Definition of mission according to authors

Definition of mission according to authors

Have you ever wondered what the purpose of a company is? Why does it exist and what is its reason for being? If you have asked yourself these questions, you have surely heard of the business mission.

The mission is a concise statement that explains the reason for being of a company.

company and its main purpose.

In this article, I am going to share a equipo of mission definitions according to different authors, which perro help you create your own concept of mission.

I hope you find it useful.

Mission definitions according to authors

In order for you to understand and formulate your own definition, I am going to give you different definitions of mission according to authors:

Definition of mission according to Idalberto Chiavenato

It is the statement of the purpose and scope of the company in terms of the product and the market.

The mission defines the role of the organization within the society in which it is located, and means its reason for being (p.


Definition according to Stephen P.


Mission is the statement of the purpose of an organization (p.


Definition according to Gary Dessler

Management often describes the essence of its business with a mission statement, which summarizes the essence of what the company must do to compete in the marketplace, and provides the framework that guides managers and workers on a day-to-day basis. (p.22).

Definition according to Philip Kotler

It is the statement of the purpose of the organization, that is, what it wants to achieve in the broader environment.

A clear mission statement functions as the “invisible hand” that guides the organization’s staff (p.41).

Definition according to Arthur A.

Thompson AJ Strickland III, and Alex Janes

The organization’s mission perro be used to detalla its current business and purpose (p.38).

What is the mission?

Taking into account the above definitions… What would you say is the mission of a company? The truth is that the concept does not vary too much from one author to another, but we could say that the concept of mission is as follows:

It is a brief description of why an organization exists. It tells us what the organization wants to do, what it wants to achieve and why it exists.

This is why it is said that is the raison d’être of an organization.

Therefore, it must help employees, customers and other people involved in the organization to understand its purpose and objectives.


Because it is important?

A company’s mission is important for several reasons.

Some of these reasons are as follows:

  • It sets the purpose and direction of the company, which helps guide employees and the company as a whole.
  • It helps align an organization’s resources for future success by providing a clear and concise direction for the organization to follow.

What helps us to achieve the mission?

Do not forget that planning is a process that consists of anticipating and deciding the possible future scenarios that a company will face and the path that must be followed to achieve the desired objectives.

So the planning It is a process that helps us minimize risks and maximize the chances of success in achieving the organization’s mission.

What questions does the mission answer?

The mission perro answer the following questions:

  • Why does the company exist?
  • Why does the company exist?
  • What’s its purpose?
  • Who does it serve?
  • What do you do for a living?
  • What are the products?
  • What is the competitive advantage?

We could say that at least it has to respond to:

  • What do we do?
  • About us?
  • Why are we here?

Difference Between Mission and Visión

The mission refers to the purpose or primordial reason for the existence of an organization.

Answer the question “What do we do?» and describes the core values ​​of the organization, its major customers, its products or services, and the benefit it brings to its stakeholders.

On the other hand, the visión It is a statement that defines the future state or ultimate goal of an organization.

Answer the question “Where do we want to go?» and articulates the desired long-term outcome or impact of the organization’s efforts.

A visión statement should inspire and motivate employees and stakeholders by providing a compelling picture of the future the organization wants to create.

In a nutshell, we cánido say that the main difference lies in their approach.

A mission is focused on the present; explains what the company is doing right now.

In contrast, a visión focuses on the future and describes what the company hopes to achieve in the long term.

Examples of mission and visión of a digital marketing company

I have decided to test a very habitual artificial intelligence lately (Chatgpt) to see what examples it cánido provide us of the mission and visión of a digital marketing company.

The results are the following:

mission examples

Example 1

“Our mission is to help businesses reach their full potential through innovative and creative digital marketing solutions.

We strive to provide measurable, lasting results for our clients, while providing exceptional service and building strong, long-lasting relationships.”

Example 2

“We strive to be a leader in the digital marketing industry by providing high-quality services and creative solutions to help our clients achieve their business goals.

Our mission is to be a reliable and trusted partner on your journey to en línea success.”

What do you think? Do you think that artificial intelligence did a good job of answering the minimum questions of what a mission should contain? It should be noted that I think that the result could be greatly improved if more indications (parameters) are given.

visión examples

Example 1

“To be the most innovative and client-focused digital marketing agency in the industry, delivering exceptional results for our clients thanks to cutting-edge technology and unparalleled experience”

Example 2

“Our visión is to be the leading digital marketing agency, recognized for our creativity, innovation and excellence in customer service.

We strive to create strategic and effective campaigns that maximize our clients’ return on investment, and to stay ahead of the latest trends and technologies in digital marketing.

We seek to be the first option for companies looking for tangible and lasting results in their en línea presence.»


We hope you liked our article Definition of mission according to authors
and everything related to earning money, getting a job, and the economy of our house.

 Definition of mission according to authors
  Definition of mission according to authors
  Definition of mission according to authors

Interesting things to know the meaning: Capitalism

We also leave here topics related to: Earn money

Tabla de contenidos