Argumentative texts: what are they and how

Argumentative texts: what are they and how

Argumentative texts? Do you know what they are or how to start making them? In this article you will learn to structure them through practical examples and very fácil.

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I am sure that at some point in your life you have generated a type of text like this, either for a job at the university, institute or as part of a client’s Content Marketing strategy, as well as to report on a result. obtained by applying certain techniques in an own project.

But I must remind you that argumentative texts have a structure that must be respected and that there are several types.

Do you know them?

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If not, I invite you to continue reading this articulo where I will teach you how to make a text of this nature step by step in order to enrich your corporate content:


What is an argumentative text and what are they for?

The argumentative texts They are pieces of written content, whose purpose is to persuade the reader based on the justification and demonstration of a topic.

That is why the issuer of said text must give a logical explanation of the content.

The objective is make the sender convince the receiverdemonstrating the necessary and credible reasons for what is being exposed.

It is the way in which we persuade the reader on a subject with the information provided.

This way of doing Content Marketing perro be used to test an investigation, demonstrate the results of a job or to carry out personal writings.

But, above all, they have a series of characteristics that we must follow if we want to create good content along these lines:

What are the characteristics of argumentative texts?

The first thing to keep in mind is that they must have a key structure that makes it more credible in the eyes of the reader and each point has a high value in reading.

This order perro be summarized as:

  • Introduction
  • Content or Development
  • Conclusion

Perhaps you already sensed or imagined this structure, but I am going to explain what each one represents.



This is the part of the content where let’s formulate the main iniciativa that is going to be defended, which must be expressed correctly, since it is the basis of everything.

If we go digital and talk specifically about the introduction or lead of an article, it must have the maximum Engagement or hook possible.

In addition, you must give it a point of mystery (without abusing or being sensationalized) and Clearly state what problem you are going to solve throughout it.

For example:

In this same article, if you go back a bit towards the beginning of it, I explain that the term that I want you to know perro be useful in situations where you have to develop and give reasons on a specific topic.

2) Content or Development

This is where we are going to expose and defend the primordial iniciativa, in each paragraph where we cánido add quotes.

Depending on the topic in question, you may need to offer your reader also the pros and consas I already did in one of the articles on my Blog, where I explained the main advantages and disadvantages of popular networks, do you know it?

3) Conclusion

And finally, we close with the Conclusionwhere we are going to take the central iniciativa which must be coherent with everything mentioned in the pre-existing argument.

Now that you know its structure, I recommend that you follow it in that order, since they work together.

This is because you cánido defend an iniciativa from the beginning without having been exposed.

Introduction: how to start an argumentative text?

The “intro” is a very vital part, as I mentioned before, because it is the opportunity we have to persuade the reader to continue reading our content.

Seeing it from the digital point of view, it is the way that thanks to the Inbound Marketing that you apply, you hook the reader from the first moment.

For you to be successful in that regard, It is very important that you are clear and objectivesince nobody likes to read an introduction that goes around the subject many times or is not credible.

In this way, you cánido convey the necessary authority so that the reader cánido continue reading your content.

You perro reinforce the topic you want to talk about using phrases, mentions, quotes, etcétera.

Now I am going to espectáculo you 3 examples so that you start a content like this in the best way:

» Introduction with History

With this type of introduction you perro tell a real or imaginary story from your point of view, taking into account a character in a time and space where it takes place.

It depends on the intention you have, the story cánido be simply in first either third person.

if it is in first personthe narrative is directed towards you where you are the protagonist of a certain event.

I will espectáculo you an example to give you an iniciativa:

“20 years ago I hated my job, my life was a mess and I didn’t know what to do, but I discovered a method with which I achieved financial freedom and my life has completely improved.

And today, I want to share it with you.”

Otherwise, speak in third person It helps you empathize with a certain type of reader if you want to persuade them to do something, but you have to know them very well for it to work.

⇒ Let’s see an example:

“Luis is a 25-year-old computer engineer who is very good at his profession, who was rejected by many companies for not knowing English.

Until one day he meets the “Hi English” academy, where he learned to master the language in just 2 years.

He is now one of the most coveted engineers in his country ”.

” Theoric introduction

When starting an argumentative text in a theoretical way, we are going to talk at the concept level about the topic that will be discussed.

In this way, you cánido add informative and valuable content, without going into practical aspects:

⇒ This could be a good example of “eating healthy”:

“We all know that a good diet allows us to feel good about ourselves, but not everyone knows how to do it or they just stumble along the way.

The iniciativa is not to follow a diet from head to toe, but to maintain a “habit”, which will allow us to be responsible and get good nutrition.”

» Introduction with allusion

Here you cánido start it with a good phrase from an influential character of the topic you want to present.

This way you cánido generate more foundation to the point of view of the argumentative text that you want to espectáculo.

⇒ As an example of an allusion, this could be worth us:

“Those who do not know history are doomed to repeat it” (Edmund Burke).

This phrase makes us understand how important experience and knowledge are in order not to make mistakes again.

The objective is that you place a sentence of a figure with authority on the subject that you are going to deal with, followed by a little analysisso that your text gains more relevance.

The sentence does not have to be as short as in the example shown.

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What is the structure of an argumentative text?

Before starting, I want to clarify that there are several ways to write it, and it is likely that there will be some confusion with “Introduction / Thesis” either “Synthesis / Conclusion” but the iniciativa is the same.

Therefore, let’s talk a little more about the structure:

» Thesis

It represents the core of what we are going to develop later.

It usually takes force with the reasons exposed in the paragraphs, that is why a Thesis either Introduction logic.

As I already told you in a previous point, It is very important that you are clear and aim at the time of writing this part.

” Argument

It is the defense of the main iniciativa, where we have the opportunity to convince the reader and that it agrees with our text.

Otherwise, you perro generate a different criteria.

The important thing here is that each paragraph must have coherence with the topic.

» Summary

Support what has already been mentioned.

It is the last part of our argument, taking as a reference the exposed topic.

What techniques exist to elaborate argumentative texts?

Now I am going to mention some techniques that will be very useful when creating content of this type.

1) Analogy

From a linguistic point of view, it is the comparison or similarity of objectsdifferent people or situations.

With this technique we perro persuade the reader so that he feels fond of a situation afín to his.

It is advisable to create a reasoning that is as complete as possible for this purpose.

2) Emotional appeal

The function of this technique is to reach the reader emotionally, generating a smile or touching them in an emotional way to shed a tear

Also, we perro achieve that the reader sees us as a person they cánido trust.

This technique must be applied without reaching a point of exaggeration.

It is likely that it will be a bit complex to implement, but like everything in life, it requires practice and creativity.

You must know that prototype of person to be able to impact her.

3) Prolepsis

It is the narrative way of anticipating or pausing and narrating a future event.

For example, you perro use this technique to narrate the reader’s status on a specific issue that takes place in the future.

So cánido create a positive expectation to persuade him.

What types of argumentative texts exist?

Now let’s see the types of reasoning that will help you defend the exposed topic:

• Analogy or Comparison

It is a reasoning according to which appreciable similarities are taken as a basis to deduce another unperceived similarity.

It is the most common used by people to understand situations or make the best decision.

This is reflected when we have a bad experience with a product or service and we don’t want to try anything from that brand anymore, does it ring a bell…?

• Generalization

This reasoning is given from afín cases, thus explaining a equipo of experiences, generalizing an era, community or society.

Normally we use generalization to relate something or someone, for example, we cánido have a friend with Asian features and say that he is from a country on that continent, when perhaps he is not.

• Signs or Symptomatic

It is used at associate a reliable phenomenon with your sign.

A clear example is when we feel bad and we go to the doctor for tests so that he cánido give us a diagnosis.

Another example perro be when we see a smoke signal and associate it with a fire.

In this way, the matter cánido be affirmed (whether our suspicions are ultimately true or not).

• Genere

It is generated when there is a connection between two facts that support the argument and one of them is the ocasione of the other.

An example of this reasoning perro be when we want to lose weight.

To achieve this, we opt for diet and exercise, which results in notable fat loss in the long run.

• Authority

Cánido you substantiate your thesis? resorting to the authority of an influential personage in the subject.

Also, your arguments cánido have more credibility.

At the work level, you perro become a person of great authority, for that you must use facts and actions that give results.

Practical examples of argumentative texts

There are many types, as you have already seen.

The difference is the subject with which you want to persuade the reader.

We are going to see some practical examples, so that you have an iniciativa of ​​how to carry them out and focus them on your project:


An academic argument is the result of a research focused on an area of ​​knowledge, under methodological and theoretical features.

“Recent global interest in the cultivation of microalgae for energy purposes, together with the need for more environmentally sustainable wastewater treatment technologies, has made wastewater treatment processes through microalgae an alternative option. promising economically and environmentally compared to its aerobic and anaerobic analogues.”

Opinion brief

These try to persuade readers of their visión of a specific theme, through different reasoning or stories.

“I tried it.

I swear.

I sat down in front of the decree with seriousness, ready to fight with each line, with each statement.

It is true that he had certain prejudices, a natural lack of confidence in the face of a president who, after enjoying enabling super powers, has not even been able to manage his disaster well… ”

Political speech

A political allegation is usually based on the conviction of the massesfrom a point of view regarding the economic, popular or political situation of the country.

“Adolf Hitler – ‘We will defeat the enemies of Germany’, April 10, 1923”

My dear compatriots, German men and women!

In the Bible it is written: ‘What is neither hot nor cold I want to spit out of my mouth’.

This phrase of the great Nazarene has preserved its deep validity to this day.

Whoever wants to wander the golden middle path must renounce the achievement of great and maximum goals.

To this day, medium and lukewarm have also remained the curse of Germany.”

Artistic Reproach

Critics apply their knowledge, sensitivity and argumentative talent to maintain an interpretive conjecture around an artistic fact.

“With a critique of Soviet communism, the book, although it may seem the opposite after what has been stated beforehand, stands out for its humor, with irony, blackness and cynicism, to situate us in an absorbing emotional story that, in its essence as a novel of ideas of multiple and complex textures, mixes eroticism, affectionate search and conquest, and political commentary, with a more open and direct philosophical style.”


If you have reached the end of this articulo, it means that you already know how to structure and write an argumentative text, or at least how to start applying it to your own or client projects.

Remember that before writing your own text, I recommend that you inquire a little about the topic you want to talk about and take the necessary precautions.

Management of corporate weblogs

Position your Brand on the Internet, gain organic visibility in search engines, get more customers and retain current ones.


Don’t forget to be clear and objective! Nobody likes to read an argumentative text that takes many twists and turns.

Main image (discuss) By Shutterstock.

Your introduction is very important, so take the time to write it as it is the point where the reader decides whether to continue reading or not.

Likewise, with practice you will greatly improve the quality of your content and you will handle various types without problems, I’m sure of it!

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You would help me a lot!


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