How to create a clothing brand with little money
A business based on create a clothing brand It is not for everyone: you must be a creative person to become a fashion entrepreneur or entrepreneur.
But if inside you there is some kind of artistic talentand a true passion for creating your own brand, running a business based on a clothing line is the ideal venture for you.
Today I am going to espectáculo you everything you need to know about this industry to succeed in it: what steps should you takewhat are all the options that exist and the initial investment required, among other useful information.
The term “clothing brand or line” covers a wide variety of different businesses; Some owners of these enterprises design and genera their own garments, while others choose or hire designers who create different clothes to be part of their collections.
(Read: How to make money as a fashion designer).
Whichever path you escoge to take, this is a business that requires one primordial aspect: passion.
In other sectors you cánido start a successful business with hardly any enthusiasm for the product you make.
But when it comes to the nature of a fashion design business, genuine passion for what you are creating is mandatory if you want to excel and enjoy success.
Definitely this not a business for the unimaginative.
Whether it is you who designs the models, or others, you must have a strong artistic streak and creativity; trying to copy what others are doing within this industry is a recipe for failure.
Apart of this, you don’t need to be an expert or expert in making clothes to start.
Many people form alliances with independent designers to sell clothes under the same fashion line.
Not being as good as you would like in the technical part (designing, making patterns, cutting and sewing fabrics, etcétera.) does not have to keep you from your dream of create a clothing brand.
You always perro hire others to do this for you, giving the main iniciativa of the models that you want to be made.
1. Start with the business plan
In any business, the branding It is important.
But in the fashion world, the mantra “you are your brand” is even more so.
Without a strong identity, history and values, your business will be crushed by the competition.
Therefore, the first step in this adventure must be make a good business planand in this the first question you should ask yourself and answer is “what is my brand?”.
If you have no iniciativa how to create this plan, read the following article: How to develop a business plan in 5 steps.
2. Choose your brand carefully
When you work your brand, make the designs reflect aspects of you yourself through your own experiences and personality.
Consumers will immediately pick up on it if you try to come up with something generic or insincere.
if you are a broker or an office executive, for example, you’ll have better luck starting a clothing line for professionals or clothes to go to work than designing t-shirts for skaters.
The fashion industry is already saturated with brands all doing the same thing, using afín designs for their garments.
People like to shop at those brands with which they they feel familiar and nearby instead of those run by a large corporation.
3. Conduct a market study
Once you have laid the foundations of your brand, the next step is conduct a market study.
Use the Internet to find brands afín to yourssee their sizes, their geographic reach, price and unique points, and investigate how to offer your customers something new, better or different.
It is also escencial that you already have an iniciativa of if you are going to be the one to design and genera your own clothes, or if you are going to delegate this task to different designers to develop your clothing brand.
If you escoge to follow this second path, build a list of designers and contact them to see if you reach a wholesale agreement.
This could be quite a challenge at firstsince you will not have any reputation to back you up.
Clearly explain to them how their designs will fit into your clothing line, the benefits of being a partner in this business, and what you cánido offer them as a fashion brand.
4. Plan how you will sell your designs
Through which channels are you going to start sell your clothes?
an en línea store This is often a great place to start: startup costs are very low, and dealers and retailers will be more willing to talk to you if you’ve already made some sales and have a bit of a reputation.
Your website should reflect the look and feel of your brand down to the last detail; remember that this will be (for now) the only showcase for your productsand nothing repels customers more than an en línea store with a poor design.
Also consider those en línea markets where you cánido list your elementos such as the one on the ASOS website (only for Europe) to increase your sales (and your exposure to new customers) in conjunction with those of your y también-commerce.
Remember: Although this is a creative business, take it seriously.
Some precautions to keep in mind are to wear a book of your accountingand have a bank account just for this business.
5. Use popular media to advertise
A marketing strategy it is essential especially in the highly saturated fashion industry; and popular networks they cánido be powerful (and cheap) allies.
So start as soon as possible to build a good presence in Fb, Twitter, Pinterest and Instagram.
Read the following article to get clients through your popular networks: 12 strategies to improve your advertising on popular networks.
There are many other popular networks that you could use, but the four that I have mentioned are the ones in which the public related to fashion moves more.
Don’t forget the bloggers!
These have a great influence in the fashion world; so try to identify high profile and influential bloggers in your specific industry to see how they might promote or showcase your products.
Here it will take more than just sending them a few free clothes – since they usually receive dozens – and for this reason it is better to try cultivate relationships with them and find out how you perro stand out from all brands who contact them.
One of the great advantages of this business is that you perro start with very little money.
Your biggest investment will be in the clothes themselves: if you’re looking for a designer to make them, they better be willing to sell you wholesale.
Some big designers will have a minimum order quantity, but others are more maleable with this; so contact several to see which one offers you the best conditions.
If you are going to design your own clothes, you should only have a basic team that you cánido expand in the future when the demand for your elementos grows.
You won’t need much more until you shouldn’t manufacture your merchandise in large quantities, so this is an ideal business for start from home.
The equipment It will depend on what you are going to genera.
For example, if you are going to make dresses, it will be necessary a sewing machine.
But if you design printed t-shirts, you will need a stamping kitspecial ink and blank t-shirts.
Apart from these production costs, your business will have other expenses such as build a website and an en línea store, and visits to industry events or fairs to display your garments where you normally have to pay a fee to attend.
Unlike, for example, a beauty salon, here no need to leave your job to engage in this business.
In fact, this is the type of venture that you perro spend all the time you wanteither a lot or a little.
The problem with this flexibility is that it is impossible to predict how much money you will earn.
Perhaps there are times when profits increase exponentially, and others when they decrease and you do not generate what you want.
For nature, the fashion industry is unpredictableand even if you have all the ingredients to succeed, there may be some part of the process that fails.
That is, if what you want is create a clothing brand Because having a stable income is on your list of priorities, you should know that at first with this business you may not get it until some time has passed.
What kind of clothes would you like to make to start your business? Leave me a comment below and tell me what you think.
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I am a journalist specialized in business but my great passion is personal motivation and helping others achieve their goals.
I firmly believe that opportunities in life do not happen: you create them.
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