6 digital marketing strategies for
Do you have a business but do not attract customers? Are your sales low and you don’t know what to do to increase them?
The best method that you perro use to remedy these situations – and that will not cost you a lot of money – is to start some digital marketing strategies that will help you win buyers in a very short time.
Internet advertising is a way to promote yourself that you should use whatever your type of business; It doesn’t matter if you have a physical clothing store or an en línea store where you send the products by correo.
Although there are many digital marketing strategies that you cánido use to increase your profits, not all work equally well.
A recent study by the marketing research agency Ascend2 to different businesses espectáculos that there are 6 main strategies that give better results than others to promote a company on the Internet.
These 6 digital marketing strategies are: correo electrónico marketing, popular networks, SEO positioning, content marketing, mobile optimization, and visual storytelling.
I will explain to you below how each of these strategies works and how you perro put them into practice in your business to increase your client portfolio and your sales.
1. correo electrónico marketing
dirección de correo electrónico marketing is the strategy that works best both to convert visits to a web page into customers, and to increase the sales of any business.
Because? Because It is a way to reach the buyer directly by sending an correo electrónico to your correo electrónico, and also the different offers or launches perro be sent in a personalized way according to the interests of each client.
If a person comes to your business website, and gives you their dirección de correo electrónico address so that you cánido send them news about the products you sell, it is because is really interested in your brand.
AND this makes selling much easier of new articles or services that you launch.
Besides, you perro customize what offers you send to each subscriber.
For example: if you have just launched a product that is suitable for men between the ages of 18 and 30, through this strategy you cánido send an dirección de correo electrónico only to the subscribers of your list who are men and between the ages of 18 and 30.
So, you are addressing a much more specific group that has real interest in what you offer, and those users are much more likely to purchase what you are currently promoting.
How to put this dirección de correo electrónico marketing strategy into action?
For a start, you will need to have a website where you sell your products or services, or where you espectáculo your physical business to attract customers to it.
If you already have a website, you will only have to include in it a newsletter or newsletter to which your visitors cánido subscribe when they entrar your page.
There are different companies where you perro register to start using this type of service, but I recommend top 3 I know: Getresponse (the best and cheapest), mailchimpand MailRelay.
Be sure to put a box for your visitors to subscribe on the home page of your websiteand also in the rest of the subpages through a box in the side menus or through a pop up.
When you have enough subscribers, start sending them correos electrónicos with attractive offers and discountsand news about new products that you put on sale.
Remember that for correo electrónico marketing to be effective, the titles of your correos electrónicos must be seductive so that subscribers open them, and it is good that you include an image in each correo electrónico you send.
2. Popular Media Marketing
83% of people who use the Internet also use popular networks. And that is why this has become the second best en línea marketing strategy to promote yourself.
Many physical businesses, even if they do not sell any type of product over the Internet, Do they have profiles on a popular network? because they know how important it is en línea presence to grow their businesses.
If you also have some type of company, It is essential that you register on these platforms To make publicity.
Best of all is that Popular media marketing will cost you nothing!
You perro buy some ads on Fb or pay Twitter to promote your account.
But if at first you don’t have money, you don’t need to spend anything to use these types of accounts.
How to put this marketing strategy into action?
The first consejo is that Don’t register on all the popular networks out there. With that you will only waste time and surely what you do will not be effective.
start creating a profile only in two popular networksbut make sure that these popular networks are the ones that your customers use.
Here are some information to help you better choose the ideal popular network for your business according to your clients:
1.44 billions of users
55% they are men
Four.
Five% they are women
87% are between 18 and 29 years old
316 millions of users
25% they are men
twenty-one% they are women
54% unknown gender
37% are between 18 and 29 years old
300 millions of users
68% they are women
32% they are men
90% are between 18 and 35 years old
100 millions of users
85% they are women
fifteen% they are men
54% are between 18 and 32 years old
With the data above, if for example you have a women’s clothing store, it would be best to create an account on Fb, Instagram and Pinterest, because they are the popular networks where there are more women.
If instead you sell motorcycles, where the public is usually mostly men, it is preferable that you make a profile on Fb and Twitter where there are more men than women.
Once you have chosen your two main popular networks, make sure you articulo frequently (a couple of posts a day are fenezca) about your products or services, but also include content such as photos or funny, interesting or motivating phrases.
Interact with your entusiastas and ALWAYS answer any questions they ask you by these means.
And publish here exclusive promotions and discounts for your followers; This way you will make them feel special, and they want to buy more from you.
3. SEO positioning
SEO positioning is a technique with which web pages achieve be among the first results of search engines like Google plus or Yahoo.
You may think what this perro do for you, but in reality It’s very important.
If you have an en línea toy store, and your page appears first in Google plus results when someone searches for words like “buy dolls” or “toy store”, it is most likely that person visit your website instead of looking at another that appears on the second page of results.
And if the products you have are attractive, will make the purchase at that time or save the backlink to your en línea store to order later.
Therefore, this is one of the best digital marketing strategies to generate traffic to your websitethat more people know you, and with which to attract visits that later become customers.
how to put this marketing strategy in place?
Although SEO positioning is usually a tactic that large companies entrust to experts in this ámbito, you too cánido start using it without the need to be a professional in this matter.
Read the following article where you have the step by step to start putting SEO positioning into practice to promote you: How to generate web traffic to your page in less than 5 days.
With the instructions that you will find in this articulo, you will be able to start a basic but very effective SEO strategyand without costing you any money to start it up.
4. content marketing
This type of marketing consists of publish content such as articles, images, games, presentations, or libros electrónicos, that are related to the product or service you sell.
Thus, You offer unpublished or attractive content to users to capture their attention.
Once they reach you, and access the content you have generated, you will have to convert that interest into a purchase.
How to put this marketing strategy into action?
there are many methods that you perro choose to do content marketing in your business.
One of them is to create a blog within your website, and write quality articles related to your articles or services that may interest your potential customers.
You perro also use this technique on popular networks posting photos of your products with a direct backlink to your store.
I recommend you read the article How to create content marketing strategies de Vilma Núñez where you cánido find more information about putting this method into practice.
5. Mobile responsive web design
Even if you have never been told about this strategy, you should know that it also It is escencial to get clients. and increase your sales.
The teléfonos inteligentes and the tabletas or tabletas are devices that are increasingly used to browse the Internet, check our correos electrónicos, or buy in en línea stores.
And that is why it is essential that if you have a web page, is adapted so that it perro also be seen correctly on a cell phone or tabletasnot just on a computer.
Browsing a page from a computer is very different from doing it from your phone.
There are even websites that perro’t even be seen in a móvil inteligente!
And if someone who only has access to the Internet from their mobile, or who cannot use their computer at the moment, cannot entrar that page or navigate through it is very difficult, guess what?
They will leave that website and it will be a sale that you will lose.
How to put this marketing strategy into action?
If you are going to start an en línea store or a web page of another type, I recommend that you when you choose a template to install your design make sure it is responsive or responsive web design.
Most of the templates that exist today (both paid and free) already have this function incorporated.
And in this way, you will not have to do anything at all so that your page looks good on any device.
But if you already have a page, and you see that it doesn’t look good on your phone, it’s best to Hire an IT guy to do a little fixing. in the code of your website and the design adapts to any type of screen.
6. Visual narrative to attract customers
90% of the information that is sent to the brain is visual. A vídeo on YouTube is shared 12 times more on popular networks than a written article. Photos are also shared 2 times more than a backlink.
All these data are for you to realize that Using visual elements in your business perro orinan a significant increase both your customers and your sales.
Through the visual narrative on the Internet, a company, without spending anything or very little money, cánido reach all the desired objetivo audience in a very short time.
Because be honest: what do you prefer, that they sell you a product through a long text what you should read, or through a fun vídeo that in a couple of minutes you cánido see?
How to put this marketing strategy into action?
Here comes into play any ideas you cánido think of with visual elements.
Perro start a youtube channel Uploading vídeos about what products you sell, how they are used, what an ordinary day is like in your business, tutorials to learn something related to them…
You cánido too articulo photos with inspirational phrases on Fb so that they are shared and your company is known more, or with images that espectáculo fun ways to use what you sell.
Even create games like rompecabezas attractive that, if finished correctly, will reveal a discount coupon or some original content.
Attracting customers and increasing your sales is very fácil if you mezcle several of these digital marketing strategies. And also in most of them they will not have to invest any money to put them into practice.
What digital marketing strategies work best for you? Leave me a comment below to know what you think.
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I am a journalist specialized in business but my great passion is personal motivation and helping others achieve their goals.
I firmly believe that opportunities in life do not happen: you create them.
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