How the TikTok algorithm works in 2023

How the TikTok algorithm works in 2023

TikTok is the popular media sensation whose “household name status” just keeps rising.

From its humble beginnings in 2016, to securing its place as the second most downloaded iPhone aplicación in 2020, it has captured the imagination of people and organizations around the world, inspiring a few dances and “challenges” along the way.

In this article we will teach you everything about the operation of the tiktok algorithm in order to grow faster.

How the TikTok algorithm works in 2023

Of TikTok’s 689 million monthly active users (MAUs) worldwide – a base that is expected to exceed 1.2 billion this year – more than 60% of users in the US are between the ages of 10 and 29.

, and almost 60% are women.

It’s a cultural phenomenon among teens, with nearly 70% of American teens having an active account.

TikTok also has the highest engagement of the major popular media platforms, including the percentage of followers who engage with influencers.

Although the largest number of TikTok users are in a decidedly younger age range than many other habitual popular platforms, the general audience is not without variety.

Users continue to be spread across a wide range of age, location, and gender boundaries, with each individual usuario having their own preference for the type of vídeo content they are most interested in viewing.

And how to determine what content to espectáculo each usuario and when? That’s where it comes into play the tiktok algorithm.

“Brands often make the mistake of classifying TikTok as a platform for younger people, despite TikTok’s continued growth in popularity among all age groups.

Although Generation Z was the first to arrive on the platform, you will see a lot of content from all generations on the platform.

Personally, I’m a huge #GrannyTok seguidor.”

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What is the TikTok algorithm?

The TikTok algorithm in 2023 determines what appears in your “For You” feed.

The TikTok elabora, based on our research, indicates that the vídeos a usuario will see in their For You feed will change over time based on their preferences and viewing habits.

This is how TikTok defines the algorithm of the page “For you”

“A stream of vídeos curated according to your interests, making it easy to find content and creators you like… powered by a recommendation system that offers each usuario content that is likely to be of interest to them.”

How does TikTok’s “For You” page algorithm work?

In the past, TikTok has kept its algorithms secret, leading to much speculation about the factors that affect how the For You Page (FYP) is populated.

That changed in June 2020, when TikTok published a artículo detailing how Page For You recommendations are generated.

According to TikTok, the algorithms of the For You Page are based on the preferences and activity history of individual users.

This means that no two contents will be exactly the same for you, due to the large number of factors and variations involved; As the name suggests, these recommendations have been carefully selected for you.

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The top 3 factors that influence your TikTok recommendations are

  • Usuario interactions
  • Information about the vídeo
  • Device and account settings

usuario interactions

Usuario activity plays a significant role in determining which vídeos TikTok displays, as the following factors greatly influence your For You feed:

  • I like the vídeos
  • shared vídeos
  • followed accounts
  • Posted Comments
  • Vídeos created

The algorithm also takes into account how far into the vídeo the usuario got, and whether or not they watched it in its entirety.

Watching a vídeo from start to finish is a strong sign of interest and carries more weight in TikTok’s algorithm than some of the other contributing factors.

Being featured regularly in usuario feeds goes beyond just being a follower.

Users will see more content from creators they engage with than from those they simply follow but skip.

Information about the vídeo

This encompasses vídeo attributes and data specific to individual vídeos, including

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  • Duration/runtime
  • Subtitle
  • sounds
  • stickers
  • hashtags

Hashtags, in especial, are an important component in recommending vídeos.

Any usuario who views or creates a vídeo with a specific hashtag is more likely to view vídeos using that hashtag in the future.

Device and account settings

TikTok has confirmed that its algorithm takes device and account settings into account, but clarifies that these factors are not given as much importance as stronger, more indicative measures of preferences – such as “I like” and vídeo views – and that these factors are primarily tracked to optimize application performance.

Some examples of device and account settings that are considered are

  • language preference
  • Country Settings
  • Type of device

What content does the TikTok algorithm NOT display in the “For You” section?

According to TikTok, to keep your “For You” feed interesting and varied, its recommendation system works to intersperse various types of content alongside the ones you already know you like.

For example, your “For You” feed usually will not espectáculo two vídeos in a row made with the same sound or by the same creator.

Content that TikTok’s algorithm prevents from appearing in users’ For You feeds includes

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  • “Not interested” content.
  • Duplicate
  • viewed content
  • Contenido publicitario
  • Content that may compromise security

What doesn’t influence your TikTok “For You” feed?

The number of total followers an account has does not make its posts appear more, or more frequently, according to the functionality of the For You algorithm.

Naturally, those with the largest number of followers will have more overall visibility, but their posts do not receive preferential treatment based on their popularity.

Your history of high performing vs.

low performing vídeos also doesn’t affect placement.

This means that a TikTok vídeo from a creator with a large following—or with a history of high-performing vídeos—will not be recommended, based on those factors alone, any more often than a vídeo from a newer creator with less. followers and/or with less performing vídeos.

Vídeos are measured and recommended based on their own merits, not the merits of their creators.

The relevant passage from the TikTok artículo reads

“Although a vídeo is likely to receive more views if it is posted by an account that has more followers, by virtue of that account having amassed a larger seguidor base, neither the number of followers nor the fact that the account has had previous vídeos high performers are direct factors in the recommendation system.”

How does TikTok calculate the effect?

Although TikTok shared some information about the algorithmic features, it didn’t share everything, leaving some answers to anecdotal speculation.

He “Batch Effect” is a habitual theory among TikTok creators.

In the Batch Effect, TikTok essentially espectáculos your vídeo to different batches of people at different times.

The way users react determines whether or not your content is shared with more people.

The more views and interactions your vídeo receives, the higher the number of batches that view it.

The lapse of time between the different batches cánido be several days.

The creators have observed that the Views of your vídeos often “jump” significantly after plateauing.

It is speculated that this is because the next “batch” has been released and its content has been exposed to more users.

Do TikTok filters and effects increase your views?

Filters and effects are used to make your vídeos more compelling and attractive to viewers.

TikTok offers creators and brands a wide variety to choose from, and regularly releases new options.

Its vast library of effects and filters is a big part of what sets it apart from competitors like Instagram Reels.

Some analysts have noted that TikTok seems to give a higher priority to vídeos that use effects, specifically effects that are currently trending.

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Now that we have more information about how the TikTok algorithm works, the next step is to use that information to design prepared vídeos to get maximum exposure.

  1. Create shorter vídeos

The algorithm rewards vídeos that are watched from start to finish, so try to keep at least some of your vídeos short to increase the chances of viewers completing them.

Between 15 and 20 seconds is a good goal.

A side benefit of shorter vídeos is that you’re trimming down your content to make it more impactful and concise.

This perro improve the quality of your vídeo and increase its chances of getting attention.

  1. Use trending effects

Increase your visibility and shareability using effects.

Trending effects should have the biggest impact due to both the popularity of their use at the time, and because TikTok will actively promote vídeos using those effects.

  1. Use habitual hashtags

Most TikTok creators already know the value of #hashtags, but habitual hashtags and hashtag challenges perro have a significant impact on your vídeo’s visibility.

Prioritize hashtag challenges that use trending effects for the best results.

If you’re looking for habitual hashtags to use, you cánido go to your Discover tab and see what’s trending.

  1. Engage with other creators

Do not sit around producing vídeos, after all this is “popular” media.

TikTok is a community, and showing support from others perro really help them and you.

Gives “I likeand comment on the vídeos of other creators; Engagement is the most important aspecto in TikTok’s algorithm, so chances are they’ll appreciate your efforts and be more willing to return the favor when you articulo new vídeos.

  1. Use trending sounds and music

Every time a usuario likes a vídeo, the TikTok algorithm espectáculos you other vídeos that use the same music or sound.

This means that sounds perro be trending in the same way as hashtags and effects.

Unfortunately, finding trending music isn’t as easy as discovering a habitual hashtag; it won’t appear in your Discover or For You feed.

But there are still a couple of ways to get this information.

The first option is to open your vídeo editor and clic on the Sounds tab.

Here you will see the sounds that are trending as you scroll through the list.

A second option is to sign up for a TikTok Pro account.

Go to the Followers tab, and you’ll be able to see what sounds your followers have listened to in the last seven days.

  1. Articulo when your audience is en línea

A TikTok Pro account gives you access to reports that tell you when your audience is most engaged.

You cánido find it in the Followers Activity report under the Followers tab.

Try to articulo vídeos when your followers are most active.

This will help your vídeos generate more engagement faster, which will increase the speed of the vídeo and get it shown to more users.

  1. Don’t delete old vídeos

Unless you have a specific reason to remove old vídeos, we recommend keeping them, even if they haven’t gained the same exposure as newer content.

Since TikTok’s algorithm does not use data from the creator’s other vídeos to determine the rank of new vídeos, each vídeo is judged on its own merits.

In short, your weakest vídeos are not “dragging“.

In fact, older and/or less performing vídeos may have a oportunidad to go viral.

The batch theory implies that vídeos will continue to be shared between different groups; If this theory works as many users hope, it would only take one more clic for the vídeo to start gaining potential speed.

There is anecdotal evidence of vídeos going viral after long periods of calm.

Although it may seem like TikTok is already a huge popular force, it’s still a new platform in comparison, with opportunities galore on the organic and advertising front of TikTok.

If Fb, Twitter, Instagram and Pinterest are the “upper class” of popular, TikTok could be considered a habitual and ambitious sophomore.

Do you want to know more about TikTok for your brand? We recommend the following posts:

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