How to open your own lugar de comidas (in just 8
open a lugar de comidas It may be your best option to have your own business and get a generous income. It is true that it may be a risky business venture, but with the correct planning and organization, a lugar de comidas is one of the most successful businesses out there.
Our lifestyle has changed and that leads society to need food services more and more every day.
Today’s jobs keep us so busy that We consumers have neither the time nor the inclination to prepare our own meals.
We want to savor a delicious meal without worrying about cooking it; we want to eat healthy without having to wash the dishes afterwards.
If you have always wanted to know how to open a successful lugar de comidas, do not miss this complete guide in which I will guide you step by step to start the food business that you always wanted to have and I will give you some guidelines so that you cánido do good marketing.
1. Think about food concept
The concept of food is the first thing you should think about before opening a lugar de comidas.
And what does the concept of food orinan? It is the type of dishes that you are going to serve.
Will your lugar de comidas have a family atmosphere where you serve delicious home-cooked meals, will it be an innovative venue where you will offer Japanese sushi dishes, or maybe you prefer a fast food place where young people cánido go to meet up with their friends?
Either way, this is the first thing you should choose before even calculating the money you will need to open your lugar de comidas.
To help you choose better, here below you have some of the most habitual food concepts:
- Seafood restoranes: here you cánido find so much fast food seafood restoranes (where basically fried fish are served to take away) as well as luxury seafood restoranes where the most exquisite molluscs from the sea are served. The latter have a wide variety of dishes, prepared both fried and baked, grilled, or fresh.A seafood lugar de comidas perro be a risky business to focus on, as seafood prices are constantly changingand there are many types of fish that only appear in certain seasons. If you escoge on this type of lugar de comidas, make sure when buying the merchandise that the ingredients are fresh and meet your quality expectations.
- Steakhouses or specialized in roasted meats: This type of business is generally oriented to the most familiar clients.The medium-scale steakhouses offer quality meats and a comfortable, familiar environment; however, the high-scale ones offer the most exclusive meats (and charge higher prices) and are oriented towards a more select public such as couples who want to celebrate an anniversary, or business meetings or large company meals.
- Family Style Restoranes: As the name suggests, they are geared towards families. They charge reasonable pricesand their service is fast, so they are between the category of fast food and full lugar de comidas. The menus offer a great variety of dishes and that is why they are attractive for both the smallest and the oldest.
- Ethnic restoranes: these premises are booming because, especially the new generations, they are tired of the same fast or traditional food that until now was served in most places. The most habitual types of ethnic restoranes around the world tend to be those of chinese and italian foodbut in places like Europe, Japanese, Mexican, and Thai restoranes are becoming more and more fashionable. In America, those that serve French, Mediterranean, or Caribbean food.
- Pizzerias: pizzerias is one of the safer bets because they have been in the market for decades succeeding. There are two types: the small places that, although they offer pizzas in the same place, the 90% of its sales are serving at home; and those that offer a complete menu of pizzas in the lugar de comidas itself, and also cook starter dishes such as spaghetti, ravioli and lasagna, or side dishes such as salads.
In addition to thinking about what your concept of food will be, It is important that you take into account what is the lifestyle you want or you have.
For example: if you are an early riser, a good option would be a lugar de comidas that offers breakfast and lunch; but if you prefer to stay up late – and get up late in the morning – it is better that you choose a type of lugar de comidas that offers dinner and even entertainment in the same place.
2. write a business plan
This is the most critical element in opening a lugar de comidas. You must organize everything on paper before buying your first spoon or open your first egg.
When writing your business plan, you should include in it: a clear description of the concept of your lugar de comidas, what your market will be, your menu and prices, detailed financial information (rent of the premises, cost of machinery and furniture, hired employees, etcétera.), how much money you have and how much you will need to borrow .
You must also add your marketing planstrategies to face possible changes and obstacles, and even an exit plan in case something goes wrong.
This article may be very useful for you: How to design your business model step by step.
3. Analyze how you will finance your business
The money you need to open a lugar de comidas will depend on the type of lugar de comidas, the location, how much equipment you need, your inventory, advertising, and the capital that you must have accumulated until your business begins to generate profits.
It’s easy to spend thousands of dollars on it, but it’s not essential.
Do you really need that state-of-the-art refrigerator that just came on the market and is much more expensive than a nice older refrigerator, but much cheaper?
Think carefully about which things are really essential, and which are pure whim which will cost you dearly if you are on a fairly tight budget.
The following two elementos cánido be very useful for you to get money to finance your lugar de comidas:
- How to get money to start your own business
- Types of business loans and which one is best for yours
4. Choose a good place
Have you already written your business plan, are you clear on your budget, and has the bank granted you a loan? So The next step is to choose a good place with a location that attracts many customers.
You must take into account if your lugar de comidas will be based mostly on meals at home (in this case, the location does not matter much), or if you will need a place in an area with a lot of people to attract customers.
Also based on your budget, Escoge if you will buy the premises or rent it; The first option is somewhat risky because if you buy a place and your business fails, you will have to continue paying the mortgage until you cánido sell it again.
If your lugar de comidas will be based on providing meals in the premises itself, Some factors to consider are:
- How perro location contribute to your sales volume?
- Is it easy to get to your business? If you are going to place it in a crowded area of people, do an analysis of your competition from nearby restoranes.
- What restrictive ordinances are there in the area? Some areas have unusual restrictive ordinances that may affect your business, such as a limit on hours per day for trucks to load and unload merchandise.
- What traffic density is there? Analyze the volume of people who pass by your lugar de comidas during your opening hours and the percentage of them who might want to entrar it.
- Is there easy aparcamiento in the area?
- What are the terms of the contract? Review the contract of your premises carefully before buying or renting it: the place may be excellent, but the conditions unacceptable.
5. create your menu
When you organize your meal plan to open your lugar de comidas, keep in mind the latest trends when it comes to menu design and content: These factors will influence the type of service you will provide.
According to recent studies, vegetarian, organic meals, fusión dishes and local beers are gaining more and more popularity.
Consumers are also now eating more chicken, seafood and meat than a few years ago. But above all, the most demanded are homemade meals: those that, when trying the first bite, remind us of our childhood, when our mothers cooked all morning at home.
Don’t forget about the kids, either. Offer some smaller dishes on your menu for better enjoyment, including habitual kid favorites like spaghetti or burgers.
Although the variety in the menus has increased in recent years, the menus themselves are now shorter. Busy customers don’t want to read a long menu before eating; Eating is a recreational activity, and they go to a lugar de comidas to relax.
So keep your menu descriptions short and fácil.
6. hire employees
Finding qualified workers to open your lugar de comidas and the cost that these entail are two important factors in your business.
The first step to hiring good employees is to escoge exactly what you and each of them will do. You must articulo a job offer that clearly describes the duties and responsibilities of the position.
Also include a list of any special skills (if you need them) or required credentials, like a controlador’s license for example.
The following will establish a salary: Research what the salaries are for those positions in your area. Other aspects that you should take into account when hiring are:
- Take the time necessary to interview your candidates. Make sure they understand what you expect of them. Ask for their references and research their previous employment.
- Look for information on the minimum wage and what are the maternity and paternity policies of your city or country.
- Give them initial training and motivate them. Once you have hired them, offer them a program in which you or a specialized person espectáculos them how to perform the basic tasks.
7. Create and execute a marketing and promotions plan
Every business needs a marketing plan. and your lugar de comidas is no exception. Establish a plan and manage the digital reputation of your business.
Even if you are going to use several channels to advertise, keep this in mind: recent investigations ensure that “word of mouth” is still the best method of promotion.
Four out of five consumers choose a lugar de comidas they haven’t been to before because someone they know has recommended it. So make the experience of your public in your place absolutely wonderful.
Ask each new customer how they found out about your lugar de comidasand write down this information to better understand which of your marketing strategies are working.
Don’t forget that your customers are the most important thing and you must take care of them with the right tools to build their loyalty. One of the things to retain them is to offer Wi-Fi in your local so that your client perro entrar from their móvil inteligente.
Learn how to increase profits in a lugar de comidas with popular wi-fi.
In this article by Vilma Núñez you have a great free ebook to create your marketing plan: How to create a marketing plan from scratch.
8. register your business
Every business needs to be registered, but to open a lugar de comidas this paperwork is especially necessary. It is essential that they grant you a license to be able to open.
Also, keep in mind that, as it is something as delicate as food, you will need special licenses according to the laws of your locality and your country.
So visit your town hall or the relevant body, find out, request your permits, and you will save yourself a lot of trouble in the future.
Other elementos that I recommend you read for your business to be a success are the following:
- How to promote a business for free
- How to run a family business without killing each other
- How to choose the best names for your business
- How to make promotions to increase the income of your business
- 7 mistakes in lugar de comidas management, from the gastronomy blog of Germán de Bonis
Do you have any other questions about how to open your own lugar de comidas? Leave me a comment below and I’ll get back to you as soon as possible. Fiance!
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I am a journalist specialized in business but my great passion is personal motivation and helping others achieve their goals. I firmly believe that opportunities in life do not happen: you create them.
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