Total Market Cap
Last historical data: 2021-01-22T08:14:07.000Z
Decimal places: 18
Genesis date: 2017-05-29
Liquidity score: 60.706
Publi interest score: 0.076
Community score: 47.038
Developer score: 76.649
Coingecko score: 56.224
Market cap rank: 73
Coingecko rank: 23
Alexa rank: 21280
Bing matches: 0
Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform.
Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds.
The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque.
Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users.
The BAT token is designed to correctly value and price user attention within the platform.
The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms.
Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data.
Ad targeting is performed wholly on-device, removing the need for third-party tracking.
BAT is focused on the Brave browser.
Brave is an open-source, privacy-centered browser designed to block trackers and malware.
It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers. A user's attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave.
Other noteworthy team members include Brian Bondy, lead developer and co-founder of Brave and Scott Locklin, senior engineer, and co-founder of Kerf Software." Basic Attention Token is created by the team that built the Brave browser, an open-source, privacy-focused browser that blocks ads and trackers.
The browser measures user attention and rewards publishers for users attention.
Use the Brave browser to protect your privacy and support CoinGecko at the same time: https://brave.com/coi600
Basic Attention Token aims to improve the digital advertising industry.
They will achieve this by creating a decentralized ad exchange where publishers will be paid for their content and users for their attention, while providing advertisers with less expensive customer attention, less fraud, and better attribution.