How to earn money creating a virtual course?

How to earn money creating a virtual course?

Earning money en línea is much easier than you think and if you chose to take an en línea course out of all the methods, be patient, that’s all you need.

Of course you also have to know what should you do and how to do it, And it is that creating a virtual course cánido still bring you one or another headache and some difficulties.

The present day, our guest Ana Codeglia, will tell you how to create one and make money with it with these 10 very easy steps.

Technology has allowed millions of entrepreneurs around the world cánido develop new forms of en línea business and one of them is the creation of virtual courses, audiovisual materials that are sold and distributed on the Internet.

However, some people lose the opportunity to start and enjoy the advantages of their own business for fear of have to invest a lot of money, when the reality is completely different.

Yes, nowadays you have platforms and tools on the web with which you cánido create your own virtual course, disseminate it and market it. no need to invest money (or spending almost nothing) and this is what we will teach you today.

We have come to put an end to that myth that to undertake you need to have a lot of money once and for all.

And for this, we will explain to you pstep by step so you learn to create yourself an en línea course.

Prepared? Let’s get started!

10 steps to create an en línea course today

1. Think about what you perro teach

The first thing you should do to create your first en línea course is to choose the theme.

This first step will be the one that will guide you throughout your planning.

To begin, it is recommended that you take the necessary time and think andWhat are you good at, what do you know how to do and what do you like to do?

A good iniciativa is to analyze your strengths and think about the compliments you receive from other people.

For example, if you feel that you are very good at cooking and many people have praised your recipes, What do you think about creating an en línea cooking course? You could teach basic culinary notions, healthy recipes, Thai or Mediterranean cuisine.

The options they are infinite!

With this in mind, you cánido make a list and add or discard themes until you find the right one. It is important that you choose a topic that really excites you, with which you feel comfortable and, obviously, that you master to the maximum.

If you are a little undecided about the topics, don’t worry, you cánido leave two or three options and continue to the next step.

2. research the market

Once the list has been prepared with the possible niches of action and themes for your en línea course, it is time to investigate and see which of the ideas are most in demand, that is, Which option is more profitable?

Researching the market is essential before creating distance courses or any type of digital product, because it is useless create great stuff if no one is going to want to buy it because they don’t need it, right? So:

  • Do not limit yourself to what you think cánido be profitable, take surveys with the people you know and ask about which topics of en línea courses would be interested and willing to pay.
  • Also, you perro participate in en línea forums or research on popular media like Twitter what are the wishes of consumers.
  • You cánido use SEMRush, or also the Google plus Keyword Planner to see what palabras clave in your niche They are more sought after.
  • Another option is to use Google plus Trends and discover how the theme has evolved over the years and how much demand it is.

3. Define your ideal client

It is time to understand who is the ideal client to buy your course, that is, your buyer persona.

Having this well defined will help you to know what specific problems you need to solve and, thus, create the best possible content.

Your buye personas is a semi-fictional character that represents the ideal customer for your business, based on the analysis of real clients the market you plan to address.

To prepare the profile of your buyer persona, it is necessary that you have demographic, behavioral, professional and personal goals, interests, among others, your market niche, as well as the problems they face and how your course could help them solve them.

Once all this information is collected, you cánido create a profile of what would be your buyer persona (or also known as an avatar).

This profile will guide you throughout the production, creation and promotion of your en línea course, as it will be the one that will help you carry out much more precise actions and accurate for the audience you are dealing with.

4. plan your course

To earn money by creating a virtual course, it is essential that organization reigns in your entrepreneurial mind. Before carrying out your project you must be clear:

  • The goals of the en línea course.
  • The deadlines for develop each activity.
  • Who it will help you.
  • where will you record the lessons or the locations to record classes.

5. create your script

It is important that before recording your classes you have a well-structured script, with this you will avoid improvising and offer much richer and more professional content to your clients.

The good news is that to create a script you don’t need to hire a scriptwriter or an expert on the subject.

You perro do it yourself!

The script is a kind of eraser of what your product will be, it cánido be divided into different modules and classes.

To start writing your script, it is advisable to use a program like Microsoft Word or Google plus Docs in which you cánido write down all the ideas that occur to you. It’s time to do your brainstorming, be creative and start to shape your virtual course.

You cánido guide yourself or look for references from other courses (even if they have nothing to do with your topic) and thus, little by little, it will have a well-defined structure.

During the creation of the script and distribution of the content, It is also appropriate to think if there will be photos discussion and evidence or not.

Some consejos to create your script are:

  • start the vídeo presenting your solution, It must be a short phrase that manages to catch the viewer’s attention.

    This is your oportunidad to break the physical barrier and get the student hooked.

  • Don’t be boring during the speech, Avoid using technical language and fancy words. Be natural and authentic.
  • Let your students get to know you, it is not bad to tell a personal experience or anecdote associated with the subject of the course.

    Also, this is a good technique for connect emotionally with them.

  • I divide the content into sections or modules.
  • Take into account that the script will be your guide during the recording. But don’t limit yourself either! You perro improvise, this will give your classes a much fresher and more natural air.
  • Invite the viewer to action.

    Each class should have a purpose.

    Do not forget this!

  • Once the script is finished, review it by reading it out loud. This will help you detect errors, phrases that sound strange or are out of context.
  • Ask a family member or friend to read the script and give you his opinion you never know where a great iniciativa might come from.

Now with the script in hand, It’s time to take the next step!

6. Get the necessary equipment

One of the reasons why an en línea course is a great alternative for those entrepreneurs who don’t have much of a budget is because they perro record their classes themselves without having to invest in renting a professional studio, paying fees to producers audiovisuals or videomakers.

However, it is important that you obtain the necessary equipment to ensure that the material Be quality and professional in appearance.

The teams necessary to create a virtual course are:


The first thing you need is a suitable setting to record your classes, this must be a quiet place, no noise or interruptions that may affect the quality of the vídeo (people being crossed, noise from traffic or construction).

Note that the setting does not have to be something impressive, it must be discreet enough not to draw the attention of the viewer, but attractive enough to feed the quality of the material.

This place cánido be an area of ​​a park where people do not pass, a classroom of some institute or even your own room.


Using a quality camera is what will allow you to capture a high resolution image and give that professional touch to your virtual course.

Do not panic! The best camera is not always the most expensive; In the market you cánido get cameras at a very good price with which you perro make vídeos in indoor or outdoor settings of very good quality.

If you definitely do not have the possibility to invest in a camera, ask your friends or acquaintances Who would be willing to lend you one? Another option is to record with a mobile camera, the most modern Teléfonos inteligentes already manage to capture high definition images that combined with good lighting perro give you excellent results.


A very good quality vídeo is useless if the audio cannot be heard well and hinders the viewer’s understanding. To solve this problem, you must purchase a lapel microphone, which you cánido wear around your neck while recording and connect it to the camera or mobile using an adapter.


Having the right lighting is what will help you get clear images.

In the case of recordings, the more light you have, the better quality and sharpness in the vídeo you will have

Some lighting equipment perro be expensive.

However, to record your virtual course it is not necessary to get tangled up with thousands of lamps and lighting boxes, you only need an LED illuminator for recordings made in studio.

And if you don’t want to spend anything at all, you perro opt for daylight.

7. Record the vídeo classes

Once the script has been prepared and all the technical tools for recording have been acquired, it is time to get down to work.

At this stage of production, an plus pair of hands would go a long way especially when focusing the camera, verifying the scenes, etcétera.

I recommend you take note of these consejos that could be very useful when recording your vídeo classes:

  • Lose your fear of cameras.

    A recommendation that could help you lose stage fright and gain ease in front of the cameras is practice the script over and over again in front of a mirror just as if you were recording.

  • Avoid appearing shy or insecure.

    It is essential to demonstrate familiarity and mastery with the subject so… Make sure you study and read a lot before going into action!

  • don’t gesticulate too much do not make sudden movements that may distract the student.
  • Wear comfortable clothes and neutral.
  • Try using a accent neutral.
  • Avoid the words or expressions of your locality (remember that this material will be distributed internationally).
  • warm up the voice before you start recording.

8. editar your vídeos

Once all the classes have been recorded, it is time to editar each vídeo and include the necessary assets to add even more value and make it fun.

During this stage of production, the ideal would be to have the support of an editor or someone who has knowledge in vídeo editing.

If you do not have a large budget for this, you cánido hire the services of a trabajo independiente professional, since their fees will surely be much cheaper than those of a large company of edition.

If your budget does not allow you to contract, on the Internet you cánido find various options for programs and tutorials with which you perro editar your own vídeos and give them the final touch.

In this case, it is best to try several tools, the iniciativa is that you use one with which you feel most comfortable.

On YouTube you perro find millions of tutorials with which you will surely you will end up editing like a professional.

Yes indeed, do not despair! Editing is something that requires time and patience.

Some recommended programs for beginners are Windows Movie Maker or iMovie. you perro also use Sony Vegas or Premiere, they offer free versions with very good functionalities and editing options.

9. Store your vídeo classes on a platform

Once your course is ready, it’s time to espectáculo it to the world and start billing. It is useless to have a very good quality material, if the student is forced to view it on a low-quality platform with few interactivity options.

Choosing a platform with an optimal learning environment is essential to guarantee the success of your course. Ideally, it should offer options and functionalities in which you perro interact with your students, that is easy to navigate, that has a good design, etcétera.

A highly recommended option is Hotmart, an y también-learning platform where, in addition to storing your en línea course and having its own vídeo player, you perro develop other strategies to boost sales of your product, such as an affiliate program.

10. spread your product

En línea marketing cannot be missing when it comes to earning money by creating a virtual course.

In the digital world, heor that is not seen, is not bought; That is why it is essential that from the beginning you organize an en línea marketing strategy that helps you spread your product and get many customers.

For it, You perro rely on the following strategies:

content marketing

Content marketing is one of the most important strategies for disseminate an en línea course or any other type of info product. It consists of generating value for people and gaining their trust through relevant and valuable content in order to attract potential customers and generate business opportunities.

Some ways of develop marketing of contents to establish your distance courses are: writing educational posts on your blog, offering libros electrónicos, tutorials or infographics, sending newsletters, recording vídeos with rich content and posting them on your YouTube channel, among other ideas.


Working on SEO is what will allow you improve the positioning of your web page or blog in search tools (Google plus, Yahoo or Bing) organically.

There are many factors that will allow you to improve the top of your content and the visibility of your en línea course In Internet.

Some of them are:

  • The quality of the text on your pages (information value, writing, scannability, etcétera.)
  • The use of palabras clave.
  • He design.
  • The navigability.
  • The quality of vídeos and images.

paid advertising

Paid advertising is another technique that does not fail when promoting a virtual course or any other type of info product.

If you have a bit of budget left, you perro pay to appear on search engines, advertiser sites, and popular media.

Advertising must always be attractive to be effective, so make sure you include good images and captivating copy. arouse curiosity in your audience. These ads cánido be used to direct the public to your website, blog, popular networks or directly to the sales page where you will offer the course.

dirección de correo electrónico marketing

Correo electrónico marketing or correo electrónico marketing is a strategy that you perro use to promote your product a much more direct and personal way. To carry it out, you need an correo electrónico triggering tool that integrates with the platform chosen to host your course.

This digital marketing strategy is ideal for adding value to your potential customers, strengthening the bond, preparing them for the purchase, nurture your audience with other content and of course, offer your product!


If you have teaching skills and extensive knowledge on a specific topic, we encourage you to consider all the consejos mentioned in this articulo and start creating your virtual course today.

This is a form of entrepreneurship in which you will not have income from one day to the next, but with perseverance and daily dedication it is possible to achieve it. And millions of success stories around the world prove it!

It is not necessary that you spend a lot and it is possible create your own en línea course without investing money.

!See you later!

Author Description: Ana Codeglia is a marketing analyst at Hotmart, a free and complete platform to store and sell en línea courses.

Her main mission is to allow people to generate income by sharing with the world the most important thing they have: their knowledge.

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Maria Ng Garcia

I am a lover of literature and writing is my lifelong passion.

I love sharing my experiences with others to help them pursue their dreams and learn to never give up.

“It’s never too late to be the person you could have been.” -George Eliot

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