Definition of creativity in management

Definition of creativity in management

Many times, when mention is made about the profile that a entrepreneurreference is made to the innovation and creativity, right? but do you really know what it means? Well if you don’t know then don’t worry as in this article I am going to provide you with a equipo of definitions that will help you create your own definition.

I hope you find it useful.

Origin of the word creativity

The word “creativity” is derived from the Latin creare which means “Create something new”.

Now, next I am going to provide you with a equipo of definitions that I have taken from different books.

Remember that at the end of the article you will find the bibliography.

Definition of creativity according to authors

Definition of creativity according to Rafael Eduardo Alcaraz Rodríguez

«It is the ability to see new possibilities in everything that is around: to vea things differently from their appearance, to visualize what does not exist, but what could be.

The creative person goes beyond the analysis of a problem and tries to implement a change (add novelties and the ways of doing and seeing them)» (2020, p.


Rafael Eduardo Alcaraz Rodriguez

Quoting López y Robusto:

«Creativity is a mental process that consists of the ability to conceive something new, different, unique and original.

It is a style of acting and thinking that our brain has to process information and manifest itself through the production of innovative situations, ideas or objectives that cánido, in some way, transcend or transform the present reality of the individual» (2020, p.



(López and Robusto, 1998; Liberal, 1998).

Definition according to Ramiro Antonio Zuluaga Giraldo

«Being creative is the capacity that each person has to have original ideas, to be imaginative, to genera through the mind concepts or ideas about some person or thing, where through creativity one cánido build, do and genera not only concepts, but also new, innovative and revolutionary proposals.

It is being able to see and imagine a better world, new paths, new ways of seeing the reality of things and proposing important changes” (2007, p.


Ramiro Antonio Zuluaga Giraldo

Definition according to Don Hellriegel, Susan Y también.

Jackson, and John W.


“Creativity is the ability to visualize, generate and implement new ideas or concepts, or new associations that are novel or useful, between existing ideas and concepts” (2021, p.


Don Hellriegel

Definition of creativity according to Lourdes Münch Galindo

“Creativity perro be defined as a mental process that consists of the ability to give existence to something new, different, unique and original” (2018, p.227).

Lourdes Munch Galindo

Definition of creativity according to Stephen P.


“Ability to mezcle ideas in a unique way or establish unusual relationships between ideas” (2018, p.


Stephen P Robbins

How does creativity manifest itself?

Creativity manifests itself in human beings through the senses.

In the first place, we begin to imagine things that we think or feel and then, we begin to manifest everything we feel or think through ideas or concepts.

In such a way that we achieve that these things pass from our inner world, to our outer world.

It is not for nothing that it is said that one of the ways to make what we want come true is through creativity.

What is creative thinking for?

According to Don Hellriegel, creative thinking cánido help us in the following:

  1. Increases the quality of solutions to many types of problems.
  2. Helps stimulate innovation.
  3. It revitalizes motivation and commitment because it challenges people.
  4. Serves as a catalyst for effective team performance.

What are the 5 stages of the creative process?

The 5 stages of the creative process proposed in the book “Management”, written by Don Hellriegel, are the following:

  1. Preparation.
  2. Concentration.
  3. Incubation.
  4. Lightning.
  5. Check.

preparation stage

Have you ever heard the following phrase?

“Genius is ten percent inspiration and ninety percent perspiration”

—Thomas Edison

Well, in the case of creativity it also applies and it is easy to vea that in the first 2 stages of the creative process, since in the first stage you have to thoroughly research the desired topic or problem. In such a way that at the end of the investigation of the subject, you are able to understand all the aspects related to said subject or problem.

In fact, give it some thought and you cánido see that it makes sense.

For example, if you wanted to innovate as far as mobile operating systems are concerned, do you think you could even imagine how to do it without having knowledge about it?

It’s as if I wanted to start thinking about how to improve aspects related to construction right now and I don’t know anything about it.

That is why the previous quote makes sense, since first you have to start studying everything you cánido about something and from there, it is possible that you will find aspects to improve.

concentration stage

Since you have soaked up everything related to the topic or problem of your choice, now it is time for you to move on to Focus your resources on identifying and solving the problem. In such a way that at this stage you are going to focus on finding a solution.

incubation stage

The third stage of the creative process, according to Don Hellriegel, “it consists of ordering information internally and unconsciously» (2021, p.269).

In a certain way, what is tried is to assimilate the knowledge or information acquired in the two previous stages.

In such a way that you cánido think of new ways of dealing with the selected problem or issue, obtaining new solution alternatives.

In fact, many times it is recommended to relax and distance yourself from the subject or problem, letting the mind act on its own.

To tell the truth, it may have happened to you that the more you think about a solution or the more you are looking for something, the less you find what you are looking for.

Therefore, it may have happened to you that when you start doing something else, suddenly, you find a possible solution or a new way of dealing with the problem.

stage lighting

According to Don Hellriegel, the fourth stage of the creative process «It’s time for discoverythe moment of recognition, like the moment when it seems that an electric light bulb turns on in our mind, which immediately connects an issue or problem with a solution through the memory of an observation or an event» (2021, p.269 ).

How many times has it happened to you? In fact, I have to say that it is something very satisfying and even more so when you have been looking for a solution to a certain problem for a long time and you cannot find a solution.

Verification stage

Finally, the fifth stage of the creative process and as its name indicates, consists of checking the iniciativa or solution that you have arrived at.

After all, if you already have a solution, you need to find out if it actually fixes the problem.

In mathematics, verification would be something afín to proof or proof.

For example, if I say that any number that is multiplied by 0 is zero, I have to espectáculo that it is indeed so.

For which, I perro use theories, axioms or properties.

How to develop creativity?

In high school, I remember telling my acquaintances that I was not a very creative person, but later I realized that creativity is not an innate ability, but rather that it cánido be fostered or developed.

In fact, as you could see in the process, the first stages focus on obtaining the necessary knowledge on the topic or problem on which you want to focus.

Therefore, it is not that ideas have to be born from scratch.

For example, if you don’t know anything about physics, do you think you cánido think of a model that allows you to model or solve a problem related to physics?

Next, I am going to list some of the ways in which you perro support yourself to develop your creativity:

  1. Begins to think of different solutions to the same problem. For example, if at work I am asked to carry out the demand estimate that a product will have in a certain month, then I am going to think of all the ways in which I perro estimate that amount.

    By the way, one way is to use the famous straight line equation that we see since high school.

  2. Constantly update your knowledge. The more you know about a topic, the more tools you’ll have to solve problems.

    Even, many times you cánido use knowledge from other areas to solve problems.

  3. Flexibility before all kinds of ideas. If you marry a method or a single way of doing things, then you are limiting yourself.

    You may discover better ways of doing something, that is, ways that help you do things more efficiently and effectively.

    I think that if something doesn’t adapt, then it will end up disappearing.

    What happened to Blockbuster?

  4. Ability to turn weaknesses into strengths and threats into opportunities.
  5. Always look for new ways of doing things.

In a way, what you have to do is move away from your comfort zone and begin to pose new challenges.

What prevents you from developing your creativity?

Of course, it is possible that there are many factors that act as a barrier that prevents you from developing your creativity, but some factors mentioned by Lourdes Münch Galindo are the following:

  • Fear of ridicule and failure.
  • conformism.
  • Fear of being wrong.
  • Fear of change.
  • Tendency to routine.
  • Laziness.
  • Lack of energy, culture and education.


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 Definition of creativity in management
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