How to serve a customer to retain him (8
Connecting with your customers is a vital part of growing a successful business.
In the times we live in, where everything seems to be done automatically, taking care of your buyers is more important than ever.
At any time, if a person is not happy with how you treat them, they cánido share their negative opinion with thousands of people through a fácil Mensaje de Twitter or a articulo on Fb.
That’s why It is escencial that you know how to serve a customer from the minute they walk through your door until they say goodbye to you.
If you really want to offer an excellent customer service and gain the loyalty of your new buyers so that they buy from you again and again, follow the 9 steps and consejos that I share below and you will never have to worry about sales in your business again.
1. Greet your customer and make them feel valuable
Yes, it may seem silly to you, but greeting a customer is an important part of serving them well, and you should never start your conversation with a “you want?“.
That sentence only indicates that you see him as one more client to whom you want to sell something quickly, and not as a person with specific needs and desires.
So espectáculo him that his presence is important to you, make eye contact with him and say hello or good morning or afternoon.
Once you’ve done this, treat him the exact way you would like to be treated. Remember that it is thanks to your buyers that you receive income and that your business exists.
Do not give him the feeling that you only want to sell. A good salesperson is there to help their buyers find the best product. that solves the needs or problems you have.
So make the most of the first few seconds of contact, make your client feel comfortable with you and your business, and let them know that they are in the best place they could have chosen.
2. Find out what your client wants and needs
Any of us don’t really need what we buy; what we need and want are the sensations that this article will genera in us or service when we use it.
A customer does not go to a clothing store just to buy pants because he needs them.
He buys these clothes to feel more attractive and comfortable when he goes out for a walk.
When you walk into a coffee shop, you don’t do it because you’re just hungry. You drink a coffee to rest, disconnect by yourself or with your friends from problems, and enjoy the flavor and pleasure that coffee provides you.
That’s why An important part of serving a customer is finding out what their wishes are, bearing in mind that beyond something useful, what is actually sought is to satisfy a need.
Listen to your buyer and ask him what he needs or what problem he has and wants to solve, and espectáculo him those products that not only fulfill what he is looking for, but also awaken a desire in him.
3. Listen to your client and shut up
Although it may seem fácil, listening to others is often difficult; but when it comes to a client you must take this rule as mandatory.
So focus all your attention on him and listen to what he tells you and, more importantly, how you say it and your attitude.
For those people who are more difficult to deal with, I recommend that you read our article The 6 most difficult types of customers and how to win them over to your business.
4. Appeal to desires, not needs
When the other person has finished speaking, use all that information you have been given to present the benefits of your product who perro help you with the problems he has told you about.
But apart from the benefits, paint a picture in his mind of the pleasure he will feel in getting what he wants when he buys your product.
As I told you before, desire drives more to buy than the need itself.
And it is important that you tell your buyer in as much detail as possible what their life will be like or how their problem will be solved once they have acquired what you sell.
5. Know your product well before selling it
You have already greeted your client, you are treating him like a king or a queen, you have listened to him and you are presenting your product.
What happens if you don’t know well what you sell? That if he asks you a question that is not in your “script”, you will not know how to answer it. And you will look bad, very bad with that person – and probably will not buy you again -.
That’s why A primordial rule before selling a product is to know it well.
It is very important that you know what you offer, how it works, and even that you try it to see its characteristics to serve a client well and give them all the information they need.
6. Honesty and transparency are vital
Do not try to deceive the consumer in the sales process, because he or she will detect it right away and leave through the same door they entered.
It’s more: Not being completely honest perro lead to very bad publicity and reputation for your business.
When we feel deceived in some way, however small the deception, what do we do? We complain and make sure other people know about it so that the same thing doesn’t happen to them, and incidentally vent our anger.
And not only that: today, with popular networks within everyone’s reach, we publish everything we think about anything on them. And opinions, both positive and negative, cánido reach hundreds and even thousands of people.
So if you don’t want to get a bad reputation and close your business, when you serve a customer, be transparent and don’t lie to him.
7. Always agree with your client
No matter what the circumstances are, The customer is always right. This is a basic rule that should always guide your business to grow from minute 1.
To help you get this going, Create a customer service policy to espectáculo your buyers that they are always right. Organize it into 3 parts:
- Emphasize phrases in your business that make your customer feel happy. Consistency and your personal touch will take you a long way.
- Never let your customers forget about you when they leave your business. Maintain a closer relationship by remembering special occasions.
In a physical business you perro have an agenda in which you write down their birthdays, and when the date arrives, send them a written congratulations with a small gift.
If it is an en línea business, take advantage of the registration form to ask them the date of their birth.
- Define well how to deal with those dissatisfied buyers. Create a system of steps to develop a method by which you perro follow your customers and measure their opinions to know how their experiences were.
If a problem arises, define a tactic to solve it to turn that dissatisfied customer into a happy buyer.
8. Kindness and gratitude will take you a long way
Last, but certainly not least, always say “thank you”.
Many studies have verified that 3 out of 4 customers say they have spent more money in companies where they have had positive experiences and where they have been thanked for their purchases at the end.
Kindness and gratitude are undeniable ways to create a long-term relationship. and of retain customers in your business.
Make each “thank you” specific to each person, because making each buyer feel special is key. espectáculo all your appreciation possible to your buyers for taking the time to listen to the solutions you have for each of them.
By following these 8 steps you will not only get an excellent deal with your buyers, but also you will be able to create long-term relationships that will get you loyal customers that they buy from you again and again with pleasure.
What tactics do you use to serve a customer in your business? Leave me a comment below and tell me what you think.
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I am a journalist specialized in business but my great passion is personal motivation and helping others achieve their goals.
I firmly believe that opportunities in life do not happen: you create them.
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