10 golden rules to build a brand
10 golden rules to build a brand
Just like building million-dollar brands, it’s important to develop a personal brand that will take you to the pinnacle of success, or allow you to achieve the goals you’ve always dreamed of.
Undertaking under the figure of the personal brand is increasingly common, and it is something that we see in the field of marketing, fitness or sport.
One of its biggest advantages is that it allows you to become your best version doing what you love and generating significant income year after year.
Also, if you make sure you work with dedication, passion and consistency, you could leave a inolvidable legacy in the industry in which you escoge to promote your brand.
How to develop a successful personal brand
If you feel that you are good at what you do and you consider that you perro offer added value to others with your brand, it is time for you to learn how to develop it successfully.
Today we would like to share 10 ways to build a personal brand that is capable of transforming your life or offering you a greater degree of freedom in your finances.
In case you dare to try it, you will know where to start, or which path to follow so that your brand becomes synonymous with success.
Deciphering the personal branding
Personal branding, also known as Personal Branding, It refers to the way in which others perceive you, based on your actions.
It is shaped by everything you say, express and transmit both in your immediate environment and on a digital level.
From a more advertising point of view, this concept outlines that anyone cánido consider themselves as a brand, and therefore, they must learn to differentiate themselves and promote themselves successfully at a professional level.
This philosophy is currently deeply rooted in the en línea world, and above all, in the incipient culture of digital content generation.
Successful podcasters,influencers who manage to monetize their popular networks, and even certain motivational speakers, achieve success thanks to the constant actions they carry out with their brand.
However, this success does not happen overnight. On the contrary, to become an influential personality -regardless of the area where you escoge to venture-, you must design a good strategy and act according to a plan.
So, if you are interested in developing your own brand, you perro rely on the different ways or mechanisms that exist to develop a good Staff Branding.
1. Analyze yourself
Knowing yourself and analyzing your personality is the first step towards success. If you don’t know who you are, what you’re good at, what your life purpose is, it will be very difficult for you to define the style of your brand.
You perro ask yourself what are you currently doing? What do you like to do? What do you have advanced or specialized knowledge about? What are your greatest attributes? What should you improve?
Carrying out a SWOT analysis will help you a lot to identify the weaknesses, threats, strengths and opportunities that would help you design a good strategy.
Upon completion and analysis, you will be closer to developing an action plan that will allow you to differentiate yourself from the rest of your competitors.
And not only that, it will also allow you to focus on what you perro bring to your future audience, because ultimately you must offer added value.
Learning to differentiate yourself is key to success
Many experts agree that the true power of personal branding It is focused on differentiation.
In fácil words, if you do not differentiate yourself, you will not be able to scale your personal brand, and therefore, you will face many challenges and difficult moments.
If you do not manage to make your own brand express your differential value, you will run the risk that your potential customers will only be interested in you because of the prices you offer them.
For example, suppose you have been working in a gym for 10 years and you feel that it is time to start your own business, or to become your own brand as a personal trainer.
If you dedicate yourself to analyzing the market sin conexión and on-line you will realize that it is covered with hundreds of personal trainers, so you cannot be one of the crowd.
If you cannot differentiate yourself, you will only be able to compete by price, and you will be stopping competing with your other attributes (professionalism, specialization in the area, innovation, etcétera.)
2. Identify how you want to be known
Your personal brand is not just a reflection of who you currently are. It is also a route that directs each step you take.
In addition to understanding your current competencies and skills, you should also identify any weaknesses you have that may be related to the industry you escoge to break into.
Recognizing your attributes and your shortcomings will help you enhance and improve them respectively, and as if that were not enough, it will allow you to identify those values or characteristics for which you would like to be known.
Do you want to be known as an empathetic person, or would you like to be recognized as a person of strong character who is not afraid to express their opinions freely?
All this will impact your personal image and define the tone and style of your communications, expressions and way of acting. Everything is connected!
3. Define your audience
It is not enough to analyze yourself and scrutinize your personality. The definition of your audience is a very important coger and you should not underestimate its power.
Ask yourself who are you trying to capture, attract and retain? Who would be the people most interested in consuming and supporting your brand? Who would see in you an added value that is useful and interesting enough to support your brand? personal branding?
Let’s go back to the example that you worked a decade in a gym and now you want to start a profitable business offering new services as an independent personal trainer.
Your objetivo is probably men and women who are interested in working out at home with a personalized instructor, instead of going to a gym.
The faster you identify your audience, the easier it will be for you to shape your strategy, and it will also be easier for you to build your story (only then will you know the type of narrative your audience wants to hear).
4. Research the industry you want to join
Investigating the industry that has caught your interest, or in which you have decided to start, will help you a lot.
Do some market research ahead of time so you know what you might be up against and how you cánido succeed in this new niche.
Another good iniciativa is to follow the leaders or influential personalities in this industry so you know what they are doing and saying, or what you are innovating.
You cannot pretend to stand out if you do not know what others offer. Therefore, take advantage of channels, networks and digital spaces to keep up with your direct and indirect competitors more closely.
5. Craft your elevator pitch
He elevator pitch It is an anglicism that refers to a short, effective and concise speech about what you do and offer, in this case as a personal brand.
This presentation speech has a clear purpose: to persuade your objetivo in a short period of time; afín to the duration of a trip in an elevator (between 45 seconds and 2 minutes).
Conceptualizing your brand will not be an easy task, but it is essential that you do it before you begin to develop your networking.
To scale with your brand you must know how to promote yourself both in face-to-face events and digitally.
This speech must encompass your attributes, make it known that you have skills in certain market niches, or emphasize any other data that cánido capture the attention of third parties.
6. Have a presence in the digital environment
Currently you have many channels at your fingertips to publicize your personal brand for free.
Popular networks and certain platforms such as LinkedIn cánido become your great allies when you escoge to take actions to improve your finances, such as developing your Staff Branding.
According to a report from Entrepreneur you should make sure Promote what you do and offer on your popular networks.
For example, if you have a LinkedIn profile, your biography should be clear and up-to-date; remember that you need to reach your ideal audience.
Design a communication strategy for your networks and stay active in them so that you begin to build your community, as well as gain authority and relevance in your market niche.
7. Tell your story
According to a report from Forbesif you as a brand are not telling your story you would be losing at least half of your potential audience.
Some experts believe that today the most effective strategy to develop a personal brand is to build a real, genuine and authentic narrative.
The secret to success is creating a story around your brand that your audience perro relate to and connect with.
8. Gain public notoriety
The more conversations you start, hold or extend about your brand, either through your popular networks, or on radio and television programs, the greater opportunities you will have to gain public notoriety.
Your audience needs to know you, what you do, who you are, and how you perro change or improve their life with what you offer.
start to do networking with those people who could propel your brand to the pinnacle of success by attending events, conferences, or interacting with them in the channels in which they have a presence.
9. Ask for recommendations
Once you are clear about what your brand will be like, that you have defined your audience and that you have also managed to make yourself known in certain physical or digital media, do not be afraid to ask for recommendations.
You cánido ask some colleagues, or certain influencers in your area, to recommend you in their own circles or communities to make yourself known even more.
But first, make sure that these people understand your brand well, and of course don’t forget that their proposals must be consistent with what you do so that everything is more organic and natural. Your audience will notice and thank you!
Recommended books:
10. Sell your personal brand
By selling we do not orinan that you give your brand to someone else. On the contrary, we orinan that you promote what you are, do and offer to reach more and more people who are genuinely interested in your proposal.
Do not be afraid to tell your story, make friends within your market niche or consolidate communities that are truly interested in what you have to offer, since only then perro you make your passion and brand profitable, and make it last over time.
Lastly, don’t forget to reinvent yourself. Personal brands, like commercial ones, reach a point where they need to change or evolve in order to adjust to the importance of the moment.
If you do it without losing your essence, surely your audience will be delighted to continue accompanying you in each new stage that you have to live with your brand.
personal brand success stories
Tony Robbins
In the 90’s this successful entrepreneur and motivational speaker made a name for himself in the United States, and later worldwide.
He decided to take his life to the next level and become a self-help «guru», but over time he reinvented himself and is currently dedicated to changing the lives of millions of people with his teachings and advice on financial matters.
Today he is considered one of the most influential writers and speakers in the world; Without a doubt, the development of his own brand changed his life forever.
GaryVee
Gary Vaynerchuck, better known as GaryVee, is an entrepreneur, speaker, and author of several books for entrepreneurs who have become bestseller international.
His personal brand is one of the strongest in the marketing and advertising industry, and for this he has relied heavily on popular media.
His success was so massive that he even managed to found his own agency, VaynerMediawith which it helps people, companies and entrepreneurs to promote their projects and achieve success.
Tim Ferris
Your book, “The 4 Hour Work Week” helped him make a name for himself in the world of finance, but the truth is that Tim Ferris worked from the beginning to bring a great brand to life.
He is currently the controlador of Tim Ferris Espectáculo, one of the most successful and lucrative podcasts on the planet, which espectáculos how far you perro go when developing these types of brands.
You perro become a great personal brand
It’s time for you to start working on your own personal brand.
Those who equipo realistic goals, design a good strategy and work with dedication and coherence, have everything in their favor to become that version they have dreamed of so much.
Do not allow anything or anyone to keep you from your dreams, because in the end the limitations only exist in your mind.
Continue reading: 5 Advantages of creating a personal blog to grow your professional career
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