How to put my business on Google plus Maps?
Is it one of the best free advertisements Publish your business on Google plus Maps? Think about this, you are in a city you don’t know, you need to find a bakery nearby and the first thing you open is google plus maps to find it.
To get the most out of your business, you must take advantage of all the opportunities that the Internet offers you and one of them and a very important one is Google plus My Business and Google plus Maps.
That is why in this article, we will teach you how to make my business appear on google plus maps and that you must take into account to position it.
Put business on Google plus Maps
Did you know that more than a billion people use Google plus Maps to find local businesses every day? Given that over 46% of Google plus searches are used to find local businesses, it’s no surprise that 72% of people who do a local search visit a store within a five-mile radius.
What does this orinan to you, a local business owner? It means that you are missing out on a lot of local customers by not having your business on Google plus Maps.
What’s even more interesting are the trends around what people are searching for.
In the last two years, there has been a whopping 900% increase in searches that include the terms “near me” and “tonight/today”.
With these hyperlocalized search queries, your business will only appear in search results if it is registered on Google plus Maps.
So if you’re not on Google plus Maps, but your competitor is, imagine all the customers you could be losing.
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But don’t worry, we are here to help you.
You cánido easily add your business to Google plus Maps so you don’t miss out on those local Google plus searches.
In this article, we will go through the following related sections so that you know how to register a business on google plus maps.
How to add a business to Google plus Maps
If you want your business to appear on Google plus Maps, you must follow the following steps (although I recommend reading the entire article so you learn how to Position a business on Google plus Maps):
- Step 1: Access your Google plus My Business account (we’ll espectáculo you how to create one and maximize it below)
- Step 2: Add a new location on the business home page
- Step 3: Entrar the company name and address
- Step 4: Place a pin
- Step 5: Confirm company details
- Step 6: Verify your business
Are you ready to start showing up when potential customers search for places on Google plus? Here’s how to add your business to the map.
The first thing we must do is create an account in Google plus My Business:
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What is Google plus Business Profile (also known as Google plus My Business)?
Google plus Business Profile is a free Google plus business listing.
It allows you to provide details and photos of your business, including your location, services, and products.
Creating this free profile is a good way to increase your visibility on Google plus services.
Information from your Google plus Business Profile may appear on Google plus Search, Google plus Maps, and Google plus Shopping.
The Google plus Business Profile is only available to businesses that have customer contact.
This includes businesses with a physical location (such as a lugar de comidas or store) and businesses that provide services by encuentro clients at other locations (such as consultants or plumbers).
If you’re an en línea-only business, you’ll have to limit yourself to other Google plus tools, like Google plus Ads and Google plus Analytics.
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Why do you need a Google plus My Business account?
Advertise your business on Google plus Maps
Whether you’re looking for foot traffic or web traffic, Google plus is the search benchmark par excellence.
A Google plus Business Profile helps ensure that users find your business when they search for products and services like yours in their local area.
Your Google plus My Business profile espectáculos search engines where and how to visit your business.
A Google plus Business Profile also improves your local SEO.
Specifically, a local business listing is more likely to appear when users search for a nearby business using Google plus Maps.
Control your business information en línea
Your Google plus My Business profile allows you to control and update your contact information, business hours, and other essential details as needed.
You cánido articulo updates to share that you’ve expanded services, temporarily closed, or fully reopened (a feature that’s especially helpful during emergencies like COVID-19).
Google plus Business Profiles have strong local SEO, so the information you share will rank higher than third-party sites that may have out-of-date details.
Build trust through reviews
Reviews are a key element of popular proof, and a significant way to build trust and credibility.
Google plus Business Profile: How to Optimize Google plus My Business
The combination of Google plus’s star rating and the space for detailed reviews allows customers to share as much or as little about their experience with your business as they’d like.
All of this helps potential future customers escoge which businesses to visit and which products to buy.
It cánido be scary to think about reviews coming to such a public platform, especially since you don’t get to choose which Google plus My Business reviews you want to share. (Though you cánido reply to all reviews, as we’ll explain later.)
But don’t panic: Google plus finds a mix of positive and negative reviews to be more trustworthy than page after page of glowing recommendations.
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How to equipo up a Google plus Business Profile in Google plus My Business
Step 1: Access Google plus Company Profile Manager
If you’re already signed in to a Google plus account, you’ll automatically be logged into Google plus Business Profile Manager.
Otherwise, entrar your usual Google plus account login details or create a new Google plus account.
Step 2: Add your company
Entrar the name of your company.
If it doesn’t appear in the dropdown menu, clic Add your business to Google plus.
Next, select the appropriate category for your business and clic Next.
Step 3: Entrar your location
If you have a physical location that customers cánido visit, select Yeah.
Next, add your business address.
You may also be asked to place a pin for the location on a map.
If your business doesn’t have a location that customers cánido visit, but offers in-person or delivery services, you cánido list your service areas.
Then clic Following.
If you haven’t entered a physical address, Google plus will ask you to specify which region you’re based in.
Choose from the dropdown menu and clic Next.
Step 4: Fill in your contact information
Entrar your business phone number and website address so customers cánido contact you.
If you prefer not to be contacted by phone, you do not have to entrar a phone number.
When your information is complete, clic Following.
Step 5: Verify your business
Please entrar your de hoy physical address, not a PO Box.
This information is only used to verify your business and is not displayed on your profile.
Google plus company or shared with the public.
Entrar your address and clic Following.
You will be offered the applicable options to verify your account.
Physical businesses will need to receive a postcard in the correo to verify their location.
Service area businesses perro be verified through an dirección de correo electrónico address.
Once you receive your five-digit code, entrar it on the next screen (or go to and clic Verify either Verify business.
A confirmation screen will appear indicating that you are verified.
On that screen, clic Next.
Step 6: Customize your profile
Entrar your business hours, messaging preferences, business description, and photos. (We will go into the details of how to optimize the content of your profile in the next section of this articulo).
When you’re ready, clic Continue.
You will find yourself in the panel of the Company Profile Manager.
From here, you perro manage your business profile, view reviews, manage reviews and messages, and create Google plus ads.
How to optimize your Google plus My Business profile: Position business on Google plus Maps
Only by registering your business on Google plus Maps will people be able to find it easily BUT Google plus determines local search top based on three factors:
- Relevance: How closely your Google plus My Business profile matches a search
- Distance: How far your location is from the search or search engine
- Prominence: The awareness of your business (based on factors such as backlinks, number of reviews, review score, and SEO)
Here are some steps you perro take to maximize your score on all three factors.
Complete all the elements of your profile
Customers are 2.7 times more likely to find your business reputable if you have a complete Google plus Business Profile.
They are also 70% more likely to actually visit your location.
Google plus specifically says that “businesses with complete and accurate information are easier to match to the right searches.” This improves your relevance score.
The key here is to tell Google plus visitors “what you do, where you are and when they cánido visit you”.
If your business hours change on holidays or seasons, be sure to keep it up to date.
Verify your location(s)
Verified business locations are “more likely to appear in local search results in Google plus products like Maps and Search.” Including a verified location also helps improve your distance top aspecto score.
If you skipped verifying your location in the account creation steps above, request your verification postcard now at
Add real images and vídeos of your company
Your Google plus Business Profile includes a logotipo and cover photo.
Use images consistent with those on your popular profiles to make it easier for people to recognize your brand.
But don’t stop there.
Add images and vídeos to espectáculo your location, your work environment and your team.
If you have a lugar de comidas, articulo photos of your meals, menus, and dining room.
Make sure they look appetizing, professional, and not low-res.
According to Google plus, businesses with photos receive more requests for addresses and more clicks to their websites.
How to add or editar photos to your Google plus profile:
- From the control panel, clic Photos in the menu on the left.
- Start by adding your logotipo and cover photo.
You cánido upload an image, choose one of your business profile albums, or choose a photo that your business is tagged in.
- To add more photos, clic At Work or Team in the top menu of the photos page.
- To add vídeos, clic the Vídeo tab at the top of the photos page.
Include palabras clave in your profile
Using the right palabras clave will improve relevance.
Not sure where to start? Try Google plus Trends or Keyword Planner.
Google plus Analytics, Hootsuite Insights, and popular monitoring tools cánido also help you discover the terms people are using to search for your business.
Incorporate them naturally into your business description.
Do not stuff palabras clave or use irrelevant ones, as this perro hurt your search rankings.
Encourage and respond to retroalimentación and questions
People trust other people more than companies.
A good review perro be the deciding aspecto that tilts potential customers in your favor.
Reviews also improve your top on Google plus.
The best time to ask for a review is after you have provided a great experience.
To make it easier, Google plus provides a direct backlink to ask customers to review your business.
To share your retroalimentación request backlink:
- On the control panel, scroll to the button that says Share retroalimentación form.
- Copy and paste the backlink in a message to customers, or in your autoresponder and en línea receipts.
You cánido’t turn off reviews for your Google plus My Business page.
And you wouldn’t want to do that anyway, since the reviews espectáculo customers that your business is legit.
But you perro flag and report inappropriate reviews.
Also, you cánido (and should!) respond to reviews, both positive and negative.
According to a Google plus and Ipsos Connect survey, businesses that respond to reviews are considered 1.7 times more trustworthy than those that don’t.
Respond professionally with the voice of your brand.
If you respond to a negative review, be honest and apologize where warranted.
To view and respond to reviews, clic the Reviews tab in the left-hand menu of your Company Profile Manager.
Keep your business information up to date
Be sure to editar your business profile if you change hours of operation, contact information, etcétera.
There is nothing that annoys customers more than showing up during opening hours to find that you have closed.
If you have special hours for holidays or even on a one-off basis, make sure it’s reflected in your Google plus Business Profile.
You cánido also create posts on Google plus My Business to share updates, product news, offers, and events.
To editar your business information:
You cánido return to the dashboard to make edits at any time at business.google plus.com.
You cánido also editar your business information directly from Google plus search or Maps.
You just have to search for your company name in one of these tools to access the editing panel.
To create and share Google plus My Business posts
- On the control panel, clic Publications in the menu on the left.
- Clic on create articulo.
- Choose what type of articulo you want to create: a COVID-19 update, an offer, information about What’s New, an event or a product.
Each articulo type has different information that you need to fill out.
Add special features and attributes
There are special features available for Google plus business accounts, depending on the category you’ve chosen.
Here’s a rundown of the category-specific features available:
- Hotels perro display class ratings, sustainability practices, highlights, check-in and check-out times, and amenities.
- Restoranes and bars cánido upload menus, photos of dishes, and habitual dishes.
- Service-oriented businesses may display a list of services.
- Healthcare providers in the US perro add health insurance information.
- Businesses also have access to different types of buttons depending on their categorysuch as appointment bookings, reservations, and orders.
If you think your business is eligible for one of these features, but you don’t see it, you may have chosen the wrong category.
You perro choose up to 10 categories for your business.
You cánido also add factual attributes to your profile to share more information that may interest your customers.
If you run a store or lugar de comidas, you might want to share that it’s wheelchair accessible or offers free Wi-Fi or outdoor seating.
You cánido even share that your business is women-owned and LGBTQ+-friendly.
How to add or editar attributes:
- On the control panel, clic Information.
- In From the Businessclic add attributes.
Or, if you have already added attributes and want to add more, clic the pencil next to From the company.
- Scroll through all the options available for your business, check the applicable attributes, and clic Apply.
Add your products
If you sell products, be sure to add up-to-date inventory to your business profile.
In addition to appearing on your own profile, your products perro appear on Google plus Shopping.
To add products to your Company Profile manually
- On the control panel, clic Products in the menu on the left, then clic Begin to add your first product.
If you have a retail business in the United States, Canada, United Kingdom, Ireland, or Australia, and you use a barcode scanner to sell products with manufacturer barcodes, you perro use Pointy to automatically upload your products to your Company Profile.
Take advantage of Google plus’s free marketing tools
Google plus offers businesses access to a free marketing kit with printable stickers, popular posts, and banners.
You perro even create a custom vídeo.
(The backlink will only work after setting up your Company Profile).
Questions and answers about how to put my business on Google plus Maps
Still have some questions? Below you’ll find our answers to some of the most common questions about adding your business to Google plus Maps.
How cánido I see if my business already exists on Google plus Maps?
To see if your business is already on Google plus Maps, go to google plus.com and entrar your business name and city in the search bar.
After clicking Search, clic the tab that says Maps.
You will see a map of your area with listings of afín business names.
If yours doesn’t appear, you’re not on Google plus Maps yet.
If your business does appear, but you didn’t add it yourself, follow the steps to claim your business with Google plus and get verified owner access.
How do I add my business address to Google plus Maps?
During the business listing process, you are asked to entrar your business address before pinning it to the map.
Another way to add the address is to visit your Google plus My Business dashboard and editar it directly from your home page.
You will be able to make these changes once you are the verified owner.
How often does Google plus Maps update the street view?
Google plus Maps usually offers real-time data, but as a general rule, you cánido expect the street view to update every one to three years.
Final conclusion: Is adding my business on Google plus maps a good iniciativa?
Nothing better than taking advantage of everything that technology offers us to promote our business for free.
However, registering and registering a business on Google plus Maps will not be enough, so we must offer the best possible service and stand out in our ámbito to obtain better reviews and improve positioning in the application.
If you made it to the end, do not hesitate to tell us if the article has served you or if you want to learn more about advertising your business on Google plus Maps.
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