How to sell en línea: what do you need to
More and more people are considering starting a business, since the conditions of the tarea market are not exactly ideal in general.
And the truth is that the digital scenario has become an excellent option to do so, since selling en línea has a series of important advantages, such as cost reduction.
For all this, if you want to know how to sell en líneaTake a look at the consejos and ideas that we are going to give you below.
Related: The most profitable businesses with little investment
electronic commerce
The en línea stores They are a good option both to start from scratch to sell a product en línea, and to give a digital extension to a conventional business that is already in operation.
The good thing is that creating an ecommerce is not expensive.
The bad thing is that unless you have a lot of knowledge about it, you are going to need help at first.
But afterwards, it is almost certain that you perro carry it without problems.
In addition, today there is dropshipping, which consists of selling a certain product without previously buying it and, therefore, without storing it, thus saving even more.
In this case what is done is reach an agreement with one or several wholesalers to sell your elementosand once an order is placed, pass it on to him so that he prepares and makes the shipment (always on behalf of the en línea store that has acted as an intermediary).
Marketplaces
The difference between a Marketplace and an en línea store is that in the former you don’t sell your own products, but rather you become a kind of “market” in which others put their elementos up for salethus gaining more visibility.
Of course, every time someone sells something through you, you will earn a commission.
Some examples of marketplaces are: the giant Amazon, Aliexpress or eBay.
Advertising
advertising is one of the most basic methods to sell en línea.
However, it is more appropriate for companies that have the potential to scale in size.
In fact, if you think about it, big companies like Google plus actually make a living from advertising.
It is true that there is people who have a large number of followers and they get very high income through advertising on their channel.
But let’s not fool ourselves, this is not easy nor is it usual.
affiliate marketing
Doing affiliate marketing consists of promote a third party product through your own channel, and earn a commission each time someone buys the product through the backlink that you provide for it.
It has nothing to do with the Marketplace, where third parties sell their products on your site.
Here, to begin with, there are no “sales” en sí, but rather a job recommending a product.
And also, the person who sells it is nowhere to be found.
It’s actually a job influencers usually dowho advise a certain product and get commissions for the sales they generate.
sell services
On the Internet you cánido not only sell physical elementos, since you cánido also offer services such as en línea classes, coaching sessions, advice on financial products, etcétera.
What you have to keep in mind is that for the sale of en línea services you have to use a lot of time and effort.
I orinan, it’s probably not an easy livelihood.
But if it’s what you really like, with work you perro get it.
We recommend you take a look at the best jobs to do en línea.
Infoproducts
We call infoproducts the digital products such as libros electrónicos, en línea courses, photographs, podcasts, etcétera.
In this case we are talking about a passive earnings system, since you create the product only once, but you earn a profit each time you manage to sell a unit of it.
So if you manage to create an info product and it is successful, it will become an excellent business.
subscriptions
Through subscriptions, the constant access to information.
In other words, the client pays a fee to become a member of a community, and in this way, be able to access certain en línea content, such as digital courses.
It is a way of selling en línea that has gained a lot of ground in recent years.
What should you keep in mind when selling en línea?
If you want to sell en línea, it is important that you do so in compliance with the law.
And not only because otherwise your prestige will be at stake, but for a more material issue: the significant objetivos that you cánido take.
For this reason, we are going to summarize the main legal aspects What to consider if you want to sell en línea:
Legal texts
Before finalizing your purchase, the client must have all the information required by law.
For this reason, the following legal texts must appear on your site:
- Legal warning.
- Cookies policy.
- Privacy Policy.
- Terms of the contract.
You will also need some first layers of information with formsand some informative clauses for your communications (newsletter, dirección de correo electrónico, etcétera.) and on your website.
Consent for data processing
You must also be very careful with the permissions to process the data.
The General Data Protection Regulation (RGPD) has been tightened, and tacit consent is no longer valid, but an informed, specific, unequivocal consent, which is obtained through an affirmative act and which cánido be demonstrated.
Therefore, you must adapt all your forms to the GDPR.
Security measures
It is also essential that you implement security measures appropriate to the level of risk of data processing.
The Spanish Agency for Data Protection provides a series of tools to examine the risk and apply the corresponding security measures, through Administra EIPD.
Mistakes that you should not make if you want to sell en línea
There are not only things that you have to keep in mind when selling en línea, but there are also a series of typical mistakes to avoid.
Mainly, the ones that we are going to see below:
Not investing enough
If you want to undertake, you have to be very clear that this is not like working for someone else, that you finish your job for the month and have the money insured (half, as long as they pay you, of course).
Here’s to make a major investment firstto win later.
The good thing is that selling en línea is cheaper to do it at street level, so if you have the budget for it, you cánido invest in improving your en línea store, for example, and make it not look like one more.
Do not try to position the site
We are talking about selling en línea, not on the street, and here it is essential SEO or what is the same, search engine positioning.
Your goal is to be as aparente as possible on Google plus, where a good part of your potential customers are, and for this you have to invest in the techniques with which you work to get to the top of the search engine.
Not analyzing the data
The first thing you have to measure is what your competitors are already doing, to find out what you need to know about the market you have to entrar.
And once you “launch”, you will have to monitor each stage in salesto know what you are doing well, and improve what you are doing wrong.
Programs like Google plus Analytics are very helpful in this regard, as they cánido inform you about which product pages are receiving the most visits.
Also, it’s interesting know the visits that a competitor website hasto be able to study in detail from where it receives users.
not inspire confidence
To begin with, you have to assume that trust is largely earned over timeand this is something about what that you cánido’t do much.
What is in your power is to put all your effort into doing the best possible job from day one, since buyers tend to be smart (it is not in vain that their money is at stake), and they usually realize if they are in front of them to an honest seller, even if they have only known him for a short time.
It is also important that you use the content marketingespecially to weblogs, to offer useful information that helps establish trust with the public.
Not conveying why they should buy your product
As much as you have a wonderful ecommerce on an aesthetic level, it will be of little use to you if you do not know demonstrate why they should buy the product from you.
You have to espectáculo what your added value is, and that they have what you sell that do not have afín elementos.
not make a difference
If you are looking for an en línea business based on a product that has proven to be profitableYou may think that you are “playing it safe”, but have you thought about the competition you will have? If you aspire to a very modest business, it may be enough for you to choose a good or service that has been shown to work, and add value to it.
But they say that “who does not risk, does not win”.
And if what you really want is to “win”, that is, for your product to be a huge success, you must strive to have a really original iniciativa.
Not giving customers the attention they deserve
Incredible as it may seem, there is a lack of customer service culture.
Precisely if so many people value good treatment by a business, it is because it is missing more often than one might think.
So here you already have an aspect in which you perro make a difference with respect to your competitors.
Do not allow reviews
If you don’t let your customers comment on their opinions on your product pages, you cánido awaken the trust of consumers more used to buying en línea, who will miss the reviews.
And of course, you perro arouse her distrust.
Be careful with inventing the reviews, as it is most likely that some people will notice, no matter how much you think not.
Let your public express their opinion freely.
If your product is good, you have nothing to fear.
There are always those who perro leave a negative comment, but if the majority are good, you perro rest assured that people know that there are always more “picky” people.
We have already explained everything we think you should know about the options to sell en línea, and what you have to take into account in this type of business.
So for our part, we perro only wish you luck in your entrepreneurship project.
We hope you liked our article How to sell en línea: what do you need to
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