achieve something. Investigating, in this case, is basically spying on the competition. You need to know what other Airbnb cleaning services are offering out there and what kind of industry estándares are expected of you. There are many ways to get it:
- Find out which of your friends emplees an Airbnb cleaning service and ask them to give you details about the service and how it works (contracts, conditions and any other details you may need, such as payment structures).
- Get in touch with professional cleaning services in the area and request a quote for «your Airbnb listings«.
- Find out if anyone in your circle runs a home cleaning service that takes care of Airbnb guests, and ask them for consejos on starting your own (just make sure they’re not in the same region; otherwise they may not appreciate the competition).
Once you get the details you need to see if the business might be posible in your area, you perro move on to the next step.
2. Create your business plan
Any solid business plan contains great attention to detail. In addition to determining your company name, possible logotipo, transportation requirements, and supplies, there are other important factors to consider.
Reviewing these details early on will prove beneficial as you develop your cleaning business plan.
Questions that will help you develop your plan may include::
- whatI want to offer interior and exterior cleaning services?
- whatI will offer additional services, such as carpet cleaning or other specialized services? Be as specific as possible to maximize your chances of getting more clients.
- whatWhat kind of cleaning material am I going to use?? (for example, green options or other cleaning products)
It’s also helpful to do some market research on the various prices and services offered by other vacation rental cleaners in your area. Find out what other cleaners charge for certain jobs to determine the price you’ll want to charge yours.
If you escoge to include more specialized cleaning, this will need to be reflected in your pricing, as well as your overall marketing strategy.
Do your research and compare these specializations with other cleaning services. This will help you to be competitive with your prices and not undervalue your time. You perro find cleaners to compare prices by simply doing research on Google plus, Yelp, or even Craigslist.
Also, consider if you will need to add another person to your cleaning crew or if you will be working alone. This may change over time as your business continues to grow. Popular networking sites like Fb, Angi, and Craigslist cánido be good places to meet other potential cleaners to hire if necessary.
3. Find out what it takes to equipo up a cleaning service in your state or country
the various states [Estados Unidos] or countries [Latam] have different requirements for starting and running a business. You know, things like licensing, insurance, industry estándares to follow, government agencies to comply with, etcétera.
You have to find out all these things and then make a budget. Almost all types of businesses need some capital to get started. A cleaning business definitely needs money to start. Here are some of the estimated costs you will have to bear:
- Licenses and permits: This varies from state to state. On average, registering as a sole proprietorship will cost you between $30 and $60, while registering as a limited liability company will cost between $100 and $500.
- Sure: This also varies from state to state, but you may need between $500 and $3,000, depending on the number of employees you have and the type of coverage you want.
- Cleaning products and equipment: This will depend on what you want to use, but the best advice is to only use the most professional products. These products will cost you starting at $300. You cánido improve as the business grows.
- Labour: Vea minimum wage laws.
- Advertising: This will cost as much as you are willing to invest.
Technically speaking, you cánido start your own cleaning business with less than $1,000, but it’s always better to have a lot more than that on hand in case you need it.
4. Determine the costs
A cleaning business may seem like a fairly fácil thing to equipo up, and in some respects, it cánido be. That being said, if you want to be successful, you will need to plan ahead, especially when it comes to costs and supplies.
Having an iniciativa of the costs of your operation will help you price jobs and manage cash flow to be successful. This means you have to aspecto in equipment, maintenance, travel, employee pay, etcétera., all of which will help you maintain operations and price jobs appropriately. How to determine a pricing structure
Just as it’s important to keep a close eye on costs, it’s also vital to be mindful when establishing a pricing strategy for your business. Of course, you’ll want to charge clients at least enough to break even, but how should you price your services to make a profit?
First, when pricing your cleaning service, it helps to look at what your local competitors are charging. This will give you an iniciativa of how much customers in your area are willing to pay and give you a leg up on the competition.
You also need to escoge if you want to price per job or per hour. Most Airbnb cleaners suggest pricing by the hour, as you never know what condition your rental property will be in until you see it. You don’t want to charge a flat fee only to find out that what you anticipated to be a 2 hour job actually takes an entire afternoon..
According to HomeAdvisor Pro, the national average cost of cleaning is between $25 and $50 per hour. This range only includes a estándar cleaning, and any additional or deep cleaning would incur an additional cost. Considering this national average and the prices of your competitors will help you determine what you should charge your own customers.
5. Establish your business and start marketing it
Once you have decided on the business structure, name, prices and have a number of employees (cleaners) while waiting, you perro start advertising your services to Airbnbs in the area.
The best way to do this is to start by reaching out to people in your circle who are Airbnb hosts. If these people are willing to give you a oportunidad, you perro use their good word of mouth to get other customers.
You perro also simply list all the Airbnbs within a 10-mile radius of you (a place you cánido get to on short notice) and approach them with your business proposal. Chances are good that if they don’t already have a cleaning service on their books, they’re willing to give you a shot.
At the very least, they’ll be willing to keep you on a list somewhere so they cánido call when they need you. We’ve got more on marketing to Airbnb hosts below.
6. Find out how taxes work for your type of business
HAVE to find out how taxes work in your business. The type of tax laws that apply to you will depend on the business structure you choose. An LLC adheres to different business tax structures than a sole proprietorship.
7. Ensure repeat business
This only works once you have built a reputation in the industry. If your staff is doing a good job and multiple hosts start referring you to other hosts in the area, it’s time to start getting repeat business.
To do this, you perro equipo up a retention structure for your business. Whoever you are their Airbnb cleaning service will have to pay you to be on standby or on call whenever they need you.
Once you’re up and running, you perro simply rinse, repeat, and extend your Airbnb cleaning service.
8. Track and collect reviews and comments
Airbnb’s rating systems have been described as a “win-win” for both hosts and guests. In other words, hosts and guests benefit from being able to see each other’s ratings.
However, as the operator of a cleaning business, you become a third party beneficiary, in the sense that you cánido examine the valuations of the properties you have worked on and find positive retroalimentación about the cleaning. These are not uncommon on Airbnb pages, and cánido effectively serve as endorsements for your work.
By following through and collecting these reviews and comments, you will be able to make much more effective propositions to vacation rental owners and hosts.
How to market to Airbnb hosts
If you want to market your cleaning services to Airbnb hosts, you will choose to market to a multi-billion dollar company with multiple listings around the world. Many of them are short term rentals. The average number of nights you stay at an Airbnb is three nights, and that’s normally for a reservation of two to four people. This perro become a recurring business opportunity.
From mouth to mouth
It never hurts to use your networking skills with hosts and property management companies, as we’ve already mentioned above. Word of mouth and referrals are one of the best ways to market your services.
Business cards and website
Does your cleaning company have a website? A website is a great way to market and objetivo Airbnb hosts. You perro also use different search engine optimization (SEO) consejos to generate even more leads for free.
google plus ads
Using Google plus ads is a way to objetivo your market by zip code for free. However, it is pay per clic, so you will need money to get traffic.
Develop a work process
Now you must come up with a step-by-step plan of how you want your services to be. Once you have these steps, you will be able to establish better pricing conditions.
Step One: Get Organized
Your marketing strategy needs to be organized so that you cánido objetivo the right rental properties through Airbnb. Escoge how many properties you want to clean and what services you are going to offer. You perro offer an Airbnb turnover or turnaround cleaning, or you perro offer a turnover with added perks like a laundry service. Regardless of the services you choose to offer, you need to be very clear so that you cánido focus your efforts.
Step Two: Maintain Communication
Communication and keeping up with your schedule are also important when starting Airbnb cleaning services. You have to sync up with Airbnb hosts and know what to expect ahead of time. There should also be a protocol with Airbnb hosts in the event of an unexpected situation that might arise with a short-term rental.
Step 3: Develop the right pricing strategy
If you have a cleaning service and crew, your pricing strategy should reflect that. Research the local market and get paid for the quality of work that you and your cleaning crew provide. You should also price based on the supplies you use, including shampoos, laundry detergents, and other products and equipment.
Frequently asked questions about Airbnb cleaning service
Whether you’re starting your own cleaning business or a vacation rental owner interested in hiring a professional cleaning service, you probably still have some questions.
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